Are you just marketing? I mean marketing just for the sake
of generating sales? Sure everybody does it for sales.
However, with the increasing online competition, generating
enough sales has become even more difficult if not
impossible.
When did you last make a sale? What is your conversion
ratio? How far have you been successful in retaining your
customers? Questions like these makes majority of
netpreneurs apprehensive. This is because most netpreneurs
don't understand and practice the underlying marketing
model, which is the key to online success.
The following is a marketing model practiced by Mr. Johnny
Geez who happens to be an entrepreneur. He says:
"Come up with a product and/or an affiliate program that
pays better commission, and market it everywhere. The more
places it will be marketed, the more people will see it and
buy it, and that will bring in a flood of sales. YeSss!"
At the end of the month Mr. Geez were really in a bad
mood...
Grrr... What the hell they think themselves? I've been
really a fool doing all that hard work on my part the whole
month. This is really frustrating.
What happened? Asked Tony (Friend of Mr. Geez)
Mr Geez: NO SALES! :( The market doesn't seem to understand
my product. I did manage to bring traffic towards my site,
but still NO SALES! :( You know my product is the best of
it's kind. Just plug it in your car's engine and you're
done. Your car's gaskit will never burn out. These people
out there are scared spending money on using such a
wonderful product.
Tony: But why? You've been marketing your product
everywhere. Didn't you make any sales? Come on, don't tell
lie to me, you must have ended up with at least a few
hundred dollars in net sales, didn't you?
Mr. Geez: You think I'm lying. I'm not supposed to hide
anything from you. You're my best friend.
Tony: But Geez I've seen your website, it's nicely designed,
loads fast and above all have a better navigational system.
Then what's the problem?
Mr. Geez: I don't know, maybe it's the end of online
selling.
Tony: I don't think so, because I personally know some
people who are making mega sales without putting much
effort. How come they are doing so well Geez?
Mr. Geez: That means there must be something wrong with my
own marketing approach? What do you think Tony?
Tony: I guess you're right. Let's find out and fix the
problem.
End of conversation
So what did you learn from this conversation? What must
have gone wrong with Mr. Geez's business? Any clue?
I never like anyone to guess, but that's a critical one. If
you guessed it, read on, but if you didn't, start your
engine now because in your answer lies the real crux of the
problem.
Okay... It's show time.
"Mr Geez forgot to define his market". In an attempt to
sell his product, he unknowingly assumed that his product
is for everyone. Now why would somebody bothers and pick
his product if he or she doesn't have a car? And if they do
have a car, why must they purchase from Mr. Geez rather
than his competitors who are just a click away offering
same product at a much discounted rate with superior
customer service?
Sounds obvious!
That's exactly what's happening online. Everybody is
getting onto the Internet marketing bandwagon in order to
make big sales. Considering the fact to reach millions of
people, marketers fail to make even a couple of sales.
Here's the simplest and most important question you should
ask yourself before even thinking to put your product up
for sale:
"Who is your customer?"
Once you're able to answer this question, you can build a
strong marketing campaign to reap out the tremendous
benefits associated with this approach. Even if you make a
little marketing effort, you'll be far better off to put
things in shape. Conversely marketing without satisfying
this question is like catching a fly in the dark.
All your marketing efforts are a total waste if you don't
focus your target market. Coming up with a niche product
within your customer segment is the surefire way to build a
fortune. What distinctive benefit your product provides? In
what way your product is diferent (and superior) to the
competition? Have all your systems in place to market it
within your designated customer segment. And all I can say
is you'll win the battle. GUARANTEED!
Lessons learned from Mr. Geez's Mistake:
- Clearly define your market
- Focus on the market first, and than come up with a
product that quenches your customer's thirst
- Good website design, better navigation, speed, guarantees,
professional outlook, sales copy and testimonials are not
the only ingredients to make sales. Focus matters.
- Even the best product doesn't sell if sold to the wrong
market.
- Never blame visitors. They are your source of correction
Oh! By the way, it took just a single day for Mr. Geez to
define his market. Since that day his sales went up by
1700%, and his anticipated level of profits surpassed his
expectations for the month.
Mr. Geez's Advice To YOU:
Dear fellow entrepreneur, I would like to take this humble
opportunity to present you my point of view for success in
three simple words:
Target Your Market.
End Of Mr. Geez's Advice
Mr. Geez will be back with more stunning insights soon.
Watch out!
About the Author
Amin Khan of http://www.NicheChallenge.com is the active soul
for helping you develop a successful niche based business.
Subscribe his FREE ezine 'The LASER' to join the select group
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