In preparing marketing copy, you have a variety of considerations to keep in mind, including the specifics of what you are writing. One way to make the process simpler is to follow a series of steps that help to streamline the copy and ensure that you get the message to the reader as effectively as possible. This series of steps, seven in all, offer a failsafe set-up for a marketing piece and allow you to focus more energy on the details of the content.
The first step is to know your audience. Know who you are writing to and what your readers