The Worst Internet Marketing Strategy Ever?
Many people are downright frustrated.
And when you look at their internet marketing strategy,
its no surprise.
Yet, they all fall into a classic trap that can ruin your
chances of online success before you even get off the
ground.
Have you heard about the ultimate short-cut to success?
Ultimate short-cut? Thats right.
Many are led to believe that this is the holy grail of
marketing online.
But, if this is your idea of a perfect internet marketing
strategy, think again.
Heres how it works...
Its easy. Create a crappy product and contact every sap
who has an opt-in list of 40,000 subscribers or a website
that gets a few hundred hits a day. Then ask them all to
promote your stuff.
Works like a charm, doesnt it?
If youve ever been on the other end of the inbox, you
know how annoying this can be.
Some person who sends you 12 emails out of the blue,
asking (begging) you to endorse his/her product.
For example, I recently received a similar email from
someone asking me to promote an MLM product to my
subscribers and customers.
First off, the email was clearly a cut-and-paste job. It
might have started with "Dear Jason", but the rest was a
boiler plate email.
A big no-no when trying to get someones attention and win
them over.
And what about the product?
For all I know, the product might have been white hot.
But, MLM is the furthest thing from my subscribers minds.
Not all of them, but Ill bet at least 90% of them.
The problem here?
One word: targeting
My subscribers and customers are not the ideal target
market for this particular product. If I start promoting
MLM, I might as well squeeze in a "how to pick a winning
stock" mailing as well.
Unfortunately, you will also see this "spray-and-pray"
internet marketing strategy in other areas.
Let me give you an example.
Have you ever received an article on a topic that was no
where near what you (or your subscribers/customers) are
interest in?
Or, have you ever been asked to review a product that was
about "snake breeding" or something way off in left field?
Have you ever received an email asking you to buy a drug
that you have absolutely no use for?
The same rule applies: targeting
My advise? To really nail down your internet marketing
strategy and hit the pavement running, heres a shortlist
of things to consider.
>>> Hand Pick Your Partners Wisely
Notice I said "hand pick". Choose a few partners that you
feel would be ideal candidates. Learn a bit about them and
their business BEFORE you contact them.
>>> Get Personal
When you finally decide to contact a potential partner,
personalize your contact with them. Add a comment about
how you like their website or ezine. Maybe you are a
customer who enjoyed their product.
Be sincere and it will shine through.
>>> Think W.T.G.T.D.W.M.?
People are busy, overloaded, overworked. When you send out
an email looking for people to publish your article,
review your new ebook, or promote your product, you need
to think W.T.G.T.D.W.M.?
W.T.G.T.D.W.M. Whats This Got To Do With Me?
Once again, if you are targeting the right partners and
choosing them wisely, this question should be self-
answered by the person who are contacting.
For example,
"Hi Andy. I am contacting you today because you are among
the top snake breeders in America."
If your article, product, joint venture is related to
snake breeding, you are half way to the finish line
already.
>>> The 80/20 Rule Is A Lie
Ever heard of this rule? 20% of people produce 80% of the
results? Online, this is more like the 97/3 rule. If you
are looking for joint venture partners online, 97% of
people will do nothing to help you. Sure, they might seem
interested at first. But, when it comes time to "play
ball", they will suddenly drop off the earth.
Your goal? Stop wasting time marketing to "everyone". Find
the 3% who will work with you to accomplish your goals and
make things happen.
Tip: If you are focusing on a highly targeted market,
this will happen much easier.
>>> Know When To Back Off
So, youve sent two emails with no reply. Is it time to
call it quits? Not always. Some people are genuinely on
information overload and wont get back to you for several
days (if not a week). Why not pick up the phone, make one
last attempt and contact them by phone? If they fail to
return your email or voicemail, perhaps its time to move
on (see 97/3 rule above).
Remember, the name of the game is targeting. When putting
together your internet marketing strategy, pick your
partners wisely aim to find that golden 3% as quickly
as possible.
Take your time and get this part right from day one. It
makes all the difference in the world when you are sending
people something that is of real interest to them.
If it appeals to them, they will pay attention, and the
boost in response you receive will speak for itself.
Jason Potash makes it easy to launch a successful ezine
and rapidly build your list. Learn the 7 essential keys to
ezine success. To receive your free 4-part mini-course
visit:
http://deal-of-the-week.com/ezannounce