An Online Business, Do I or Don't I?

Comments (20)


Do I or Don't I? That is a question many of us ask when it comes to starting up or joining an online business. Most of us have heard of the vast amounts of money generated through the Internet but how many of us personally know anyone who has done it. Ten to one you know someone who has tried it and lost their shirt doing it. Why do you suppose that these failures occur?

Let's talk about it.

There are many reasons people fail in an online business, however, there are just as many reasons why some people succeed. The reasons for failure or success are all tied to some basic factors regarding any type of business offline or online.

What are these basic factors?

All businesses are tied to selling either a product or a service. This being the case we can then understand the importance of products and services to any business.

What makes a product or service viable is a real or perceived need for them in the marketplace.

Next, is the product or service of the quality desired to meet the need?

Then, is it affordable to the majority of consumers?

Can it be delivered in an easy and timely fashion?

What is the competition?

Can the product or service be guaranteed to the satisfaction of the consumer?

Simple questions right?

Wrong? The answers to the above questions can consume much money and time to find the answers you need. Even then you can never be sure until the product or service is offered to the consumers and they open their wallets and then buy the product or service.

Either they sell or they don't. That's the final results.

So what does this all mean?

Basically it means that you can have the most attractive, useful and affordable products and services available but they must still be sold.

What can we do?

I reckon we better look at how we can our sell our products and services.

What do we look at?

Well, first of all we must learn that the basics of marketing apply to all types of offline and online businesses. Because we are talking primarily of an online business here that is where we will concentrate our efforts.

I'm sure we are all familiar with the marketing principles of time utility, location, inventory, transportation and ease of payment, promotion, advertisement and warranty.

What does this mean to the online marketer?

First of all an online marketer does not normally need to worry about buying, leasing or renting a business location or store. Nor do we need to worry about inventories or the physical shipping of products. The exception of course being on online Mart or Shopping Service. Even then the marketer does not normally become involved in the physical shipping of goods.

So where does that take us?

It takes us to the product or service itself and the promotional and advertising aspects of marketing that should concern us the most.

We must also consider the consumer payment system and the warranties we must provide, however, these last two factors are easily solved and of no great concern to this conversation.

So, where does that leave us?

It leaves us with the very basic problems of the quality and need for our products or services and how can we best sell them to consumers.

Well, first of all we face the problem of choosing a theme portraying our business to the consumers in such a way as to gain their confidence that we are a legitimate enterprise and will produce what we promise.

The theme you choose is the image you wish to portray to the consumer that reinforces the need that is out there and actually builds the interest to read your advertisements and purchase your products or services.

Above all else your theme must portray a professional aura and an earnest desire to produce customer satisfaction and enhance consumer trust in your business enterprise.

To this end you must always develop and put in place a customer service and relations system ready to go when you launch your products and service into the world of E-Commerce.

OK, we have a well designed and professional looking web site. We know that our products and services fill a need for the consumer. We have thought out and built a responsive customer service and relations system. Now What?

Now we get down to the nuts and bolts of promoting and advertising your business, products and services.

First, all available promotional and advertising media can and should be considered for use in getting your message out to the consumer. The largest factor here is the costs involved and your ability to pay those costs.

I think we all understand that the available media includes newspaper ads; dedicated print media such as The Nickel; trade magazines; flyers and other handouts; radio and television; and of course the online media such as Email, Web Sites; Banner Ads, Pop-Up Ads; Ezines; Newsletters and the like.

Knowing this and knowing how best to use the media is a separate question. One that deserves careful consideration before jumping off in all directions at once.

In many cases, any online business you may join as an Affiliate has an advertising program pretty well laid out for you to follow and probably provides some basic tools to use in implementing your advertising program. This is fine, but if it were me I would like to be able to supplement this program through my own efforts and enhance the chance for success. There is no one better able to help you than yourself.

An important factor for consideration here is the time you have available to do all the good things we are talking about.

Most of us who become involved in an online business do so for one primary purpose and that is to supplement our income on a part-time basis. Notice I said part-time. This being the case any business activity we engage in must be designed to work on a part-time basis.

We will just not have the time available it takes to run a business that takes more than four hours a day. This being the case we better find techniques and methods which allow us to accomplish things without a lot of time being involved.

Because we are working on a limited time and money budget we must carefully select the media we choose to use in presenting our ad copy to the consumer. There exists on the net now plenty of good advice to help you choose a media. Just don't go hog wild. Select a couple of media. Select your ad copy and get it out to the world.

All of us can learn how to write and place effective promotional and advertising ad copy. There is enough free information on the Internet to make sure of that. What we will not have the time to do effectively, is build a system to accurately record and provide the data we need to assure the effectiveness of our promotional and advertising efforts. Beside that, not many of us have the technical expertise to develop such systems.

Such Ad Tracking systems do exist and you must find them, assess their capabilities to meet your needs. Both from the required data aspects and your ability to afford them.

An efficient and accurate Ad Tracker is absolutely essential to your online success and will save you time and money. So take my advice, check them out.

Ad Trackers are a tool which can go a long way in helping to answer the question 'An Online Business - Do or Don't I

About the Author

Gary Layton is co-owner of PathTrax.com. By providing their users the ability to measure and track results connected to a specific ad or advertising media, PathTrax is helping small businesses expand the profits in their bottom line. PathTrax delivers flexible tracking URL's to track Who, Where, When, How Many? All for only pennies per day. http://PathTrax.com/x.pl/GL121,3

Comments

Dr. Gonzo 17.10.2008. 01:17

What Is The Best Online Business That Requires Little Or No Investment? Anyone have or know of a successful online business that can be started without having to put very little, if any money in upfront?
I'm relly looking for something that does not require filling out surveys.
Im looking for type of company that doesn't require you to get "hits" on a website or any kind of dumb tacticts like that. I need something more serious, and something that really works.

Dr. Gonzo

Admin 17.10.2008. 01:17

Dear friend,
i just want to tell you. there are lots of companies that offers free online business write articles for them etc. but before start business with them trace the goodwill of the company. because there are lots of companies not pay you timely and some companies give you a target and it is hard to achieve.

i suggest you start your own blog. It is free. If you have interested in any topic you can choose it. and add lots of information about on that particular topic. You can do its little promotion like directory submission etc. so that visitors can come to your site by search engines or by refral sites. If users found interest in your blog and they will regular come to your blog.
then you can add Google Adsense to your blog and can contact to other advertisers. Google adsense pay you best on per click also it is automatically display ads according to your content.

Admin

Aaron 24.02.2011. 07:23

What is a cool online business that is not over saturated with people? I am out of work and looking to find an online business to start. I really need money so I would like something that is somewhat new to web and not something that everyone is doing like ebay or amazon etc. Any ideas at all would be greatly appreciated. Thanks in advance.

Aaron

Admin 24.02.2011. 07:23

I have a really good online business resource for you with little upfront investment. It actually teaches you a trade that you can evolve over time. The business is Moe Joe Studios Metal Art Academy located at MoeJoeStudios.com

There is actually a promo right now that allows you to get a FREE Life-Time Membership. Just sign up for the News-Letter for details. This is limited so you have to hurry. Learn how to create metal silhouettes for fun or profit. Go check it out.

Admin

AC/DC 30.07.2007. 21:08

What are the legal procedures to start an online business for advertising? I am starting a online business that offers many free stuff for users, and later some people will want to pay by PayPal to advertise on my website. I would like to ask you what are the legal procedures to let people advertise and pay a certain amount of money to me every month they want my online services in order for them to advertise on my website and do all of this legally?

What should I do to make this legal? What are the basic procedures? Please, help me, I don't know anything about Law and I need to get more information in order to make my online business possible.
Thank you.

I'm in Alberta, Canada.

And also, is it possible that maybe PayPal, Google Checkout and Yahoo! Wallet may help me with this issue?

AC/DC

Admin 30.07.2007. 21:08

If you've never been in business before, I would strongly recommend that you talk to a business counselor before you do anything especially spend money. I'd call the local office of the equivalent of a volunteer organization that gives out free advice and counseling through your Better Business Bureau or equivalent.

The counselor will most likely advise you to write a business plan which is very good advice because it will force you to dig out all of the start up details and the costs of starting an online business for advertising and force you to also understand all of the aspects of this business including the customers you'll concentrate on (your market ) and how you'll go after them.

Whether its an online business or a regular bricks and mortar business there are some of the same business issues and your counselor will be able to help you through the process

Try this link :
http://www.ychange.com/small-business-co...
and read some of the articles especially the ones about a business plan and starting a business.

Good Luck

Admin

casey 04.06.2010. 21:44

What are the best SafeLists to get visitors for my online business please? ghfg Caseycberg? I have been looking for ways to promote my online business.
What is the best way to go about marketing my work at home
business and mlm. Working online is easy its just trying to get
visitors is always a problem for me.
My network marketing business depends on visitors.
Do you also no how to do website optimization
for my url Please answer these questions about marketing.

casey

Admin 04.06.2010. 21:44

Well Ive done a lot of research on different ways to get quality traffic and
visitors to your site. After months and months of research I have come to devlope a
website that wil lhelp every network marketer, online business owner, work at home and home based
busniness entrepenur have success in search engine optimization. (seo) Here is the
link to my website. It contains the top safelists and traffic exchanges for attracting
quality visitors. I use it for my site talk members or anyone who whats to get better
targeted traffic to thier website. Please take a look here
httP://www.interactivelistbuilding.com to get started. I will
personally show you how to make a website justlike the one you are about to see
and get thousands of hitsto my website and not bulk random leads that are worthless.
I hope this anwered your question. Agian here is the link to help you with your mlm or network
markketing business. Http://www.interactivelistbuilding.com or You can also take a look at traffic
hoople copy and paste this links http://traffichoopla.com/r.cgi/59432/ If any of these links arn ot clickable
copy and paste them into your browser. One more thing......Please dont buy packaged leads they are worthless
let me show you how to get leads free without spending a dime, well the only thing youll
spend money on is web hosting which is cheap and I can show you the basics on webmastering
with your own domain to build your own squeeze page, and splash page because the money is
in the list again I hope this helped you out..Thanks

Admin

Jester 08.09.2006. 13:04

What ways are there to attract new prospects to your online business? If you are running an online business and struggling to recruit new customers or distributors, what methods are there to improve this ?

Jester

Admin 08.09.2006. 13:04

A lot of the answers you have received so far are pretty good answers but they are missing the mark. Whether it's a online business or a brick and mortar business you need to get the word out. One of the best ways for you to grow the retail side of your business is to talk to people. This may sound simple, but the reality of it is this. By going to your friends, family and past co-workers and your general sphere of influence you have a good opportunity to at least gain them as customers and to develop a source of referrals. On the distributor side, you need to be actively aware of the people around you. Be willing to talk to people as you will be surprised by the number of people who are looking to develop some sort of additional income through a home based business opportunity if that is what you are offering. Read self-improvement books and develop your people skills. If you can only relate to a few people you will be hard pressed to develop your business. Know your business and know it well.

Join the local chamber of commerce and network with other business owners. Join a local networking group as they can provide excellent leads for your retail business as well as potential distributors.

I hope this helps and good luck.

Admin

isabellaxli 28.02.2010. 19:09

What are your tips and tricks to starting an online business? The question is straightforward. I want to know how people make their online business successful? From how they start from scratch. How did you get your inspiration if you own an online business? Where do you get your products? Do you make them yourself or what? How do you market your products? And how did you come about making your own personal website? Did you make it yourself or hire a professional to do it? How much time out of the week does your online business take up?

isabellaxli

Admin 28.02.2010. 19:09

To make an online business successful, you must know what you are doing. You can't just walk through your business owning days blindly. That won't work. You also have to love what you are doing. If not, you will become bored and even find that you aren't caring or putting enough effort into it as you should be.

To start an online business, of course you must first establish the business. You will need at least these for things: 1. dba. 2. ein. 3. Seller's permit. 4. business license.
Then, you will need a domain (www.yourname.com), website, host, shopping cart/ merchant account, etc. You can either pay someone to design the website for you (which I HIGHLY recommend if you are not good with html or css codes), or you can use a template. If you use a designer, they will let you know what shopping carts and hosting will work best with the website they created.

I got my inspiration for my business because I realized that only I can live out my dreams. I realized that I can't work for someone else and always have my ideas put into action, or even be heard! I took a business class and fell in love. I found myself wanting to know everything about it, and actually reading business text books in my spare time.

I am not very creative with my hands, so I purchase my products from wholesalers. I love to shop, and shopping for my store, even sorting inventory, is really rewarding for me!

I market my products a few different ways. Word of mouth is a huge way!! Some how, my business almost always can be brought up in a conversation just by chance. Of course, I carry plenty of business cards around with me to hand out. I have email marketing through a subscription. I offer promotional items with my business name on it as well. There are many other things.

I did not have the time to learn how to do web design, and I wanted my website to be very customizable to my needs and wants. I knew that a template wouldn't give me what I needed. I looked around for a web designer and glanced at many portfolios until I found one that I liked. I got VERY lucky to find a designer that offered a shopping cart in the one time fee.
Shopping carts can get very expensive, the price goes up with the more products you get. I don't have to pay a monthly fee.

I would say that my business probably takes up a large chunk of my time during the week, including weekends. My work does not stop during the weekends. But, I got very lucky because I still have time to do things that I like... even though taking care of my business is probably my favorite thing to do. I still find time to see my friends and spend time with my family often.

Good Luck

Admin

Emily Dixon 18.02.2011. 06:40

How can I start up my own online business? I am so keen to start up my own online business. All I want to know is about the laws and rules for setting up an online business as a private company.

Emily Dixon

Admin 18.02.2011. 06:40

A sole proprietorship is the best way to start. As long as the company is solely owned by you, you can be a sole proprietorship with no paperwork. The downside is that you and your company are the same entity, which means you are completely liable if anything goes wrong. Depending on the type of online business you have, I wouldn't really worry about it. Once you business really takes off, you might consider a LLC but until then, a sole proprietorship is the easiest way to get started. If you want to read more about starting an online business, check out LaunchBit.

Admin

Coral Berry 29.03.2009. 12:29

How I can start an online business? I am 18 years old. I am taking up BS Business Administration maj. International Management. I want to have an online business.
I am good in designing things such as jewelries and other things. I want to enchance my talent too.

[ also I want to help my father who is supporting my studies]

Can you help me how to start a business through internet?

Please give me some suggestions and advices for this kind of business.

Thank you.

Coral Berry

Admin 29.03.2009. 12:29

Yes, I can help...

I use a step-by-step approach and it works all the time. Here you go:



1) First validate the demand (FREE keyword tool):

Are there people searching for what you want to offer?
https://adwords.google.com/select/KeywordToolExternal


2) Build your website with this FREE tool:
http://www.officialsitebuilder.com/


3) Select a URL and setup Hosting (not FREE but darn cheap and reliable - something like $4 per month...):
http://www.officialsitebuilder.com/domain-checker.php


4) Drive traffic (not FREE but you cannot do without):
https://adwords.google.com/


5) FREE Online Business Creator:

(http://www.sandrosalsi.com/tools/online-business-creator.html)
This is a list of tools and resources I use myself to build and market my websites.


Highly recommended. Hope this helps...

Admin

chevy andreino 27.11.2011. 01:07

How do i start an online business? I am a girl in second year college in the Philippines. I would really like to start an online business cause it seems pretty hassle free as compared to other types of businesses.

I don't have the know-how..can someone tell me what sites, tools, etc. I need to get a business rolling?

chevy andreino

Admin 27.11.2011. 01:07

What type of business you can do is the actual question ?

if you are new, don't start anything, until you know what you getting yourself into. If you looking to make some money online, you can sell services or items. However, if you want to have an online business, you will need a lot of planning and good capital money to start with.

Give yourself time to read to find out what will work for you.

Admin

karatoto74 23.06.2010. 16:18

How to I start an online business? I have decided on an online business and would like to know how to create it from scratch. Right now, it's just an idea. What are the steps to take to get it started?

karatoto74

Admin 23.06.2010. 16:18

Hey there.

1. determine your product/service
2. determine your target market
3. determine your initial investment
4. determine the best way to promote your business
5. determine your short & longterm goals in terms of what you expect to earn
6. determine how soon you can get started

Now if your looking for an All-In-One Online Business package that you can start straight away & earn an income the same day.. I suggest joining an Online Affiliate Business..which you can either create a new business with or promote an existing business & avoid costly advertising such as pay per click or banner advertising etc. Try www.mymarketinggenie.com/topshop

Admin

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