How important is content to a successful website

Comments (20)


How important is content to a successful website

By: Susan Prince

Content is the most important part of any website.

The Internet was created in the first place as an information source. If the content on your site does not provide the information needed by its users it will provide little in the way of value to your visitors who surf for information on many subjects. They require answers or solutions to their problems, needs, desires and wants. Provide the answers and they will return again and again.

A website is simply a way to communicate whatever message you want to get across. This message needs to answer visitor's questions or satisfy their need for knowledge. To achieve this aim you will need a content rich website. The content will need to be relevant up to date and well organized and should be written uniquely for each page of your website and should be written as if you are talking to the customers.

Include such items as articles, tips, tutorials things that will hold your visitors interest and get them to return to your site again and again.

Update your content weekly this keeps the site fresh and interesting and Search Engines are always looking for website which offer information useful for their visitors.

A horrible site, which is full of information, will out nearly always, out perform a site, which is great on the eye but lacks any real body (content poor).

When writing content use familiar words and avoid using jargon; which many visitors may not understand.

Keep the number of words to a sentence and the number of sentences within a paragraph to a minimum.

A content rich website which is full of text rather than images will be Search Engine friendly. Search Engines collect their data using spiders. Spiders cannot see images or graphics only text. They can only move from page to page via a text link so it is crucial to have text links to your main section of your website on every page.

Remember to design your website to attract both the visitors and Search Engines. This is essential if you wish your site to be successful.

All the best

Sue

About The Author

Susan Prince is English and run her own online business.Affiliate programs,information,products and resources are availiable at http://www.princehomebiz.com.

susan.prince2@ntlworld.com

Comments

Madhukar 07.03.2010. 18:39

How to start and succeed in business? 1) What qualities are needed in a person to be a successful businessman? List them in order of importance starting with the most important trait.
2) What are the requirements of starting a successful website and ideas of themes of website?

Madhukar

Admin 07.03.2010. 18:39

1st quality is learning how to talk to people NOT at them
2nd learning how to advertise
3rd good customer serivce top notch fast response
4th knowing your WHY not just money thats not a strong enough reason YOU need to decide what you want with your own businees !

WHY do you want to do this what's the 3 main reasons that will drive you to make it work !

also of course dont just put up any website with XYZ products on it to seell DO what the gurus do 1st find that market thats hot for a productor information then develop that website and advertise to that group thats got cash in hand and you are in profit your 1st 3 months !


that answers question #2 also !

A simple clean website using white back ground blue links or red highlight only the importnt topics dont use too many colors in text few pargarphs and few sentences easy to read size font

of course make sure your spelling is 100% accurate people just click away when they see too many misspellings


and for sure you want to know the keywords to use right in first sentence and throught rest of website


you have 5 seconds to grab readers attention that 1st sentence is what goes up in serach engines !

YOU dont need SEO or meta tags it's all content now thats KING what YOU write is what gets YOU traffic !


the ugliest websites are making fortunes the ones with all the bells and whistles are failing !

simply because they are loaded with flash presntations and take forever to load !

not everyone is using broadband connections many are on slower DSL connections and can take 30 secs or longer to load a simple web page !

so develop a website that loads fast !

small pictures and text maybe one autostart voice message with one video

and that should do it

Admin

Neko Kage 22.11.2007. 15:47

How to make a successful popular website? What does the public want? I need to earn money for vet bills and plan on starting a website. I want to know what people love to know and how to become popular quick. How to advertise? Help me out?

Neko Kage

Admin 22.11.2007. 15:47

1. Add content
Add content, add content, add content. Before you even register your domain, you should have enough ideas to build 100 pages on your site. Start brainstorming and see what you can come up with in 10 minutes. If that's not enough to fill 50 pages, consider not building the site at all. Having lots of content is important.

2. A simple design is better
The text content should outweigh the html content. Stay away from heavy flash, java, javascript, etc. Don't add to much stuff like 'best viewed with'... Your website should be viewable with any browser. Keep it clean and professional.

3. Keep the pages small
Smaller is better. Keep it under 15k if you can. Your site should be fast loading, or people will leave. Speed is everything. Next to content, that is. Keeping it under 10k or 5k if you can. Difficult, but people love fast sites. Throw away all the trash on your pages.

4. Content length
Put a new page online every day of about 200 to 500 words. Go to the overture keyword suggester to find ideas of what to write about. Spell check your content. Search engines can do it, and so should you. If you have a blog, go for article-like posts as opposed to the personal diary kinds of posts.

5. Use keywords
Use your keywords in the following places: title, description tag, heading, url, once bold, once italic and once high on the page.

6. Link to other sites
Put 2 links to other, high ranking pages on your site. They should be relevant to the content of that page and use keywords as your link. Don't add every link that's requested. Check their relevance first.

7. Link to your own site
Put links from one page to other relevant pages on your own site. Again: use keywords as your link.

8. Submit your site
Submit your site to Google, AltaVista, Yahoo, Msn, Hotbot, etc. Then forget about that for 6 months. Also submit it to every single directory you can find. Do a check after 6 months and resubmit if you're not listed.

9. Log and track
Most hosts provide these. Don't use a lame graphic counter. Check where your visitors are coming from to find out what traffic methods work best for your site.

10. Write for people
People are not coming to your site for your content. They are coming for their content. Try to write as if you are writing to one specific person, such as a friend of yours who's interested in the same topic. Don't try to write for 'all of your visitors'.

11. Stay ahead
If you know that something big will come out in a few months, build a page about it now. It gives search engines time to index that page so they can feed it to the growing anticipating crowd.

12. Add more content
This is so important: keep adding content. Do this for a year and your site will be a top ranking website within one year. You could've been there now, if you started last year. So start now, so you'll be there next year. You'll thank yourself (and me) later.

Admin

Handmade Jewelry by CopperReflections.com 15.09.2010. 19:38

What is the best way of promoting handmade jewelry website online? We have a handmade jewelry website. We are wondering what would be best way of promoting our website as we have limited time and money.

Handmade Jewelry by CopperReflections.com

Admin 15.09.2010. 19:38

Hello,
Just by asking this question your on your'e way to making a better website!
If you are serious about making a good quality website that will get traffic you need to keep a couple things in mind. Successful websites have 3 common themes: build good content, build free traffic, and pre-sell yourself. Each one of these is crucial if you want to have a successful website.

Don't be one of the over 99% of people that try making a website theirselves without any mentoring or knowledge of the real way the web works. There are 3 very important factors other than design when it comes to making a successful website. They are: Content, Traffic, and Preselling.

There is so much more to it than the 3 imply. If your content is not what the human visitors or search engines are looking for your content will never be read or found! You need in demand but in short supply keyword focused content to compete on the vast web.


I used the source below to start my website about a year ago and I'm getting over 250 visitors a day! See below source and Good Luck!

Admin

zoe 20.01.2007. 08:06

What are the best ways to promote a website for free on the web? I have a website, a pretty good one, and was wondering the best ways to get nationwide exposure. I don't have an advertising budget right now so my efforts would have to be free. Anyone out there been in the same boat or know what I can do? I've submitted to the search engines and some online directories. I'd like to be able to advertise by radio or cable by late August/Sept. but need money for that. Any rich people out there willing to help me?

zoe

Admin 20.01.2007. 08:06

Getting traffic is a combination of a lot of things. The key to success is to create great content that visitors want to use, search engines will love and other websites will naturally link to. Of course, it's easier said than done.

You can use pay per click advertising in the search engines to reach audiences looking for your products. You can use Google Adwords http://www.google.com/adwords or Yahoo http://searchmarketing.yahoo.com

Here are some shoestring marketing ideas that can help you get the visitors you need at the least cost possible:

1. Create the best content you can with the best products you can possibly offer. Your content is your best advertisement - if visitors love your content, then they will go back and spread the word to others.

2. Make it easy for users to recommend your site. Viral marketing is very important -- and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more - that's additional traffic that you get for FREE!

Recommend Site Scripts (various) http://php.resourceindex.com/Complete_Scripts/Website_Promotion/Recommend_Site/
Big Nose Bird Recommend this Site http://bignosebird.com/carchive/birdcast.shtml
CGI Resource Index http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Website_Promotion/Recommend_Site/
Hostscripts http://www.hotscripts.com/PHP/Scripts_and_Programs/Site_Recommendation/index.html

3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.

If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com's "Successful Site in 12 Months with Google Alone: 26 steps to 15k a day." http://www.webmasterworld.com/forum3/2010.htm


4. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News.

http://www.prleap.com/sign_up.html
http://i-newswire.com/
http://www.24-7pressrelease.com/
http://www.pressbox.co.uk/cgi-bin/links/add.cgi
http://www.pr.com/press-releases
http://www.prfree.com/
http://www.clickpress.com/releases/index.shtml
http://www.theopenpress.com/
http://www.przoom.com/
http://www.prweb.com
http://www.newswiretoday.com/
http://www.free-press-release.com/

5. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; establishes you as an authority in your field, and allows you to get backlinks for your website. If 50 websites publish your article and it contains a link back to your website, then you easily get 50 links from a single article. The more links you have, the greater your chances for increasing your search engine rankings.

Here is a comprehensive list of where to submit your articles http://answers.yahoo.com/question/;_ylt=AhzreGmnCUicOoyedqypscUjzKIX?qid=1006022407481

6. Post a link to your site for free where it is allowed (always read the Terms of Use). Examples are:

Craigslist http://www.craigslist.com
Google Base http://base.google.com
Classifieds for Free http://www.classifiedsforfree.com/...
Text Link Exchange http://www.txtswap.com/
Recycler.com http://www.recycler.com/
Yahoo Classifieds http://classifieds.yahoo.com/
US Free Ads http://www.usfreeads.com/

Admin

SWINGNDANCE 05.10.2006. 10:31

How can I market my new online website with limited resources? I'm starting an online social networking website business, but I have very limited resources. How can I market or advertise my site to as many people as possible with very little or no money? How did other companies such as myspace, friendster or facebook do it?

SWINGNDANCE

Admin 05.10.2006. 10:31

With a social networking site, you need to employ all viral marketing tactics -- so a user recommends your site to a friend who in turns recommend your site to their friends and so on and so forth. Read Seth Godin's Unleashing Your Idea Virus http://www.amazon.com/gp/explorer/0786887176/2/ref=pd_lpo_ase/102-9670089-5270519?

Getting traffic is a combination of a lot of things. The key to success is to create great content that visitors want to use, search engines will love and other websites will naturally link to. Of course, it's easier said than done.

"If you build it, they will come" is not necessarily true on the Web. Putting a website up is one thing, but getting visitors to come to your site is another. The process becomes even more difficult if you have limited resources to market your business.

You can use pay per click advertising in the search engines to reach audiences looking for your products. You can use Google Adwords http://www.google.com/adwords or Yahoo http://searchmarketing.yahoo.com

Here are some shoestring marketing ideas that can help you get the visitors you need at the least cost possible:

1. Create the best content you can with the best products you can possibly offer. Your content is your best advertisement - if visitors love your content, then they will go back and spread the word to others.

2. Make it easy for users to recommend your site. Viral marketing is very important -- and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more - that's additional traffic that you get for FREE!

Recommend Site Scripts (various) http://php.resourceindex.com/Complete_Scripts/Website_Promotion/Recommend_Site/
Big Nose Bird Recommend this Site http://bignosebird.com/carchive/birdcast.shtml
CGI Resource Index http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Website_Promotion/Recommend_Site/
Hostscripts http://www.hotscripts.com/PHP/Scripts_and_Programs/Site_Recommendation/index.html

3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.

If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com's "Successful Site in 12 Months with Google Alone: 26 steps to 15k a day." http://www.webmasterworld.com/forum3/2010.htm

Other resources that can help you get top ranking in the search engines are:

Google Press Releases http://googlepress.blogspot.com/
Matt Cutts Blog http://www.mattcutts.com/blog/ (Matt is a Google software engineer)
Digitalpoint Yahoo Forums http://forums.digitalpoint.com/forumdisplay.php?f=6
SearchEngineWatch's MSN Forums http://forums.searchenginewatch.com/forumdisplay.php?f=8

As for tools to help you get top rankings in the search engine, here are some of the best in the field today

Total Optimizer Pro http://www.totaloptimizer.com/
Keyword density tool http://googlerankings.com/ultimate_seo_tool.php
Google Sitemaps (to help Google index your pages faster) https://www.google.com/webmasters/sitemaps/siteoverview?hl=en
SEO Book - lots of free great SEO tools http://tools.seobook.com/

4. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News.

http://www.prleap.com/sign_up.html
http://i-newswire.com/
http://www.24-7pressrelease.com/
http://www.pressbox.co.uk/cgi-bin/links/add.cgi
http://www.pr.com/press-releases
http://www.prfree.com/
http://www.clickpress.com/releases/index.shtml
http://www.theopenpress.com/
http://www.przoom.com/
http://www.prweb.com
http://www.newswiretoday.com/
http://www.free-press-release.com/

5. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; establishes you as an authority in your field, and allows you to get backlinks for your website. If 50 websites publish your article and it contains a link back to your website, then you easily get 50 links from a single article. The more links you have, the greater your chances for increasing your search engine rankings.

Here is a comprehensive list of where to submit your articles http://answers.yahoo.com/question/;_ylt=AhzreGmnCUicOoyedqypscUjzKIX?qid=1006022407481

6. Post a link to your site for free where it is allowed (always read the Terms of Use). Examples are:

Craigslist http://www.craigslist.com
Google Base http://base.google.com
Classifieds for Free http://www.classifiedsforfree.com/...
Text Link Exchange http://www.txtswap.com/
Recycler.com http://www.recycler.com/
Yahoo Classifieds http://classifieds.yahoo.com/
US Free Ads http://www.usfreeads.com/

Admin

JACQUELINE T 09.09.2007. 20:54

What is a great and legal way to advertise my website link? I have a website or beauty products and need to build up my customers. Does anyone have any idea?

JACQUELINE T

Admin 09.09.2007. 20:54

You need to focus on two important things:

- get TARGETED traffic to your site - not just any visitors, but visitors who are likely to be interested in your products (so avoid those 100,000-hits-for-$29.99 types of schemes)
- CONVERT those visitors into buyers - given that you worked so hard to get those visitors, make sure that they buy

You can use pay per click advertising in the search engines to reach audiences looking for your products. You can use Google Adwords http://www.google.com/adwords or Yahoo http://searchmarketing.yahoo.com

Here are some shoestring marketing ideas that can help you get the visitors you need at the least cost possible:

1. Create the best content you can with the best products you can possibly offer. Your content is your best advertisement - if visitors love your content, then they will go back and spread the word to others.

2. Make it easy for users to recommend your site. Viral marketing is very important -- and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more - that's additional traffic that you get for FREE!

Recommend Site Scripts (various) http://php.resourceindex.com/Complete_Scripts/Website_Promotion/Recommend_Site/
Big Nose Bird Recommend this Site http://bignosebird.com/carchive/birdcast.shtml
CGI Resource Index http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Website_Promotion/Recommend_Site/
Hostscripts http://www.hotscripts.com/PHP/Scripts_and_Programs/Site_Recommendation/index.html

3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.

If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com's "Successful Site in 12 Months with Google Alone: 26 steps to 15k a day." http://www.webmasterworld.com/forum3/2010.htm


4. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News.

http://www.prleap.com/sign_up.html
http://i-newswire.com/
http://www.24-7pressrelease.com/
http://www.pressbox.co.uk/cgi-bin/links/add.cgi
http://www.pr.com/press-releases
http://www.prfree.com/
http://www.clickpress.com/releases/index.shtml
http://www.theopenpress.com/
http://www.przoom.com/
http://www.prweb.com
http://www.newswiretoday.com/
http://www.free-press-release.com/

5. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; establishes you as an authority in your field, and allows you to get backlinks for your website. If 50 websites publish your article and it contains a link back to your website, then you easily get 50 links from a single article. The more links you have, the greater your chances for increasing your search engine rankings.

Here is a comprehensive list of where to submit your articles http://answers.yahoo.com/question/;_ylt=AhzreGmnCUicOoyedqypscUjzKIX?qid=1006022407481

6. Improve your conversion. Getting visitors is one thing; getting them to buy your products is a whole different story. Read the article " How To Sell More on the Web: 30 Tips To Increase Conversion Rates For An Ecommerce Site " http://www.powerhomebiz.com/092006/ecommerce.htm for tips on how to improve your conversion rates.

7. Post a link to your site for free where it is allowed (always read the Terms of Use). Examples are:

Craigslist http://www.craigslist.com
Google Base http://base.google.com
Classifieds for Free http://www.classifiedsforfree.com/...
Text Link Exchange http://www.txtswap.com/
Recycler.com http://www.recycler.com/
Yahoo Classifieds http://classifieds.yahoo.com/
US Free Ads http://www.usfreeads.com/

Admin

Ben 02.09.2011. 21:30

How to encourage traffic to a new forum website? Hi,

I have just made a forum website and registered it to google, yahoo and bing. I have also signed up for google free tools like adwords, webmaster and google analytics. I just want to know how I can get traffic to my website cause at the minute there is non.

All advice will be appreciated, thanks
Is it possible to be done free?

Ben

Admin 02.09.2011. 21:30

First thing you need to do is to populate your forum with posts. Make them as authentic as possible and relevant to your topic. No one wants to go to a ghost-town like forum. They need to see activity before they jump in

Here are some shoestring marketing ideas that can help you get the visitors you need at the least cost possible:

1. Create the best content you can with the best products you can possibly offer. Your content is your best advertisement - if visitors love your content, then they will go back and spread the word to others.

2. Use social media. Twitter, Facebook, Stumbleupon, LinkedIn, Reddit, Digg and others can be a big source of traffic for your business. Make it easy for users to recommend your site. Viral marketing is very important -- and easy to tap on the Web. But give your users the tools.

AddThis http://www.addthis.com

3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.

Google's Search Engine Optimization Starter Guide (PDF format) http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en/us/webmasters/docs/search-engine-optimization-starter-guide.pdf
Brett Tabke of WebmasterWorld.com's "Successful Site in 12 Months with Google Alone: 26 steps to 15k a day." http://www.webmasterworld.com/forum3/2010.htm

4. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News.

http://www.przoom.com/
http://www.prweb.com

5. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; establishes you as an authority in your field, and allows you to get backlinks for your website. If 50 websites publish your article and it contains a link back to your website, then you easily get 50 links from a single article. The more links you have, the greater your chances for increasing your search engine rankings.

Here is a comprehensive list of where to submit your articles http://answers.yahoo.com/question/index?qid=1006022407481

6. Improve your conversion. Getting visitors is one thing; getting them to buy your products is a whole different story. Read the article " How To Sell More on the Web: 30 Tips To Increase Conversion Rates For An Ecommerce Site " http://www.powerhomebiz.com/092006/ecommerce.htm for tips on how to improve your conversion rates.

7. Post a link to your site for free where it is allowed (always read the Terms of Use). Examples are:

Craigslist http://www.craigslist.com
Google Base http://base.google.com

Admin

risktaker60 19.04.2006. 18:03

Who is the most economical way to advertise my new website? I am kicking off a new website and wanted to find the best on-line resource for telling the world about my website. I am also on a limited budget.

risktaker60

Admin 19.04.2006. 18:03

"If you build it, they will come" is not necessarily true on the Web. Putting a website up is one thing, but getting visitors to come to your site is another. The process becomes even more difficult if you have limited resources to market your business.

Here are some shoestring marketing ideas that can help you get the visitors you need at the least cost possible:

1. Create the best content you can with the best products you can possibly offer. Your content is your best advertisement - if visitors love your content, then they will go back and spread the word to others.

2. Make it easy for users to recommend your site. Viral marketing is very important -- and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more - that's additional traffic that you get for FREE!

3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.

If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com's "Successful Site in 12 Months with Google Alone: 26 steps to 15k a day." http://www.webmasterworld.com/forum3/2010.htm

4. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News. My website (see my profile) accepts free press release submission (no strings attached!)

5. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; establishes you as an authority in your field, and allows you to get backlinks for your website. If 50 websites publish your article and it contains a link back to your website, then you easily get 50 links from a single article. The more links you have, the greater your chances for increasing your search engine rankings.

6. If you are selling something, work on improving your conversion rate. Getting visitors is one thing; getting them to buy your products is a whole different story. Read the article "10 Ways to Convert Visitors to Buyers" http://www.powerhomebiz.com/072005/conversion.htm for tips on how to improve your conversion rates.

Admin

risktaker60 19.04.2006. 17:54

Who is the most economical way to advertise my new website? I am kicking off a new website and wanted to find the best on-line resource for telling the world about my website. I am also on a limited budget.

risktaker60

Admin 19.04.2006. 17:54

"If you build it, they will come" is not necessarily true on the Web. Putting a website up is one thing, but getting visitors to come to your site is another. The process becomes even more difficult if you have limited resources to market your business.

One of the most important element in online marketing is getting links. You need to know how to get as many links to your site as possible - and possibly targeting those sites that could bring in links. Even search engines such as Google focuses on the quality of links your site gets.

Here are some shoestring marketing ideas that can help you get the visitors you need at the least cost possible:

1. Create the best content you can with the best products you can possibly offer. Your content is your best advertisement - if visitors love your content, then they will go back and spread the word to others.

2. Make it easy for users to recommend your site. Viral marketing is very important -- and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more - that's additional traffic that you get for FREE!

3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.

If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com's "Successful Site in 12 Months with Google Alone: 26 steps to 15k a day." http://www.webmasterworld.com/forum3/2010.htm

4. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News. My website (see my profile) accepts free press release submission (no strings attached!)

5. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; establishes you as an authority in your field, and allows you to get backlinks for your website. If 50 websites publish your article and it contains a link back to your website, then you easily get 50 links from a single article. The more links you have, the greater your chances for increasing your search engine rankings. You can find the list of article directories in a question I previously answered http://answers.yahoo.com/question/;_ylt=Ag4ZD.gwre0wDHJogOUynAQjzKIX?qid=1006022407481

6. Improve your conversion. Getting visitors is one thing; getting them to buy your products is a whole different story. Read the article "10 Ways to Convert Visitors to Buyers" http://www.powerhomebiz.com/072005/conversion.htm for tips on how to improve your conversion rates.

Admin

the man 09.09.2011. 06:15

What are some effective methods of increasing traffic to your website? I just created a website. I am just wondering what are some really effective ways to increase traffic to it?

the man

Admin 09.09.2011. 06:15

Getting traffic is a combination of a lot of things. The key to success is to create great content that visitors want to use, search engines will love and other websites will naturally link to.

Of course, it's easier said than done.

You can use pay per click advertising in the search engines to reach audiences looking for your products. You can use Google Adwords http://www.google.com/adwords

Here are some shoestring marketing ideas that can help you get the visitors you need at the least cost possible:

1. Create the best content you can with the best products you can possibly offer. Your content is your best advertisement - if visitors love your content, then they will go back and spread the word to others.

2. Use social media. Twitter, Facebook, Stumbleupon, LinkedIn, Reddit, Digg and others can be a big source of traffic for your business. Make it easy for users to recommend your site. Viral marketing is very important -- and easy to tap on the Web. But give your users the tools.

AddThis http://www.addthis.com

3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.

Google's Search Engine Optimization Starter Guide (PDF format) http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en/us/webmasters/docs/search-engine-optimization-starter-guide.pdf
Brett Tabke of WebmasterWorld.com's "Successful Site in 12 Months with Google Alone: 26 steps to 15k a day." http://www.webmasterworld.com/forum3/2010.htm

4. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News.

http://www.przoom.com/
http://www.prweb.com

5. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; establishes you as an authority in your field, and allows you to get backlinks for your website. If 50 websites publish your article and it contains a link back to your website, then you easily get 50 links from a single article. The more links you have, the greater your chances for increasing your search engine rankings.

Here is a comprehensive list of where to submit your articles http://answers.yahoo.com/question/index?qid=1006022407481

6. Improve your conversion. Getting visitors is one thing; getting them to buy your products is a whole different story. Read the article " How To Sell More on the Web: 30 Tips To Increase Conversion Rates For An Ecommerce Site " http://www.powerhomebiz.com/092006/ecommerce.htm for tips on how to improve your conversion rates.

7. Post a link to your site for free where it is allowed (always read the Terms of Use). Examples are:

Craigslist http://www.craigslist.com
Google Base http://base.google.com

Admin

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