6,217 articles related to "marketing"

Postcard Marketing Done Right

Say it with a post card. A well designed, colorful, high impact postcard in the mail box of your prospect is your best ticket to a new customer. For your existing customer, a marketing campaign which includes frequent post cards is the perfect start...

Marketing  marketing post calls week mailing customer
PR tips - should we issue a press release

Question: Why should your business issue a press release? Answer: because you have something to say, you want to say it in public and a press release encourages the press to say it for you. And because you want to show your business in a favourable l...

Marketing  marketing press release good
Mission Position

Ahh, the mission statement. For some companies it simply describes their purpose for existing. For others it permeates the overall culture of the company. Some see its value, while others neglect to give it even a passing thought. Whatever your posit...

Marketing  marketing mission statement companies business service
Turn your Business New Year Resolutions in PR Revolutions

As eyes look forward to a new business year, many small business owners and entrepreneurs are hoping that this upcoming year will be the one that catapults them into success. But according to Shannon Cherry, APR, businesses often overlook a key eleme...

Marketing  marketing relations business public says cherry them
Don't Be Incredible

Public relations is all about credibility andtrustworthiness. If you don't practice PR, then you arelikely to be incredible.Some of the elements of a PR program include research, media relations, publicity, special events, employee relations, cl...

Marketing  marketing relations people publicity media mouth word
Get more impact from your annual conference

How can you get more attention for your conference and your association? Use some of these Power Marketing™ tips and ideas. It won't cost much. It just takes a creative approach. The payoff can be huge. First, see everything as a marketing opp...

Marketing  marketing media local association members community conference
5 Steps to Build Your Own Subscriber List

Let me ask you this ‘Who can you sell your products or services to over and over again?’Your subscriber list is an unlimited source to market your products to. You can test your products, run surveys, do anything that might be of interest to you...

Marketing  marketing list mail newsletter messages
What Does 21st Century Success Look Like

What Does 21st Century Success Look Like? © 2003 Joy MorrisWhile we are well into the 21st century too many are stillthinking about their business as they did in the 1990's. The face of business has changed and the Internet is a BIGpart of ...

Marketing  marketing business world opportunity
How to Write an Attention-Grabbing Op-Ed in Five Steps

There are few better ways to attract new clients and customers than by becoming known as an expert in your field. And the fastest way to establish your expertise is by writing op-eds for newspapers, magazines, trades and the Web.An “op-ed” gets i...

Marketing  marketing issue statement expert problem
You Belong in the Spotlight

You Belong in the Spotlight:Promoting your business by writing and speakingHaving a strong publicity strategy is key to staying in business. With so many competing images in the marketplace, it’s critically important to maintain a high profile. Mai...

Marketing  marketing offer clients publicity