7 Keys to Running a Successful Business

Comments (20)


7 Keys to Running a Successful Business

By: Scott Kiser, DDS

Although dentistry may appear to be different than other types of businesses, in reality it is a business. And although this article is written from a dentist's perspective on developing a successful practice, the principles can be used in virtually any business.

I have been in the dental industry for over 20 years and can proudly say I do have a highly successful business, also known as a practice. Over the years, I have learned many things that work in running a business and even more that do not. It is with this in mind that I share the following 7 keys to running a successful business. Regardless of your industry they can apply.

1.) Have a vision

One of the most important aspects of running any business is to have a clear vision of what you want that business to be like. What do you want to be known for in the marketplace? What kind of clients do you desire? What level of service do you want to provide? Do you want to be "one among many" or do you want to be considered a leader in your industry?

By answering these and many other similar type questions, you will gain insight into the direction you can, and should, take your business.

2.) Develop a plan that ties into the vision

Once you gain clarity on your vision, you must be willing to develop a plan. Far too often people have an idea of where they want their organization to be, but they fail to put together a usable plan. Take time to map out what needs to be done to achieve your outcomes.

3.) Know your market

One of the most important aspects of running any type of business is to know whom your market is. You can't be all things to all people. Contrary to what some would like to believe, not everyone is his or her market. There is a very astute saying in marketing, "If everyone is your market, then no one is your market."

The clearer you are on who you are targeting the easier it will be to focus your efforts on reaching those individuals and/or companies.

4.) Gain visibility within your market

Take a very focused approach to reaching your market. Just because you have determined who your market it, doesn't mean you are done. You must now be willing to have a very focused approach to targeting your market. Whether that be through direct mail, advertising, newsletters, informational seminars or any number of methods, you have to be willing to keep your name in front of your market.

5.) Get your team on board

This is probably one of the most crucial and yet, often most overlooked aspects of running a business. You have to make sure your team knows what is going on. Holding regular staff meetings as a means to keep people informed is a great way to gain the buy in of your team. Additionally, be open to ideas that may come from your team members.

It will be very difficult to achieve your long-term goals if your team members either don't understand your vision or haven't bought into it. When you hire people, make sure they understand what you are trying to achieve. Whether you are dealing with new members of the team or seasoned folks, everyone must be willing to be a part of the plan. When they are, you will have a much greater chance for success.

6.) Be consistent

Running and marketing a business is an ongoing process. The greatest mistake people make in virtually any industry is they try something once and expect instant results. You must be in this for the long haul. Sure, with some of your marketing strategies you will get instant, or direct, response. However, with most approaches, it is more like the tortoise and the heir. In the short-term it looks like the heir is in the lead, but the reality is he is burning himself out and ends up losing to the tortoise who had a consistent and long-term vision.

7.) Realize - you change lives

One of the things I most love about dentistry is I know I change lives. I recognize this beyond a shadow of a doubt. When my patients are able to obtain the smile they once only dreamed of because of what I did for them, I know I am doing my life's work.

With most people, regardless of the industry you are in, in some way you do change lives. If you know that, your job is very rewarding.

Think about the end user of your product or service. What is it about what you provide that makes a difference for them? If you don't know, ask your customers. You may be pleasantly surprised. It is in the answers you can become clearer and clearer as to your vision and the benefits you bring to others through the services you provide.

Copyright: Copyright 2004 by Dr. Scott Kiser

Publishing Guidelines: You may publish my article in your newsletter, on your web site, or in your print publication provided you include the resource box at the end. Notification would be appreciated but is not required.

About The Author

Dr. Scott Kiser has been practicing general dentistry in Salt Lake City, Utah for over 20 years. Dr. Kiser has used only mercury-free substances in his treatments since the mid 90's and concentrates his practice in the areas of sedation dentistry and complete smile makeovers. Consumer Research Council of America selected him as Utah's Top Cosmetic Dentist of 2003 - 04.) Visit www.greatsmilesutah.com to sign up for a FREE monthly online newsletter or for more information on Dr. Kiser and all of his services.


Skiserdds@aol.com

Comments

Bemnet G 27.12.2012. 16:23

What do I need to start my own business? I want to start my own business around dc area. I have the money but I need advice from the successful business owners before I get into this. Thank you

Bemnet G

Admin 27.12.2012. 16:23

Starting a business involves planning, making key financial decisions and completing a series of legal activities

Step 1: Writing a Business Plan
This written guide will help you map out how you will start and run your business successfully. Go to http://sba.gov/smallbusinessplanner/plan/writeabusinessplan/index.html , http://www.bplans.com/ or http://www.score.org/template_gallery.html for instructions on how to write a business plan and sample business plans.

Step 2: Get Business Assistance and Training
Take advantage of free training and counseling services, from preparing a business plan and securing financing, to expanding or relocating a business. Go to http://www.score.org/mentors and enter your zip code. On the next screen, you will get information on the nearest SCORE chapter. Call them and arrange for a free meeting with a volunteer SCORE mentor. They will guide you through the process and you can meet with them as many times as you need.

Step 3: Choose a Business Location
Get advice from a commercial real estate agent and a SCORE mentor on how to select a customer-friendly location and comply with zoning laws.

Step 4: Finance Your Business
Find government backed loans, venture capital and research grants to help you get started. Any bank will require a business plan that shows that you can pay back the loan. You should have a credit score of at least 700. You will personally have to put up 30% of the funds as no bank is going to assume all of the risk. If you cannot get a loan, look at peer to peer lending sites such as http://www.kickstarter.com/ and http://www.prosper.com/

Step 5: Determine the Legal Structure of Your Business
Decide which form of ownership is best for you: sole proprietorship, partnership, Limited Liability Company (LLC), corporation, S corporation, nonprofit or cooperative. If you decide to become an LLC, you can do it yourself by going to your state's website and then to the Secretary of the State section. There you will find a downloadable form. Fill it out and mail it in, together with the filing fee and in about a week, you will be an LLC.

Step 6: Register a Business Name ("Doing Business As")
Register your business name with your state government. Go to your state's website and then to the Secretary of the State section.

Step 7: Get a Tax Identification Number
Learn which tax identification number you'll need to obtain from the IRS and your state revenue agency. http://www.irs.gov/businesses/small/article/0,,id=98350,00.html

Step 8: Register for State and Local Taxes
Register with your state to obtain a tax identification number, workers' compensation, unemployment and disability insurance.

Step 9: Obtain Business Licenses and Permits
Get a list of federal, state and local licenses and permits required for your business. Your local Chamber of Commerce and SCORE mentor can help.

Step 10: Understand Employer Responsibilities
Learn the legal steps you need to take to hire employees. http://www.irs.gov/businesses/small/article/0,,id=172179,00.html

Step 11: Understand your environmental, health and safety obligations.
Ensure that your business meets EHS (environmental, health and safety) regulations.
http://www.osha.gov/dcsp/compliance_assistance/quickstarts/index.html

Admin

Brian P 02.01.2008. 05:16

How do you go about starting a sawmill business? What is the best business strategy to start a sawmill business and how do you go about make contacts in north east texas area as far as customer to sell lumber too. What is the most profitable small sawmill type industry to get into now?

Brian P

Admin 02.01.2008. 05:16

Wood-Mizer HYDRAULIC Portable Sawmills is the best. I use to run a gas station and 5 of my customers had the mills. 1 Ran a lumber yard and was portable. He stayed so busy he sold the lumber store. Contractors, home owners, and farmers would call them to get the wood sawed into logs when they cut tree down.
I would contact contractor and ranchers/farmers and tree trimmers of my service. Do not forget to put your phone # on the side of your vehicle

Here goes thing I did to be successful:

1) I run a custom embroidery company and you need to create your cooperate identity. Create your logo and business name on your cooperate apparel.

2) Put the logo on your Auto

3) Make up business cards and hand them out. Every time you see someone you know hand several of them out. When you give people your business card, always give them more than one and ask them to give them to their friends/coworkers, etc. Print or flyers and post them on public boards if there are any near you and post in a forums that related to your location if there are any!


4) The key for this kind of business is word-of-mouth. Think of some clever ways to encourage your existing clients to tell people about you. Perhaps you could start with a friend or family member to be one of your "spokesperson". I owned a convenience store for 10 years and a lot of business deals started in the checkout line by strangers. Tell everyone about you and ask if they know anyone that could use your service. Ask for a referral from an existing client

5) Start a website as a way to advertise you. Let your website work for you and your clients swap links. When making your own web site do some research on how to optimize your site so that you get a good ranking with a natural search. You do this by embedding smart key words. Your website could show your community involvement and you could have questions and answers on the site.


6) Look for websites that you can advertise for free. Advertise in the Yahoo local. Find free on-line classified web sites for your community. Typically the local chamber of commerce will offer such a service. You can advertise here for free: http://www.hits2u.com/?149843
http://goldbizz.localads.co.uk
http://www.trafficswarm.com/go.cgi?48605
http://www.koolplaz.com/
Post a link to your site for free when it is allowed
Try These:
Craigslist http://www.craigslist.com
Google Base http://base.google.com
Yahoo Classifieds http://classifieds.yahoo.com/
US Free Ads http://www.usfreeads.com/
Text Link Exchange http://www.txtswap.com/
Recycler.com http://www.recycler.com/
Classifieds for Free http://www.classifiedsforfree.com/...
7) A Yellow page ad seems to work great also.

8) Try to get your local newspaper to do a free article on your business.

9) Sponsor local sport teams or ballparks that hang up banners. There are also inexpensive ways to advertise like a local penny saver newspaper, high school yearbooks and newspapers, etc.

Admin

Ryann 11.08.2012. 03:48

How do i go about starting a legit on line retail site? I would like to start my own business can anyone give me any info on making a successful online retail business I'm making my own products and I would like to sell them. What steps do I need to take? How can I copyright my name of my business? How can I get an business license? What are some websites or books to read? What are good website makers,starters?

Ryann

Admin 11.08.2012. 03:48

Starting a business involves planning, making key financial decisions and completing a series of legal activities

Step 1: Writing a Business Plan
This written guide will help you map out how you will start and run your business successfully. Go to http://sba.gov/smallbusinessplanner/plan/writeabusinessplan/index.html or http://www.score.org/template_gallery.html for instructions on how to write a business plan and sample business plans.

Step 2: Get Business Assistance and Training
Take advantage of free training and counseling services, from preparing a business plan and securing financing, to expanding or relocating a business. Go to http://www.score.org/mentors and enter your zip code. On the next screen, you will get information on the nearest SCORE chapter. Call them and arrange for a free meeting with a volunteer SCORE mentor. They will guide you through the process and you can meet with them as many times as you need.

Step 3: Choose a Business Location
Get advice from a commercial real estate agent and a SCORE mentor on how to select a customer-friendly location and comply with zoning laws.

Step 4: Finance Your Business
Find government backed loans, venture capital and research grants to help you get started. Any bank will require a business plan that shows that you can pay back the loan. You should have a credit score of at least 700. You will personally have to put up 30% of the funds as no bank is going to assume all of the risk. If you cannot get a loan, look at peer to peer lending sites such as http://www.kickstarter.com/ and http://www.prosper.com/

Step 5: Determine the Legal Structure of Your Business
Decide which form of ownership is best for you: sole proprietorship, partnership, Limited Liability Company (LLC), corporation, S corporation, nonprofit or cooperative. If you decide to become an LLC, you can do it yourself by going to your states website and then to the Secretary of the State section. There you will find a downloadable form. Fill it out and mail it in, together with the filing fee and in about a week, you will be an LLC.

Step 6: Register a Business Name ("Doing Business As")
Register your business name with your state government. Go to your states website and then to the Secretary of the State section.

Step 7: Get a Tax Identification Number
Learn which tax identification number you'll need to obtain from the IRS and your state revenue agency. http://www.irs.gov/businesses/small/article/0,,id=98350,00.html

Step 8: Register for State and Local Taxes
Register with your state to obtain a tax identification number, workers' compensation, unemployment and disability insurance.

Step 9: Obtain Business Licenses and Permits
Get a list of federal, state and local licenses and permits required for your business. Your local Chamber of Commerce can help.

Step 10: Understand Employer Responsibilities
Learn the legal steps you need to take to hire employees. http://www.irs.gov/businesses/small/article/0,,id=172179,00.html

Admin

Brittany 30.05.2013. 16:01

How Do I Start a Successful Small Business? My husband and I are both in our early twenties, and would like to start our own business in the near future. We currently have no car payment, do not yet own a house but are looking into buying one soon, and both have jobs (mine is commission, his is salary). I have an Associates degree and he has some college education, and is working toward his degree now.
We have a dream of opening a small business, preferably something car related, such as a low priced performance parts and body shop, with a store for accessories, et al. There is a market for that in the town I live in, with a lot of import and classic car enthusiasts. We want to know what steps we should take in order to slowly open our business. I don't want to quit my job just to fail. We already work on friends cars and get referrals, and 'sell' them performance parts from a manufacturer we've teamed up with in Japan. So far it's small and like a hobby, but profitable. A timeline would be great!
Thanks!

Brittany

Admin 30.05.2013. 16:01

Starting a business involves planning, making key financial decisions and completing a series of legal activities

Step 1: Writing a Business Plan
This written guide will help you map out how you will start and run your business successfully. Go to http://sba.gov/smallbusinessplanner/plan/writeabusinessplan/index.html , http://www.bplans.com/ or http://www.score.org/template_gallery.html for instructions on how to write a business plan and sample business plans.

Step 2: Get Business Assistance and Training
Take advantage of free training and counseling services, from preparing a business plan and securing financing, to expanding or relocating a business. Go to http://www.score.org/mentors and enter your zip code. On the next screen, you will get information on the nearest SCORE chapter. Call them and arrange for a free meeting with a volunteer SCORE mentor. They will guide you through the process and you can meet with them as many times as you need.

Step 3: Choose a Business Location
Get advice from a commercial real estate agent and a SCORE mentor on how to select a customer-friendly location and comply with zoning laws.

Step 4: Finance Your Business
Find government backed loans, venture capital and research grants to help you get started. Any bank will require a business plan that shows that you can pay back the loan. You should have a credit score of at least 700. You will personally have to put up 30% of the funds as no bank is going to assume all of the risk. If you cannot get a loan, look at peer to peer lending sites such as http://www.kickstarter.com/ and http://www.prosper.com/

Step 5: Determine the Legal Structure of Your Business
Decide which form of ownership is best for you: sole proprietorship, partnership, Limited Liability Company (LLC), corporation, S corporation, nonprofit or cooperative. If you decide to become an LLC, you can do it yourself by going to your state's website and then to the Secretary of the State section. There you will find a downloadable form. Fill it out and mail it in, together with the filing fee and in about a week, you will be an LLC.

Step 6: Register a Business Name ("Doing Business As")
Register your business name with your state government. Go to your state's website and then to the Secretary of the State section.

Step 7: Get a Tax Identification Number
Learn which tax identification number you'll need to obtain from the IRS and your state revenue agency. http://www.irs.gov/businesses/small/article/0,,id=98350,00.html

Step 8: Register for State and Local Taxes
Register with your state to obtain a tax identification number, workers' compensation, unemployment and disability insurance.

Step 9: Obtain Business Licenses and Permits
Get a list of federal, state and local licenses and permits required for your business. Your local Chamber of Commerce and SCORE mentor can help.

Step 10: Understand Employer Responsibilities
Learn the legal steps you need to take to hire employees. http://www.irs.gov/businesses/small/article/0,,id=172179,00.html

Step 11: Understand your environmental, health and safety obligations.
Ensure that your business meets EHS (environmental, health and safety) regulations.
http://www.osha.gov/dcsp/compliance_assistance/quickstarts/index.html

Admin

Coffee in Love 13.07.2006. 11:04

How can i set up a business with the budget under 20.000 usd? I want to open a coffee shop, or clothes shop or something like that. But i dont have much money, the budget is under 20.000usd. Can u give me some ideas? or recommend another services. Any ideas is welcome! thanks so much.

Coffee in Love

Admin 13.07.2006. 11:04

The amount you have -- $20,000 -- may not be enough to open a coffee shop. In fact, according to Bellissimo Coffee Infogroup, http://www.espresso101.com/coffee_faq.html you will need the following amounts to start your coffee shop business:

Coffee Cart: Usual start-up cost is $20,000?$25,000 to open and stock.

Kiosk: Depending on the size and what menu items are offered, it will usually cost between $50,000?$60,000.

Coffee Drive-Thru: The cost of opening a drive-thru espresso business operation can vary dramatically. We know of people who have opened very small units for less than $30,000. These units are usually manned by one operator, are on wheels, and skirted. A beautiful drive-thru can cost between $80,000?$180,000. There are many variables.

Sit Down: The cost of opening a sit-down coffee shop is comparable to the cost of opening an upscale drive-thru. Start-up costs for most 1200 sq. ft. coffee bars average $150,000 to $300,000.

The first thing is to learn more about the business. Start by reading the following books :

- Start and Run a Coffee Bar (Start & Run a) by Tom Matzen and Marybeth Harrison
- Real-World Wrap Cafe Business Start-up by Dan Titus and Juice Gallery Multimedia
- FabJob Guide to Become a Coffee House Owner by Tom Hennessey
- How to Open a Financially Successful Coffee, Espresso & Tea Shop by Elizabeth Godsmark
- ESPRESSO! Starting and Running Your Own Specialty Coffee Business by Joe Monaghan

I think you are still in the process of finding out the best business to start. The best business will depend on what you want, how you define to be interesting. A person may consider a pet sitting business to be the most exciting work in the world, while another person would rather watch TV than take care of dogs.

The key is to determine what your interests are, what you want to do, what is suitable for your lifestyle and your overall goals, and what can fit with your resources.

Dan Ramsey in his book "101 Best Home Businesses" has a chapter on how to find YOUR best home business. He suggests these 10 steps:

1. List 5 things you do best
2. List how others would benefit from what you do best
3. Find out how to give people what they want
4. Learn the value of your services to others
5. Find out who else offers similar services
6. Learn from the successes of others
7. Learn from the failures of others
8. Plan your own success
9. Make low cost mistakes
10. Enjoy what you do and how you do it

He then made suggestions on the best home businesses according to type. Here are a few of them:

Best Businesses Using Craft or Physical Skills
- antique restoration
- auto detail service
- carpet cleaning business
- errand/delivery service
- housecleaning business

Best Service Businesses
- bed and breakfast operator
- caregiver
- catering service
- senior day care center
- tutoring service

Best Professional Businesses
- desktop publisher
- magazine writer
- import/export service
- income tax preparation service
- event planner

Some other home business ideas:

Top 10 Home Businesses with Rapid Break-Even Time http://www.powerhomebiz.com/vol33/breakeven.htm
10 Profitable ?Go-Out" Home Businesses http://www.powerhomebiz.com/vol31/goout.htm
Low Cost Startup Businesses http://www.entrepreneur.com/lowcostbusinesses/0,6617,,00.html
6 Hottest Businesses on the Web http://www.powerhomebiz.com/052006/web.htm

You can also check out the following books:

Turn Your Talents into Profits: 100+ Terrific Ideas for Starting Your Own Home-Based Microbusiness
The Best Home Businesses for the 21st Century
121 Internet Businesses You Can Start from Home
The Best Internet Businesses You Can Start
101 Ways to Make Money at Home

Admin

Spam 19.04.2013. 14:57

What are all the things i "need to know" to start my own buiseness? I am 25 years old and trying to develop a business plan. There are a lot of things I do not know, and here are a few questions:
-How do I become a legit business?
-How do I deal with the legalities?
-How do I open a company bank account?
-How do I build my own companies website?
-What are other important things I should know before trying to start a business?

This is important to me. I have enough money to invest in starting this company up. I want to do it right, and im hoping it will be successful. Looking for advice from people who have been in my shoes before. Thank you!

Spam

Admin 19.04.2013. 14:57

Starting a business involves planning, making key financial decisions and completing a series of legal activities

Step 1: Writing a Business Plan
This written guide will help you map out how you will start and run your business successfully. Go to http://sba.gov/smallbusinessplanner/plan/writeabusinessplan/index.html , http://www.bplans.com/ or http://www.score.org/template_gallery.html for instructions on how to write a business plan and sample business plans.

Step 2: Get Business Assistance and Training
Take advantage of free training and counseling services, from preparing a business plan and securing financing, to expanding or relocating a business. Go to http://www.score.org/mentors and enter your zip code. On the next screen, you will get information on the nearest SCORE chapter. Call them and arrange for a free meeting with a volunteer SCORE mentor. They will guide you through the process and you can meet with them as many times as you need.

Step 3: Choose a Business Location
Get advice from a commercial real estate agent and a SCORE mentor on how to select a customer-friendly location and comply with zoning laws.

Step 4: Finance Your Business
Find government backed loans, venture capital and research grants to help you get started. Any bank will require a business plan that shows that you can pay back the loan. You should have a credit score of at least 700. You will personally have to put up 30% of the funds as no bank is going to assume all of the risk. If you cannot get a loan, look at peer to peer lending sites such as http://www.kickstarter.com/ and http://www.prosper.com/

Step 5: Determine the Legal Structure of Your Business
Decide which form of ownership is best for you: sole proprietorship, partnership, Limited Liability Company (LLC), corporation, S corporation, nonprofit or cooperative. If you decide to become an LLC, you can do it yourself by going to your state's website and then to the Secretary of the State section. There you will find a downloadable form. Fill it out and mail it in, together with the filing fee and in about a week, you will be an LLC.

Step 6: Register a Business Name ("Doing Business As")
Register your business name with your state government. Go to your state's website and then to the Secretary of the State section.

Step 7: Get a Tax Identification Number
Learn which tax identification number you'll need to obtain from the IRS and your state revenue agency. http://www.irs.gov/businesses/small/article/0,,id=98350,00.html

Step 8: Register for State and Local Taxes
Register with your state to obtain a tax identification number, workers' compensation, unemployment and disability insurance.

Step 9: Obtain Business Licenses and Permits
Get a list of federal, state and local licenses and permits required for your business. Your local Chamber of Commerce and SCORE mentor can help.

Step 10: Understand Employer Responsibilities
Learn the legal steps you need to take to hire employees. http://www.irs.gov/businesses/small/article/0,,id=172179,00.html

Step 11: Understand your environmental, health and safety obligations.
Ensure that your business meets EHS (environmental, health and safety) regulations.
http://www.osha.gov/dcsp/compliance_assistance/quickstarts/index.html

Admin

The Invisible Woman 13.05.2006. 04:17

How to start an Internet Business and have it be successful? Any help please?

Also I seen Frank Castle is helpful in this area, any help from you?
I have "ideas of hwat I might sell, but not how?

Also how to get people to your site. Advertising?

The Invisible Woman

Admin 13.05.2006. 04:17

One article that I found very useful is "7 Steps to Successful Web Site Development" http://www.powerhomebiz.com/vol142/website.htm as it takes to you all the decision steps that you need to take when starting an online business. Like any other business, startup period is full of "should I do this" or "should I do that" questions. The article is useful because it helps you think through every step of the way - from why do you want a website to who is your audience to how will you create your website to how you will market your new website.

Here are the steps you need to take when creating your online business:

STEP 1: Set Your Goals - Why do you want a web site? What is the size of the online market? What are the goals for your website?

STEP 2: Develop Your Web Site Strategy - Who is your website target audience? What typically appeals to your target audience? How are the other websites (your competition) reaching out to this target audience? How will you measure your performance?

STEP 3: Set-Up Implementation Plans - What name will you give to your site? How do you envision the design of your web site? How will you create your website? How will you create your content? How will you maintain your website?

STEP 4: Start the Ball Rolling - Do you have a logo? For e-retailers, do you have the critical components needed to run an e-commerce site? How are you going to host your site?

STEP 5: Create and Launch Your Web Site - Have you uploaded your site with your chosen web host provider? Are the scripts and application you need for your website functioning well? Have you tested your website?

STEP 6: Promote Your Web Site and Measure Its Results - Do you have a plan in place to market your website? Do you regularly review your traffic logs and web site performance tracker? How are you going to get sites to link to you? Do you know the search engine keywords that you rank well? If your site is not visible in the search engine results pages for its keywords, what strategies do you intend to do?

STEP 7: Maintain Your Website and Grow Your Web Business - Continue to find ways to grow your web business. How do you intend to continue your education on web development?

As for getting traffic, here are some shoestring marketing ideas that can help you get the visitors you need at the least cost possible:

1. Create the best content you can with the best products you can possibly offer. Your content is your best advertisement - if visitors love your content, then they will go back and spread the word to others.

2. Make it easy for users to recommend your site. Viral marketing is very important -- and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more - that's additional traffic that you get for FREE!

3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.

If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com's "Successful Site in 12 Months with Google Alone: 26 steps to 15k a day." http://www.webmasterworld.com/forum3/2010.htm

4. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News. My website (see my profile) accepts free press release submission (no strings attached!)

5. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; establishes you as an authority in your field, and allows you to get backlinks for your website. If 50 websites publish your article and it contains a link back to your website, then you easily get 50 links from a single article. The more links you have, the greater your chances for increasing your search engine rankings.

6. Improve your conversion. Getting visitors is one thing; getting them to buy your products is a whole different story. Read the article "10 Ways to Convert Visitors to Buyers" http://www.powerhomebiz.com/072005/conversion.htm for tips on how to improve your conversion rates.

Admin

elisaus_cr 12.06.2007. 04:09

How can I be a good training supervisor? I will be presenting my case at an assessment center tomorrow. Although I have no formal supervisory experience, I have applied to take part in a process that will eventually pick another Supervisor within our Learning and Development Department. I feel that, although I have no formal experience as my colleagues, I could still do a good job and have been exposed to many a leadership and management course.

However, one of my big areas of opportunity is my temper, my lack of ability to keep a poker face in the face of crisis and the fact that the Director of the department perceives my way of work as being on the insecure side.

Also, another issue that I have is that I am not confrontational, I have trouble saying no or letting someone know that they are not performing well.

In short, in spite all of these shortcomings, I am responsible, proactive and comply with deadlines. How can I overcome my areas of opportunity, so that I can be an effective supervisor

elisaus_cr

Admin 12.06.2007. 04:09

You have some hurdles to overcome and some relationships to mend but it can be done. Even if this one doesn't go to you it will have paved the way or shut the door for future opportunities. One way or the other you will know after this process.

I'm going to tackle your issues one by one but not in the order you presented them here.

1) Supervising is leading people and not often confrontational but it does happen. You need to be ready for it but depending on how you build relationships there may not be a need to be confrontational very often. That being said you need to show the selection committee/people/person that you are interested, that you realize it will be demanding and very different from what you are currently doing in your job now. Think of yourself as the creative rule enforcer - training is showing people how to do things and being a supervisor means that you aren't and/or don't want to be a proactive, responsible, deadline meeting follower any more. Your description is typical of all of us who started out as employees vs. managers, supervisors, VP's etc. You're wanting to shift your responsibilities and the normal ways of doing things and this is great.

2) ask yourself - really dig deep here - why you want to be become a supervisor. (increase in responsibilities, learn new things, become a leader, contribute to the company in a different way)... These are some ideas but the key to this is why you want to become a supervisor - what is really motivating this change. Deadlines are important and at times crucial but you have to work with your staff meet them - you won't be the hands on person on that end in quite the same as a supervisor but the buck stops with you.

3) Everyone has aspects of jobs they hate and performance review is very much one that I detest but it is vital to a successful business venture such as yours. You have to be honest with your employees - it is the only way to build trust (trust runs both ways - from them and from you and you must earn it).

5) Personality issues are the toughest to overcome. You really need to look at your strengths and weaknesses and see if this particular job is the right one for you. When you become a supervisor you will need to check your temper at the door and not bring it to work or home after work. The people you work with deserve better and so do the ones you love. This will be your hardest change and the hardest thing to sell to others.

I'm wondering if your temper issue is related to how insecure you might be feeling in certain situations - whatever they are for you. If so, then you need to figure out new ways of handling both your temper and your insecurities. Not easy but do-able.

6) I keep wondering why you need to keep a poker face in the midst of crisis? If the situation is stressful a neutral face doesn't build confidence but a reflective, thoughtful, and knowledgeable face does.

7) Now for something really important - no one ever comes to their first supervisory position with previous experience but they do come with life experiences that show leadership potential. For example, if you are just out of college (I don't think you are but I had to choose an age here) and you were head of the homecoming parade for the homecoming weekend (football). This shows a willingness to and opportunity for leading others toward a common goal. So think outside the box of the job in this area. I bet you have something to build on (past and near present and present times if you can). And act confidence (insecurity may still be rampant but you act confident in yourself and your abilities and be able to talk about them).

Good luck and hope this helps.

Admin

innovationflow 09.01.2013. 22:49

anyone with real and successful experience on the FOREX? I am investigating trading on the FOREX. Their are so many seminars offering this and that, and plenty of warnings on youtube to stay off the ForEx. Research Ive seen suggests 95% of traders fail and go broke, Ramsey says 7 in 10 traders lose money...I'm looking to find and hear from any traders with actual experience who are consistently profitable. Please Help!

innovationflow

Admin 09.01.2013. 22:49

I made good money trading forex during 2005 and 2006, and actually made more than trading stocks and futures because of the high leverage. I was already a successful trader, and this was too good to be true. But then it became real popular and I had to rework my strategy. And then the rules changed.

Forex is largely unregulated and run by the banks. It wasn't enough for them to make money from the newbies. They were taking on too much risk trading against real traders. If I could see their heavy-handed moves and fakeouts and stop running, then others could as well. I exploited their weaknesses and used their strengths against them. They began denying my market orders when it was clear I would make money and they would lose. What kind of crap is that? Are they making a market or not?

Too many outside traders were making too much money. So they changed the rules.

Their algorithms work perfectly now to take advantage of fear and greed of the masses. They know just how much to move price to make you cave in and give up, or feel like you're missing out and get you in, then reverse it. They are masters of exploiting weak hands. Getting caught up in the middle of useless plundering is no fun.

There is almost no such thing as a trend anymore in forex; until there is and you wonder how you missed it.

I still occasionally trade forex, but trading stocks and index futures makes so much more sense, I find myself going for days without seriously even considering forex anymore.

The lure of forex is being able to start with so little money, high leverage and it's easy to learn how to push a few buttons to make trades.

Unfortunately, it is the most difficult market you could choose, and those very same things spell disaster for the newbie: high leverage and being underfunded and little experience.

Save your money and learn to trade stocks and ETF's. Develop a Trade Plan, and trade the simulator with fake money until you can show a consistent profit.

Contemplating making a living from trading is a pipe dream until you've done something; 90% of all traders fail in the first year, and there's some pretty smart people in that group. Trading isn't like other jobs, where you learn all you can, work hard, get the experience, and bing, you're successful. There are no guarantees with trading. It can drive you insane with frustration because it's more than 50% psychological, and not what you think you know.

The key here is that forex is a "trading" vehicle for experienced and advanced traders with lots of tools and computer power at their disposal. Even my two super-fast computers and eight monitors are no match for the mainframe computers used by the banks and hedge funds and currency traders around the world. You and I are just suckers to them; part of a little game they play for amusement on the side of their real business.

Are you a successful trader? If not, steer clear of forex until you are. You will lose your money and learn nothing more than how to push a few buttons.

Forex is no "game" like a video game. It's a pool of sharks ready to feed and eat you alive; always circling your position. You will find yourself on the defense immediately, and it is no fun. Unless you can learn how to join them and go on continual attack, you will lose. Nobody ever made any any real money playing defense. Investors beware -- this is not for you.

Admin

Aaron 15.05.2012. 11:39

How can I start a successful business ? I'm a community college accounting grad

Aaron

Admin 15.05.2012. 11:39

Starting a business involves planning, making key financial decisions and completing a series of legal activities

Step 1: Writing a Business Plan
This written guide will help you map out how you will start and run your business successfully. Go to http://sba.gov/smallbusinessplanner/plan/writeabusinessplan/index.html or http://www.score.org/template_gallery.html for instructions on how to write a business plan and sample business plans.

Step 2: Get Business Assistance and Training
Take advantage of free training and counseling services, from preparing a business plan and securing financing, to expanding or relocating a business. Go to http://www.score.org/mentors and enter your zip code. On the next screen, you will get information on the nearest SCORE chapter. Call them and arrange for a free meeting with a volunteer SCORE mentor. They will guide you through the process and you can meet with them as many times as you need.

Step 3: Choose a Business Location
Get advice from a commercial real estate agent on how to select a customer-friendly location and comply with zoning laws.

Step 4: Finance Your Business
Find government backed loans, venture capital and research grants to help you get started. Any bank will require a business plan that shows that you can pay back the loan. You should have a credit score of at least 700. You will personally have to put up 30% of the funds as no bank is going to assume all of the risk. If you cannot get a loan, look at peer to peer lending sites such as http://www.kickstarter.com/ and http://www.prosper.com/

Step 5: Determine the Legal Structure of Your Business
Decide which form of ownership is best for you: sole proprietorship, partnership, Limited Liability Company (LLC), corporation, S corporation, nonprofit or cooperative. You can do it yourself by going to your states website and then to the Secretary of the State section. There you will find a downloadable form. Fill it out and mail it in, together with the filing fee and in about a week, you will be an LLC.

Step 6: Register a Business Name ("Doing Business As")
Register your business name with your state government. Go to your states website and then to the Secretary of the State section.

Step 7: Get a Tax Identification Number
Learn which tax identification number you'll need to obtain from the IRS and your state revenue agency. http://www.irs.gov/businesses/small/article/0,,id=98350,00.html

Step 8: Register for State and Local Taxes
Register with your state to obtain a tax identification number, workers' compensation, unemployment and disability insurance.

Step 9: Obtain Business Licenses and Permits
Get a list of federal, state and local licenses and permits required for your business.

Step 10: Understand Employer Responsibilities
Learn the legal steps you need to take to hire employees. http://www.irs.gov/businesses/small/article/0,,id=172179,00.html

Admin

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