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"Did you walk to work or carry a lunch?"Huh?My father asked me that question more than 25 years ago. Istill remember it. Why? Because it's a ridiculous question.A famous comedian in the 1950s used to ask people, "Got abanana?" The question might...
Marketing marketing question line hypnotic confusingHow many bull's-eyes are painted on your back?Actually, there are probably so many on you, they would haveto cover your whole body, not just your back.What am I talking about? Targeting.It's important in business that you target the right k...
Marketing marketing darts throwing throw board peopleWhen browsing classified ads, the first task is to choose the best periodicals or websites. This can be trickier than it sounds because there are thousands of ‘sources’ on the market today. Browsers need to weigh the potential value of each sourc...
Marketing marketing browsers adverts classified sourcesSeven Ways To Put Show Biz Into Your Tradeshow by: Susan Freidmann The best way to attract and mobilize more customers to attend your trade show is to bring a "show biz" mentality to all your marketing and at-show strategies. After all, you are ...
Marketing marketing show disney attendees exhibitorsCustomer Loyalty in the Technology Industry by: Richard Cunningham For technology companies, service after the sale has emerged on equal footing with innovation as a competitive advantage. As technology-related products and services touch nearly...
Marketing marketing technology customer walker companies products says loyalty servicesTips for Increasing Your Profits with Gift Certificates by: Rena Klingenberg Offering gift certificates is an excellent way of increasing sales by solving your customers’ gift-giving problems. Often people would like to give your products as g...
Marketing marketing gift certificate certificates amountThe Lessons Walt Disney Learned Still Apply Today by: Stephen Schochet Contrary to popular belief, Walt Disney spent more time as a struggler than a success. Described at a various times as a visionary and a genius there were actually many occas...
Marketing marketing walt disney timeless years whenI was horrified.I had just spent $400 on advertising advertising that only yielded $100 in sales.Desperate to make up my losses, and not knowing which of my three ad campaigns actually produced the sales, I made a guess. I figured that most of my pr...
Marketing marketing campaigns trackerThen you might want to pay attention to what I learned thisweek.I learned, for about the zillionth time in my life, that Iam "average". Oh, how I hate to fit in that category. But,if you are a publisher or writer, you are probably trying toreach Mr. ...
Marketing marketing average learned aboutAs someone with expertise in media relations, I've been asked if media coverage and publicity can build an online business. The real question is whether what happens offline really matters online. And the answer is unquestionably, "Yes!"Here are...
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