How many E-mails do you get promising great riches and you have
absolutely no clue who sent it? Many of the return E-mail
addresses are forged, and you have no possible way to respond to
their offer. Sure they may give you a toll free number to call,
where you will probably get a highly hyped recording, or you may
get a Post Office Box to submit your application and payment.
What is missing from this picture?
You are!
The majority of people are pretty cautious. If someone jumped out
of a dark alley and offered to sell you a "Rolex" for twenty
bucks, you would probably just continue walking. What makes
people think the Internet is a like a magic carpet, where all you
have to do is make some type of outlandish offer, and people will
flock to you with their wallet wide open?
It doesn't work that way folks!
If you expect people to deal with you, they must be able to
identify with you or your company. If your company is not well
known, they must be able to identify with you.
Remember the old saying - "Sell yourself first". When people are
comfortable with you, the rest is easy. But how do I do this
"you might ask".
There are a number of ways and the web actually makes it easy.
Put a picture of yourself on your web site with a short bio and
contact information. If a person knows how to get in touch with
you in case of a problem, it makes their purchasing decision a
lot easier.
Tell people how you help your customers and the successes they
have had. Let them know how they need the benefits of your
product or service. This is the kind of information that will
build confidence in your customers and prospects.
A lot of people are reticent to give contact information on the
web. They're afraid they'll get crank calls, or people will find
out where they live. A real concern? I don't think so. There
are ways around these types of problems.
I have a second telephone line that gets turned off during
non-business hours. Many places in the country don't have home
delivery of their mail available, and a P.O. Box is their actual
address. A P.O. Box is not ideal, but will be acceptable if a
telephone number is provided.
Before you try to sell anything on or off the web, remember to
sell yourself first.
About the Author
Bob publishes the free weekly "Your Business" Newsletter
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