One of the biggest untapped markets on the Web is the PC
and Internet Newbie market.
Yet most businesses people either ignore them, look down
their noses at them, or 'suffer' their stupid questions and
even stupider attempts to understand technology.
What a HUGE mistake!
Think back to when you got your first computer....
What were your experiences for the first few weeks or even
months?...
FRUSTRATION! Screaming Fits? Tantrums?
Of course not. You're an adult. You didn't do childish
things like that, did you?
Know something? I'm an experienced Internet Marketer and I
STILL do. Why doesn't a Help file help? Why don't Tutorials
teach? Why are manuals filled with gibberish? And millions
of new PC owners are suffering the same thoughts at this
very moment. Yet sadly...
"No-one Seems To Gives a Damn"
When Newbies seek help, all they meet is Techie-Speak. When
they refer to help Files they are left floundering. And if
they read a PC for Idiots book they FEEL like an idiot!
Newbie's are simply inexperience people. Not Idiots, not
Dummies, not Retards!
The day you get married, you become a Newbie Spouse. Not a
Dummy. Your first day behind the wheel of a car makes you a
Newbie driver. Not an Idiot. Hey, we're ALL Newbies at
sometime, so why don't the experienced guys treat Newbies
with respect, instead of patronizing them and trying to
impress them with their recently acquired Jargon and
Technical prowess?
A pat on the head is NOT the way to gain a Newbie's respect,
OR HER BUSINESS!
And her first experiences on the Internet are not much
better. Browsers, HTML, Search Engines, Java, Go-To, "Trust
me and buy this", Credit card fraud..."Who me -Download?
Whoa there, where did it go?"....
"Will someone please HELP ME?"
A revolutionary new Website called The Newbie Club at
http://www.newbieclub.com/home/newbieschool is changing all that.
It offers bundles of Newbie-Speak Tutorials that contain
not a byte of Jargon. And the first 2 in a series of
innovative Newbie books are presented in a way that is
totally unique on the Web. And there's even more to come.
I'm not surprised that response has been so amazing. And not
just from the Newbies themselves. Affiliates are signing up
at a remarkable rate. Why?
Because for the first time ever on the Internet, someone has
found a way to speak to Newbies at their own level. Someone
who understands their real problems and treats them with
respect! Someone who has finally discovered that today's
Newbie is tomorrow's 'Oldbie'. And from a business point of
view...a loyal customer!
So never assume that your visitor has a good understanding
of technicalities. Even a 'simple' process like downloading
your free ebook can be a frustrating and intimidating
prospect for many people. Don't ignore them by thinking
they're stupid. They're not...
They Just Haven't Done It Before!
To illustrate this point, The Newbie Club's flagship
product, 'Windows For Newbies' has been used by Computer
Societies, Colleges, experienced PC users, and 'lonesome'
Newbies alike. Even their Bank Manager bought 20 COPIES to
teach his Bank staff the basics. Are Bank Tellers Stupid?
So why not look at your Website again. This time from a
Newbie's perspective. Or better still, have a Newbie go
through it. You will be surprised at the reaction you will
get. And some of it could be pretty painful!
But if you're prepared to ACT on the feedback, you'll find
that by making your site more 'Newbie-Friendly' your sales
could substantially improve.
So stop ignoring this vast untapped market...
THINK NEWBIE!
And watch your sales improve.
About the Author
Joe Robson is co-author of 'Make Your Words SELL' with Ken
Evoy. Joe and Tom Glander own The Newbie Club which is
bulging with unique NET and PC Newbie tutorials and eBooks.
CLICK ON OVER to http://www.newbieclub.com/home/newbieschool
and look at their very professional Affiliate Program. It's BIG! Joe's
Copywriting site is at http://www.adcopywriting.com