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Many of us are familiar with press releases, and have even written a few. But how did the press release begin, and when? Unfortunately, it appears the press release was born out of tragedy. While not absolutely certain, it is believed the first pres...
Marketing marketing press release railroad theyTruly, a lot of people all over the world still consider brochure printing a task they barely know. Transacting with a printing company via the Internet (and never meeting them personally) is an idea that is never completely welcome. One issue that ...
Marketing marketing printing online payment brochureWarning! The Person Doing Your Marketing May Not Even Know How to Market Themselves! by: Kathleen Gage Speaker As a business advisor I work with clients helping them gain visibility within their market. Without sounding too arrogant or bold I ca...
Marketing marketing people market visibility willModern Marketing With Postcards by: Bob Leduc Postcards may be one of the best kept secrets of modern marketing. They produce even better results now than in the past. That's probably because postcards deliver information the way people wan...
Marketing marketing postcards postcard produce message websiteting Effective Opt-in E-Mail Campaigns by: Lee Traupel It's been said before, but important to re-emphasize, e-mail is the "killer application" of the information age. According to the latest Forrester Research numbers, the permission based...
Marketing marketing mail message content campaignIn direct mail, you have a formidable enemy—the wastepaper basket. Your prospects take one look at your mailing envelope and decide if they will open it or fling it into the trash can (or recycling box). One way to persuade them to open your envelo...
Marketing marketing envelope size open prospects nameDo you know what the marketing dollars formula 60-25-15 represent? It's one way to spend your marketing dollars. If you use this formula you allocate your marketing dollars as follows: 60% of your marketing dollars go towards retaining current ...
Marketing marketing customers dollars existing formula spendThe 3 Cs of Effective Marketing by: Julie Chance Complicated definitions of marketing abound. However, when you think about what you are trying to achieve through your marketing activities, it is simply changing and then maintaining the behavior...
Marketing marketing consistent message materialsI received two postcards in the mail yesterday. One was cluttered with so much small text I had difficulty trying to read it. I gave up and trashed it.The second postcard had a total of 48 words on it including a website address listed on the bottom ...
Marketing marketing prospects message generate targetedWhy Your Ad Failed by: Robert WarrenSo you spent good money on an ad, put it in a magazine or newspaper, and waited patiently for phone calls that didn't materialize. You're upset: you feel that you've wasted money and time, and n...
Marketing marketing advertising customers customer needs medium