Basically speaking, anyone you are trying to sell to, is also a
seller themselves, or at least a want to be seller.
So how do you sell to the seller?
Well, I'm glad you asked.
Method #1 The Wisdom of a Woman
Sellers are interested in buying those things that can help them
become better sellers. So, don't sell your product to them, sell
them their own sales.
Women figured out long ago that the best way to get men to like
them was to keep the topic of conversation centered around the
man. Well, sellers can be sold in the same manner. Talk about
their sales profits, their sales numbers, and their results. Relate
your product to increases in their sales.
Method # 2 The Wisdom of a Girlfriend
This method is much like a wise girlfriend who helps her
boyfriend take better care of himself by making him think that it
is his idea. For the first time in a man's life, the trash is taken out
on a regular schedule, dishes are done, and clothes are washed
regularly. Now, while the man thinks he is doing it to impress the
woman, without her knowledge, in reality, the woman is simply
inspiring the man to become what he should have been already
so he will be good enough for her.
Sellers like to be sellers, and hate to become a buyer. So, in
order to make sales for yourself, you must transform your buyer
into a seller.
Re-sell items are great! People buy it from you and then re-sell
it to others. In this manner, they are not really buyers, but
'investors' making a capital purchase which then allows them to
immediately become sellers of what they have purchased.
So, just like the boyfriend who thinks he is doing things of his
own mind, your buyers will think they are just 'investing sellers'.
Method # 3 The Wisdom of a Wife
After you have made initial contact with buyers and convinced
them that they are actually just 'investing sellers' out to increase
their own profits, you need repeat contact.
Often a husband's happiness is directly related to the happiness
of his wife. In this way, the wife keeps in touch with the
husband and keeps them happy together. Otherwise, the
husband may turn forgetful and do too much on his own.
It's the same with keeping repeat customers. You need to
maintain contact. Ezines, newsletters, or business
announcements to initial buyers will allow you to make
additional offers to them, or just remind them that your services
are still around. Just like in courtship, meet them, date them,
and marry them.
So now you know, selling to the sellers is simply a matter of
persuasion. And as you can see, there's no better brand of
persuasion to learn from better than that of the feminine order.
I can testify to that one personally.
About the Author
Joe Bingham, Editor of the NetPlay Newsletters
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