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The right time to create a fact sheet is any time you need to spoon-feed a reporter on a complex subject.Reporters don’t mind thinking, they just don’t want to think too hard. They simply don’t have the time. They are writing history in a hurry...
Marketing marketing fact sheet reporter subjectThere are only two times to write a news release.The first is when your story is so big that your only real problem is finding a room large enough to hold all the reporters who want to attend your press conference.The other is when your news is so sm...
Marketing marketing second restaurant press story news mediaYour Perfect Customer is real only in your mind. He or sheis the one individual most representative of your target. Theone to whom you always speak one-on-one in your newsletter andon your site.To bring this person to the forefront of your mind incry...
Marketing marketing perfect customer maleIn the world of public relations, there are two ways to go:targeted or non targeted PR campaigns. A targeted publicrelations campaign focuses on a smaller market, a group ofpotential buyers that might be more likely to buy your product orservice. Non...
Marketing marketing target targeted people companies group marketI received an email recently from a fellow who wasextremely excited about the hits he was getting at hisweb site. His claim was that he got over 70,000 hitseach month. "That's nearly 1,000,000 hits per year"he proudly said, after being online on...
Marketing marketing hits product trafficaposs attractIf you are in the business of making sales (as mostonline marketers are, in one form or another) then youknow that it is a basic tenet that you must appeal toone of people's basic NEEDS if they are going topurchase your product or service.So wha...
Marketing marketing product basicEvery ezine I read these days, including all of my own, theeditors are having to waste valuable space reiterating therules or tightening them up because of the variety of abuses thatthey suffer from unscrupulous subscribers. Listen up, becauseeven if...
Marketing marketing time addressesREPRINT GUIDELINES-You are free to publish the following article in it'sentirety in your eZine or on your website. Our onlycondition is that you MUST keep the information about theauthor,(c) notice and resource box at the end intact.Please let u...
Marketing marketingself professionalAlthough I still believe there is a place for advertising as a brand maintenance or brand affirmation tool, I am convinced that to build a brand today, you need PR. At one time advertising did build brands. But this was in a simpler America. That Ame...
Marketing marketing advertising brand spent doesThe Magic Three Ingredients for Web Marketing by: Judy Cullins Who doesn't want more web traffic (targeted traffic) to come to your site to eventually buy your product or service? Maybe you are a newbie or non-techie like me, and while this...
Marketing marketing business articles getting them