Success comes in a variety of ways. A lucky few, bred
with the proverbial silver spoon in their mouths, have
success thrust on them by heritage. The greater
majority achieves it the old-fashioned way, through
"sweat, blood, and tears." Ever noticed something
unique about the latter group? Observe carefully and
you'll find the following four distinctly defining
traits:
Business Ownership: Most successful people have their
own businesses. The popular saying that you cannot get
rich working for somebody else appears true now more
than ever. A recent survey puts the proportion of
authentic business ownership at only 5%. Granted that
entrepreneurial trend is at an unprecedented peak in a
generation, but far too many new businesses are of the
fleeting kind, and the survey refers only to abiding
business ownership. With business ownership estimated
at only 5%, that means that the rest of us are content
with "jobs", faithfully enriching the already bulging
coffers of a select few. Consider that fact the next
time you hear how the economy is booming, and how many
more new jobs it has created. An astounding 95% of us
provides the impetus for that boom.
They offer a good product/service: Find a need and
feel it, and your success is assured. One of the
greatest difficulties in starting a business is
determining a need to meet. The typical consumer's
needs usually involve desired products or services of
one form or another. A good product/service is one
that is brimming with consumer benefits. The benefits
may take the form of saving people money and time.
Another good set of benefits may be to make people
healthy, youthful, and vibrant. It is not hard to
think of easy examples that fit any of these
categories. Why do you suppose E-commerce has lately
soared to incredible heights in such a short time?
Because it promises significant savings, and the lure
of stress-free shopping from the comfort of the
prospect's home. What about those ubiquitous
nutritional supplements? It too promises something
people crave…health, youthfulness, and longevity. The
thing to remember here though is that promises alone
are not enough. To truly succeed, you must deliver
them.
They yearn to help others succeed: Ray Kroc
revolutionized this idea and in time others followed.
I'm referring to the idea that success is more quickly
attained by helping others succeed. Look around you
today, and you'll see a McDonalds on just about every
block, because that man hit upon the notion of setting
up franchises as a way of inviting others to share his
good fortune. Notice too, that the businesses that
succeed the most are those who've embraced aspects, if
not the whole of Ray's model. I recently read an
interview by Tom Moniham (founder of Dominos Pizza)
where he credited precisely such a model with the bulk
of his success. Much contemporary network marketing
philosophy is an offspring of this model. My grade
school teacher used to say: "One good turn deserves
another." The evidence is compelling … successful
people have discovered the awesome secret that one
good turn does not merely deserve another…it invites
another!
They dare to dream: The Bible's Book of Proverbs,
acknowledged by many as the repository of profound
wisdom, has this to say: "Without vision, the people
perish." Without a dream and the insight to visualize
your dream, most business endeavors falter and success
stays elusive. As a poor young boy, Tom Moniham's
dream was to become wealthy so he could invest
significant resources on his passion for religion.
Guess what…his dream came true. Tom has had his fill
of the trappings of wealth and recently sold his
interests in Dominos Pizza, pledging his time and vast
fortunes to the Catholic Church.
Of immense significance in making dreams come true is
faith, easily the most potent ingredient necessary to
nourish dreams. Faith is of course the confident
assurance that the ends we desire are inevitable.
Faith emboldens us to picture those ends vividly in
our minds' eyes, long before they become real. In the
absence of faith, dreams are a mere fantasy, a
wistful, idyllic longing for the things that can be.
Faith gets a hold of our dreams and unleashes an
action-producing force that transforms them from the
realm of fantasy to that of concrete reality.
Throughout human history, sages have emerged to point
us to the incredible power of faith.
"If you can believe, all things are possible to him
that believes."
With those words, the good master himself, attempted
to launch us on a great excursion through faith. How
often have we said to ourselves: "I will believe it
when I see it?" Motivational writer/speaker, Dwayne
Dwyer says we've got it all wrong. "You will see it",
he insists, "when you believe it!"
Want to be successful? Start your own business. Offer
a good product or service with customer satisfaction
at the core. Help others succeed. Build a dream, and
dare to believe in that dream.
About the Author
Dr. Benjamin Okeagu is the President of Resources
Marketing Group.
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