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Buying Radio? Read This and Don't Waste Your Money by: John Jordan Buying radio? Then find out how to make the most of your investment. No doubt you’ve listened to, and then quickly deleted, messages from account execs from your local ra...
Marketing marketing radio farmer writer willAre you placing your ad on the web andnot getting any response?There are three basic things that you must do in order tosucceed when placing your ads online:1. Be Consistent.A one shot ad will simply not work. This is true even whenplacing ads off-li...
Marketing marketing online list publicationsGetting a new business off the ground is a daunting prospect.There are so many things to consider: office space, equipment,personnel, and the all important advertising. Money is alwaystight in the beginning, and quite often by the time that lastdolla...
Marketing marketing release business press getting timeCalls-To-Action: Making Them Fit Makes All the Difference by: Karon Thackston It was going so well, so what happened? Many copywriters get off to a wonderful start: The headline is compelling, the body copy is benefit-filled, but then comes the ...
Marketing marketing action order flow copymizing ROI via Web Site Traffic Analysis by: Lee Traupel We are clearly well past the innocent golden age of the Internet Darwinian economics have become the order of the day today. Any company worth their salt must maintain a web site as an...
Marketing marketing traffic trends specificIn business-to-business direct mail, you are unlikely to reach prospects at the very moment they are ready to buy. And even if you do, you are not likely to close the sale with just a sales letter. That’s because business buying decisions rarely in...
Marketing marketing offer prospects sales soft sale when"Be Part of One of America's Fastest Growing Industries!Earn Thousand of Dollars A Month From Your Home...Processing Medical Billing Claims!"You can find ads like the above everywhereon telephone poles, in your newspaper, on television and on t...
Marketing marketing work company billingWhy Should You Write a Newsletter?If you have an online business or a web presence then you should have a newsletter (weekly, biweekly or monthly). There are two major advantages to having a newsletter. First you stay in touch with your clients, pros...
Marketing marketing newsletter prospects buildPut yourself in the position of a newspaper or magazine editor scanning the newswires and the day's email and faxes for relevant content. How would you rate the following headlines, actually found on the Internet:New Slaves in AmericaHP Wheels O...
Marketing marketing headline headlines digital through1. Have your prospects imagine they are gettingsomething in return for their money. Try testing thephrase "invest in our product " instead of "purchaseour product" or "buy our product". People associatethe word "invest" as getting a return for their ...
Marketing marketing product prospects imagine questions answer