After you wake up in the morning, you go to the kitchen for breakfast. You look in the cupboard at the many varieties of cereal, all with different ingredients and packaging. That is when you realize that all products you will use this morning- shampoo, soap, toothpaste, and toiletries- are created to meet your needs. Product planning and packaging are part of marketing.
You wonder what happened last night with your favorite sports team. You check the newspaper; it is filled with national and local retail advertising, and with inserts of some newsletter printing and some discount coupons. One ad in particular catches your attention like some idea on the cheap newsletters you have read. So, you ask a few friends to go to the mall with you after school.
Advertising is part of marketing.
At the mall, scores of enticing store window displays encourage you to enter. Some of the stores are having sales featuring price reductions of 20-50 percent. Displays and promotional techniques are part of marketing.
In the mall store you entered, you are greeted by a sales associate who is ready to assist you with your purchase decisions and handed out some newsletters to you. Personal selling is part of marketing, too, as are all the retail stores that help to distribute manufacturer