Are You a Marketing Octopus, or a Marketing Worm?

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Are You a Marketing Octopus, or a Marketing Worm?

By: André Bell

One of the greatest challenges to effectively marketing a business is determining which marketing method is best for your business.

Most people look at what their competitors are doing to market their businesses and then simply imitate that, whether good or bad.

The best marketing strategy does not involve selecting only one or two marketing approaches that we see others using. The best marketing approach resembles an octopus.

An octopus is very effective at catching food with eight limbs. If the octopus loses one limb it may momentarily lose some of its strength and agility, but it adapts and continues on as an effective hunter and predator.

It's the same with marketing your business. The more marketing approaches you use simultaneously the more successful you can become and the easier it is to continue growing your company.

You will continue to thrive despite the challenges facing others. No setback in any one marketing approach will ever devastate you or pose major problems.

Despite this, many companies use no more than two or three methods at most to bring in business.

Few realize that there are over 100 methods for bringing in new business, for increasing web traffic, for selling more to existing clients, and for increasing repeat sales that their competitors are not using.

They basically imitate worms in their marketing attempts. A worm's approach to life is singular. It does not use multiple limbs because it has none. Its existence is slow and labor-intensive. Very unlike an octopus.

The great thing about this is that most competitors are making this same mistake. They may be too busy, too shorthanded, or too myopic to do much more than hand out boxes of business cards and sit around talking 'fish stories' of the one that got away.

That is a marketing approach to avoid.

Instead use as many marketing methods as make sense for your industry, your market, and your company. Then you will become a marketing octopus while your competitors remain marketing worms.

Where can you find a listing of more than one or two marketing methods?

André Bell has authored the book, "101 Marketing Secrets Revealed". A free copy can be obtained from his website at

About The Author

André Bell is an author, speaker, consultant, and trainer. His site provides marketing tips, strategies, tools, to help small to medium sized companies bring in new clients, sell more to existing clients, and increase web traffic.


scarletfuschia 16.10.2007. 18:05

How do i locate a timeline and the history of gummy worms candy? Array


Admin 16.10.2007. 18:05

Trolli is a well-known knockoff gummy candy manufacturer and was the first to introduce gummi worms in 1981.

Aside from the traditional bear shape, Gummi Worms are also very common throughout much of the world. The composition of worms is almost identical to that of bears, but in a worm shape. In recent times many other varieties of "gummi animals" have also become popular

History of Gummy Bear......
The Gummy Bear originates from Germany where it is hugely popular under the name Gummibär (help·info) (rubber bear) or Gummibärchen (help·info) (little rubber bear). The German company Haribo from Bonn first produced bear-shaped sweets in 1922 and introduced its Gold-Bear product in the 1960s. In Germany, the company is famous for its slogan "Haribo macht Kinder froh/ und Erwachsene ebenso." (Translation: Haribo makes children happy and adults as well). The English version of the slogan has been translated to read "Kids and Grown-ups love it so/ the happy world of Haribo." The success of Gummy Bears has spawned many gummy animals and objects: worms, frogs, hamburgers, cherries, cola bottles, sharks, lobsters, octopi, apples, oranges, and even gummy Ampelmännchen. Today, many brands of gummy bears exist on the market.


Mr. Atoz 01.09.2011. 01:54

A Toronto based psychic named "Nikki" prediced all these things? Have any of them come true? A terrorist attack in Toronto.
A gold rush in Hawaii.
President Obama has to be careful of parades.
President Obama?s children in danger.
Danger around President Obama.
Syria at war with the United States, the new Iraq.
More UFO sightings.
The Thames River poisoned in a terrorist attack.
Two planes over Washington DC, United States, collide and crash.
Mine disaster Pittsburgh, Pennsylvania.
Israel and Iran at war.
A powerful quake rocks Chicago, Illinois.
A roller coaster will go out of control at a theme park in the US injuring many.
The world?s first brain transplant.
A huge breakthrough in the cure for dementia and Alzheimer?s.
A dense fog - the worst in fifty years - disrupts air travel and transportation woes in London, England
A bionic eye will be invented by a French scientist.
Hillary Clinton nominated for a Nobel Peace Prize.
A Japanese plane is hijacked on the way to Singapore from Tokyo, Japan.
A disease around maple trees.
A worm destroys the tea plant and plantations in Sri Lanka.
A UFO in the shape of a horseshoe hovers over Roswell, New Mexico.
A towering inferno in San Francisco.
The world?s largest salmon will be caught in British Columbia.
A Hollywood starlet will give birth to a dwarf.
The area of Brentwood in Los Angeles on fire.
North Korea and South Korea at war.
The worst landslides in California history destroy thousands of homes.
A Paris suburb on fire.
An oil spill in the Persian Gulf.
Terrorist attack in Manila in the Philippines.
A biological attack on a US city.
A cruise ship on fire destroying hundreds of lives.
A space tragedy.
An explosion at an American Airforce base.
A terrorist attack at the Statue of Liberty in New York.
A terrorist attack at Grand Central Station in New York.
A bridge blows up in the United States.
Two trains collide in southern England killing many.
A blimp explodes in Germany.
An explosion at an American Express office in Europe.
A heist in Louisville, Kentucky.
A horse and jockey pass away at the Kentucky Derby.
A cruise ship turns upside down after an underwater earthquake under the Adriatic Sea.
Danger and health woes Hillary Clinton.
A prison riot New York.
Prison breakout and riot San Quentin.
A giant spider?s nest will be found in South America.
Polar bears and penguins moving south due to global warming.
Another oil spill in the Persian Gulf.
Widespread damage when a meteorite hits two states in the southwestern United States.
Bill Clinton has to watch his health
Biological attack on the US and Britain.
A world wide computer virus.
Terrorist attacks in Germany, London, England, Los Angeles, New York and Chicago.
An avalanche in Italy.
Sex scandal around a famous political person in Washington, DC, USA.
A terrorist attack in Paris, France.
Sarkozy in danger.
A trampese artist will fall at a circus.
A Turkish airliner is hijacked and blown up.
The largest emerald in the world is found near Bogota, Columbia.
A new species of octopus is found in the Mediterranean Sea.
An arrest in the Jon Benet Ramsey case.
Passing of Fidel Castro.
An arrest in the Madeline McCann case.
A gorilla escapes from a German zoo injuring many.
A US naval ship is hijacked.
A tsunami in Japan.
The Empire State Building on fire.
Earthquake in the Grand Canyon.
Pandemic in Africa spreading worldwide.
A huge earthquake in Japan.
North Korea will attack Japan.
A terrorist attack Los Angeles.
Terrorist attack in Vancouver.
Stock market up and down from one extreme to another.
Government change in Indonesia.
Uprising in Venezuela.
Chavez in danger.
The painting of the Mona Lisa will be stolen.
A politician's children will be kidnapped.
The Waldorf Astoria Hotel in New York will burn down.
A terrorist attack on Rodeo Drive in Beverly Hills, California.
A plane will crash into the Hollywood sign in LA.
Mount St. Helens will erupt.
Earthquake in Seattle and Oregon.
Parts of the polar ice cap will melt.
Two subways will collide head on in New York City.
Madam Tussard's wax museum in London, England will burn after a massive fire.
Dick Cheney has to watch his health.
A large American newspaper will go bankrupt.
A new cat burglar in the South of France will rob the rich like in the movie 'To Catch A Thief'.
Sir Richard Branson in danger.
Life on other planets is stronger when new evidence is gathered.
A pill that makes you younger within thirty days.
Breakthroughs in the mystery of autism.
A Las Vegas hotel and casino on fire.

Mr. Atoz

Admin 01.09.2011. 01:54

one thing about psychics, they have a one in two chance of being right , 50%. if they predict correctly they shout from the roof tops, if they are wrong they will generalise about what went wrong .
your list you have given has some that will be true , because of age, of people reading between the lines etc. take the dick chaney name , every one knows he has a heart problem ,and he is of an age when he can die at anytime . earthquakes are a common happening .
i'll give you one . there will be a new pope by 2021


laura 23.07.2011. 01:02

Can somebody link me to a video or website that deals only with animal cruelty regarding fish? I'm a pescatarian and i've been reading that vegetarians/vegans have a lot of grief towards pescatarians and i've never actually seen what cruelty the seafood world goes through. Sooo, I'd like to lol
ALSO: i don't include ocean mammals as seafood; and i live in new orleans so most of our fish is caught locally and cruelty-free.
well it isn't the fact that people love to shove their beliefs down your throat... for pretty much anything whether its not eating meat or their religious views or what have you; i just love animals and is pretty much why i don't eat land animals... and when i started the no "meat" diet, i was like ... wait... can i eat seafood? i get that its about your personal beliefs and your own morals. i'm just tired of people saying its hypocritical (which i do see how it is). and even though most of our seafood is locally caught there are still places down here which i eat at i.e. ihop, bk, McDonald's, chili's etc. i just wanted to see what the fish go through. i don't even eat all kinds of seafood and to be honest the only reason why i'd consider not eating fish is because of the health concerns since i do feel fatigue often, but that could be for a number of reasons. but thank you all for your opinions, videos and all. i'm aware of what goes on, but still not sure on if i want to change my mo


Admin 23.07.2011. 01:02

I used to work for Greenpeace on their bottom trawling division - and have two close friends who are the people on the boats, sailing in their tiny rubber dinghies in front of Japanese whaling ships, ready to get overswept by the flow of the tides. In that time , working for Greenpeace I went form total ignorance about the fishing industry, into a whole new world. Believe me, it is THE worst form of abuse, cruelty and total torutre for the animals.
Their beaks and tails are broken off, they are sliced in half by the nets, they are dragged along for 20 miles on the bottom of the floor of the ocean together with starfish, octopi, shellfish, squid, big rays, small rays, tiny fish, pregnant whales, small snappers, crabs, lobsters- it's a little like a truck load of concentration camp victims scraped up and dupmed into the nets, then dragged up and spilled onto deck. squirming and gasping, most of them broken in pieces and 70% of the sealife is totally wrong for that catch, so it's dumped back, broken, dying, unable to swim, and just floats around til it gets eaten, it can swim or feed that way.
SHark fin soup- shark meat used for sushi and other fish dishes, they hack off the tails, and fins of the huge animals and drop them back in the ocean, like a giant wrigging worm, it cant feed, or swim, and floats in agony til death.
These images make me so violently angry I want to kill the people doing it. Under the surface, you can't tell what's happening. Very convenient.

HEre is an absolutley disgusting look at what can happen to fish

A good 3 minute video from GReenpeace about tuna- greenpeace is a very good org to follow, nothing like militant peta, but fair and non violent.
and a longer 8 minute vdieo about how bottom trawling is ruining the planet's seas.

Furthermore, I really recomment watching "The Cove".
It won best documentary oscar this year- it features dolphin fishing, but in it, there are visits to many fish markets in Japan- reknown for it's fish and over popualtion of seafood, now the stocks ( the seas you dummies!) are drying up all over the place, and not any fish are coming in.

The Cove is an amazing film for what it tells you about fishing and if you consider a lot of tuna, cod and other deep water fish come from those waters and are imported- makes you think about how destructive industry fishing is.


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