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SOME SOURCES IN WRITING FREE PRESS RELEASES
by Craig Lock
We find witing press releases a most effective means
of getting traffic to our various web sites.
When submitting a press release to a news media organisation,
I use both a main heading, as well as a sub-heading (as in this
recently published press release):
"PRESS RELEASE (FOR IMMEDIATE RELEASE):
NEW ZEALAND AUTHOR DOING BOOK PUBLISHING"
When we published this release recently we submitted it to
the free services of PR Web...and traffic to our sites has
increased substantially already. Their web address is:
http://www.prweb.com.
PR Web recommend adding a link back to them to add
credibility to your web site - good idea, I think!
Incidentally, we have a press release up there at:
http://www.prweb.com/releases/2002/4/prweb36049.php
(In case you want to have a look at the format.)
The Comitatus Group also offer a FREE press release
service. Their web address is:
http://www.comitatusgroup.com/pr/prsave.asp
Solonews is alse free: http://www.solonews.com/index.shtml
Other Press Release services we've used are:
Emailwire.com: http://www.emailwire.com/. They are
mainly for corporate businesses, but check them out.
Also Xpress, who distribute news releases by e-mail.
(Their address is news@xpresspress.com).
You can also use eNewsRelease.com
and http://www.globalprmedia.com
We have no connection with these news distribution
services, but have found them all to be effective in
increasing "hits" after a news release.
Whether you pay for the service, or not, I believe it is a
good idea to use press releases to get the word out
about your web site, product or service. In writing them,
try to make them as "newsworthy", as possible.
They DO WORK in bringing traffic, the first step to online sales.
Hope this helps and good luck.
Craig Lock
http://www.craiglock.com
Craig's various books (hard copies, CD's, "talking books" and e-books)
are available at:
http://www.novelty-gift.com/
Computer and internet coaching CD's (practical and easy to use)
are available at:
http://www.nzenterprise.com/4reel/
For help in writing press releases, Craig can be contacted at:
clock@xtra.co.nz
THIS ARTICLE MAY BE FREELY PUBLISHED
About the Author
Craig Lock has been successfully marketing products online
for the past five years. Craig is a writer, who believes in
sharing information, as well as encouraging and helping
others to find their talents and gifts.