Whether you list with an agent or sell on your own, you can ensure a quick
sale by proactively preparing your house to be a highly marketable and attractive
commodity.
Paradigm Shift
Don’t wait for the sold sign to get started with packing. Packing away items
that are used infrequently has multiple benefits: It’s a head start for you
when you do have the house sold; It removes the clutter that might impact negatively
on prospective buyers; and It creates a more spacious atmosphere making rooms
appear larger.
Be the Buyer
To determine what improvements should be tackled first, view your house as though
you were the buyer. If you have a difficult time with objectivity, ask a friend,
neighbour or relative to help.
Exterior View
Begin with driving or walking on your street. Does your house stand out as less
attractive than those around it? Does your landscaping match up? If not: Make
sure your lawn is well trimmed and free of any bald or brown spots. Plant mature
bushes and flowers to add volume and colour. Avoid any plants or trees that
will take time to mature. You are going for immediate appeal, over long-term
results. Clear away any lawn furniture that mainly provided function over aesthetic
appeal (i.e. resin chairs). Clear away the kids bikes and toys from the lawn
and driveway. The path from your curb to the door should be unobstructed and
clean. Rent a power washer and clean the walkway, if needed. Tighten any loose
banisters or steps that lead to your door. If you have personalized items on
the door and mailbox remove them. Add a clean mat at the door (this is a purchase
that can be taken with you when you move). If your doorknob, street number,
mailbox, or light fixtures are dull or rusty, polish or replace them. Clean
Doors and windows at the front entrance.
The Entry Way
You’ve made it past the curb and are in the door. When you enter the house,
the first thing that will grab you is not going to be visual. If your house
does not have a pleasant odor, it probably won’t matter how beautiful it is
visually. Avoid sprays that cover up odor. Although it is better than an initial
unpleasant scent, Buyers will pick up on it and feel tricked. Instead, try ‘lightly’
scented candles, potpourri, or a pot on the stove with vanilla and water. If
you are very ambitious, bake a pie.
Remove odor at the source:
Smoke - For those who have smokers in the family, it would be wise to
restrict smoking to outdoors until the house sells. Purchase an ozone spray
which eliminates odor rather than covering it up Pets – Clean kitty litter
daily and add baking soda. Keep dogs outdoors as much as possible and make use
of carpet freshener on a frequent basis. Cooking – Use the overhead exhaust
while cooking and clean up immediately after you are finished. Lingering food
odors are not noticeable while you are in the house but are very apparent when
stepping in from outdoors.
Interior
The most expensive renovations are the kitchen and bathroom. If these rooms
are not appealing to a Buyer, it might be very difficult to sell your property’s
other assets.
Kitchen and Bathroom
Living/Family Room
The most lived in room tends to be the most cluttered. If the room appears small,
remove extra furniture and all clutter items such as papers, remotes, videos,
etc. If you have a lot of personalized items, such as family portraits, trophy’s,
collectibles, pack them away. Personalized items tend to alienate potential
buyers.
Bedrooms
Make the beds and remove clutter from under the bed. As with the kitchen cupboards,
clear out the clutter so they appear larger. If you have teens or themed rooms,
replace bedding and curtains with a more neutral alternative. Patterned bedding
will detract from buyers viewing the room and its features. Take down any posters
that may be on the walls. Fill holes left behind or hang framed artwork in their
place.
Converted Rooms
Finally, if you have converted any rooms in your house, you should convert them
back to the house’s original design. For example, a bedroom converted to a den
or home office should be changed back to a bedroom, especially if it is one
of the rooms that you have included in your listing as 3 bedroom home.
Conclusion
The decision as to the amount of improvements you are willing or able to make
will always be your own and there is definitely quite a bit of effort involved
with implementing some of the suggestions above. It would make sense to think
that buyers should look beyond the personal items that will be removed after
a sale and, although there are some buyers who will be able to do that, most
buyers won't. The suggestions made above are for ensuring a quick sale by targeting
the majority of buyers rather than those rare ones that can see beyond these
items.
About the Author
Amie Walton is the president and founder of Xstream Realty, a Virtual Agent for managing private real estate sales over the internet. As an Accredited Staging Professional, Amie also operates Xstream Staginga Home Staging business located in Nova Scotia, Canada.