Many internet marketers are slow to try advertising their
business off-line because they fear they have to spend a fortune.
There are many ways to advertise off-line and spend little or no
money. I'll list a few methods I use to save on:
<> Advertising
<> Printing
<> Postage.
Saving On Advertising
The first step you can take is to set up your own adsheet. Just
as internet marketers have caught on to the idea of having their
own newsletter, mail order dealers have been doing the same
thing for years using adsheets.
Even if the adsheet makes little in terms of paid advertising it
provides some powerful benefits.
Paid in ads defer the costs of printing your own ads.
Many adsheet publishers are eager to exchange ads. This
accomplishes two things. Not only do you increase the exposure
of your ad free, but you also reach an audience that you may not
be presently marketing to.
Another method I use to get free and low cost advertising is to
use publications which are co-publishable. Most co-publishable
publications pay 50%, which means for every ad I sell, I can
either place another ad with my commission or I can add another
co-publishable publication. I can do this to infinity.
Imagine the possibilities.
Saving On Printing
The main method I use for saving on printing is by using co-op
printers. Many mail order dealers are willing to print your ad
for free if you agree to mail their circular on the back.
It's a win-win situation. The printer gets free mailing and you
get free printing.
Saving On Postage
There are a variety of ways to save on postage. The simplest is
to ask for a stamp or self-addressed envelope when sending free
information. In mail order publications readers are comfortable
sending the postage for any offers they're interested in.
A by product of asking for postage is to weed out curiosity
seekers who respond to anything that's free.
Another method to save on postage is to use post cards. A post
card costs 20 cents. A first class mailing costs 34 cents. 14
cents may not sound like a lot, but if you're mailing to 1,000
or more prospects it adds up fast.
My favorite method of cutting down on my postage costs is to use
exchange mailers. It's similar to an advertising exchange. You
agree to mail 50 - 100 copies of his 8 x 11 circular or adsheet
in exchange for having him mail yours.
It accomplishes the same objectives as exchanging advertising.
You get increased circulation, and exposure to an audience you
may never reach otherwise. The only postage expense is sending
your circulars for exchange.
Be a little creative and you may even come up with methods I've
never even thought of.
Imagine getting your circular printed free by a co-op printer.
Mailed free by an exchange mailer and your own mailings paid for
with the stamps from individuals who responded to your free ad
which was placed as part of an exchange.
Still wonder why I love mail order?
Wishing You Success
About the Author
John Colanzi publishes the "Street Smart Marketing" newsletter.
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