6,217 articles related to "marketing"

20-Point Checklist EVERY Sales Letter Must Pass!

Sales letter not pulling like you want? Need a quick "fill in the blanks" formula for marketing your next product? Here are 20 essential components of the hard-selling sales letter: 1) Does your headline speak directly to your potential customer and ...

Marketing  marketing letter sales product customer service does
A Useful Skill to Acquire to Explode Your Marketing Efforts

Copywriting is by far one of the most important skills you should acquire in order to succeed at your internet marketing endeavors. Some people seem to be naturals while others must learn and practice techniques in order to achieve the ultimate goal ...

Marketing  marketing emotions copywriting
Can Bad Press Boost Your Brand

There is an inspiring lesson marketers can learn from the various episodes of crisis throughout the history of business: negative publicity can actually boost your credibility and thus, corporate image and brand; elegantly admit mistakes and claim fu...

Marketing  marketing image corporate company public such
A New Twist on The Future of Internet Marketing

As we look forward into the new year, there is alevel of uncertainty about whether our marketinglives will remain similar to how they are now or do a complete 180 and run in the oppositedirection. How can we predict what direction marketing willtake ...

Marketing  marketing product tangible they
Can an E-Book Become a #1 Amazon Best-seller

Ever since Jim Edwards and I completed our now famous e-book, "How to Write and Publish Your Own E-Book... in as little as 7 Days," people have been cranking out their own e-books at, well, a weekly rate. Lately I've been getting a reoccurring q...

Marketing  marketing book amazon people write them
STOP Sending Press Releases!

Whether you are in business or in the PR profession, you have been taught that the way to disseminate publishable information is by using the press (or news) release. Companies with good intentions do it, and public relations firms do it. The practic...

Marketing  marketing writers writer editor story specific publications
Choosing Tactics for Your Web Site Marketing Plan

Based on the strategic marketing plan book "How Much for Just the Spider?"Objectives, strategies, and tactics - these are the parts of a solid strategic marketing plan. Your site objective defines the big picture, strategies provide the framework, an...

Marketing  marketing tactics target plan positioning
A Marketing Plan That Sells!

Most small business people on the Internet are on a budget and that forces you to be "creative".Testing is important and a constant ongoing partof any marketing plan. You need to test various approaches and be able to access the results.The simplest ...

Marketing  marketing auto project different responders list
Want A Successful Newsletter Apply The 5 P's ...

Online newsletters/ezines number in the hundreds of thousands, andthe total is ever increasing.How can, and will, you compete?If you want your offering to stand out, plug it into the 5 "P's" formula...Purpose - Are you giving your target market ...

Marketing  marketing subscribers delivery
To Use or Not to Use Spot Colors or Process Colors or Both

It’s no laughing matter when talking about color printing projects… There are things to be considered and topping it all is the cost for a color printing project. Indeed, budget plays an essentila part in deciding what the printing method and the...

Marketing  marketing color colors spot printing process full