Same Old, Same Old PR Still Tops

Comments (20)


Same Old, Same Old PR Still Tops

By: Robert A. Kelly

Like human nature over time, the power of good public relations remains the same.

Whether you are a manager working for a business, a non-profit or an association, at some point, you will want, or need to create outside stakeholder behavior change - the kind that leads directly to achieving your managerial objectives.

Fortunately, you can get that job done by doing something positive about the behaviors of those external audiences that MOST affect your organization. And do so by persuading those important outside folks to your way of thinking, and moving them to take actions that help your department, division or subsidiary succeed.

Fact is, your public relations push must involve more than special events, brochures and news releases if you really want to get your money's worth.

The fundamental premise of public relations says as much when it highlights the reality that people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.

That premise, that blueprint, really promises results. From new proposals for strategic alliances and joint ventures; rebounds in showroom visits, membership applications on the rise; community service and sponsorship opportunities, to capital givers or specifying sources looking your way; enhanced activist group relations, and expanded feedback channels; not to mention new thoughtleader and special event contacts.

Even, conceivably, results like stronger relationships with the educational, labor, financial and healthcare communities; prospects starting to work with you; customers making repeat purchases, and improved relations with government agencies and legislative bodies.

That's a lot of results from even a high-impact blueprint.

It almost goes without saying that your PR crew - agency or staff - must be committed to you as the senior project manager, to the PR blueprint and its implementation, starting with target audience perception monitoring.

Be wary of PR people who describe themselves as "totally on board the program." That doesn't mean they've bought into the whole effort. Convince yourself that your team members honestly believe why it's SO important to know how your most important outside audiences perceive your operations, products or services. Assure yourself that they buy the reality that perceptions almost always lead to behaviors that can help or hurt your unit.

Then, take time to go over the PR blueprint in detail with your PR team, especially the plan for monitoring and gathering perceptions by questioning members of your most important outside audiences. Questions like these: how much do you know about our organization? How much do you know about our services or products and employees? Have you had prior contact with us and were you pleased with the interchange? Have you experienced problems with our people or procedures?

It would be ideal, of course, to use professional survey counsel to handle the perception monitoring phases of your program, if the budget is available. But keep in mind that your PR people are also in the perception and behavior business and can pursue the same objective: identify untruths, false assumptions, unfounded rumors, inaccuracies, misconceptions and any other negative perception that might translate into hurtful behaviors.

At this juncture, you require a public relations goal to aim for as you address the bumps that showed up during your key audience perception monitoring. And that goal could be to straighten out that dangerous misconception, or correct that gross inaccuracy, or stop that potentially fatal rumor cold.

But don't try it without a strategy to show you how to get there. There are only three strategic options available to you when it comes to handling a perception or opinion challenge. Change existing perception, create perception where there may be none, or reinforce it. The wrong strategy pick will taste like hollandaise sauce on your cornflakes, so be certain the new strategy fits well with your new public relations goal. You certainly don't want to select "change" when the facts dictate a "reinforce" strategy.

The truth is that persuading an audience to your way of thinking is plain, hard work. Which is why your PR team must create just the right, corrective language. Words that are not only compelling, persuasive and believable, but clear and factual. Only in this way will you be able to correct a perception by shifting opinion towards your point of view, leading to the behaviors you are want.

Get the input of your communications specialists as they review your message for impact and persuasiveness. Then, sharpen it one more time, and select the communications tactics most likely to carry your words to the attention of your target audience. You can pick from dozens that are available. From speeches, facility tours, emails and brochures to consumer briefings, media interviews, newsletters, personal meetings and many others. But be sure that the tactics you pick are known to reach folks just like your audience members.

Remember the old saw about the credibility of a message depending on its delivery method. You might consider unveiling it in presentations before smaller gatherings rather than using higher-profile tactics such as news releases. When the moment for doing a progress report arrives, it will sound the alert for you and your PR team to get back out in the field and start work on a second perception monitoring session with members of your external audience. You'll want to use many of the same questions used in the first benchmark session. Only this time, you'll be watching very carefully for signs that the bad news perception is being altered in your direction.

And for those among us who are just plain impatient, you can always move things along at a faster clip with more communications tactics and increased frequencies.

The reason the same old, same old PR is still tops is that it continues to focus sharply on those key external audiences that most affect your organization, and you as a manager. And it does something positive about them by persuading those key folks to your way of thinking, and moving them to take actions that help you achieve your managerial objectives.

end

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at mailto:bobkelly@TNI.net. Word count is 1155 including guidelines and resource box.

Robert A. Kelly Copyright 2004.)

About The Author

Bob Kelly counsels, writes and speaks to business, non-profit and association managers about using the fundamental premise of public relations to achieve their operating objectives. He has been DPR, Pepsi-Cola Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR, Newport News Shipbuilding & Drydock Co.; director of communi- cations, U.S. Department of the Interior, and deputy assistant press secretary, The White House. He holds a bachelor of science degree from Columbia University, major in public relations.

mailto:bobkelly@TNI.net

Visit: http://www.prcommentary.com

Comments

thegrons 13.01.2012. 22:34

How do I move a domain to a new site and keep page rank? I have a guy that has an old site that cannot be optimized (this is a real antique) but his page rank is 3 for the home page and 2 for the internal pages. I am building him a Wordpress site and wondered if I can find some way to keep the PR with the new site? Redirects won't work since this is a new platform and we have no access to the old server...and notifying Google Webmaster won't help either since it is a domain move.

thegrons

Admin 13.01.2012. 22:34

Even if you exactly reproduced the old content and URLs there would probably be some, hopefully short term, disruption of search ranking due to the change in html code the spiders will encounter in the blog.

Since Google only updates page rank about 5 times a year now, you would be better off recording the current search result ranking for the important target keywords so you can monitor ranking changes later, once you identify keywords the site ranks for within the top 100 you can use one of the free rank tracking tools to monitor the changes after the site revision.

Try either the free rankchecker for firefox http://tools.seobook.com/firefox/rank-checker/ or the rankcheker in the free evaluation version of SEO Powersuit http://www.link-assistant.com/rank-tracker/ to generate a search ranking report for the list of keywords, the latter has some other analysis functions.


I believe a redirects would only apply of you were changing domains, not when recreating the same site on a new host, although you may have to code redirects in the .htaccess file to preserve incoming link value.

Generally recreating the old site structure as much as possible should minimize the disruption, in particular pages that have incoming links (you can identify with the Open Site Explorer) should be recreated if possible with the identical URL, setting a custom Wordpess permalink can help get more SEO friendly and more similar to the original URLs, this custom permalink: /%postname%/ gives you about the simplest possible URL. If you can't exactly recreate the URLs, a 301 redirect is supposed to preserve the ranking benefit of an incoming link.

Admin

Anthony 12.06.2013. 00:35

do i need to know anything important before bike riding on bike lanes in chicago? Its finally summer, and for once i plan on using the old bike in my garage to go places. Are there any rules or things i should know before I hit the streets?

Anthony

Admin 12.06.2013. 00:35

Designated bike lanes are a joke! Separate but equal? My @ss! All a bike lane does is put you in the "no zone". "No officer, I didn't see the guy on the bike." Or if they do see you - the ignore zone. Ignore 'em, they got their own lane.

The most common occurrence in a bike lane is the old "right hook". Cars will pass on your left & make an IMMEDIATE right turn DEAD in front of you. As you approach a 3 way or 4 way intersection in a bike lane, scan around for cars possibly looking to turn. That's why a helmet mirror is important.
http://www.amazon.com/Safe-Zone-Bicycle-Helmet-Mirror/dp/B003LVHZ4O/ref=cm_cr_pr_product_top/189-4719599-8876809

And what happens if you need to make a left turn? Now you are forced to cross out of the bike lane and cross one (or more) traffic lanes to get into the proper lane.

Rules? You follow the SAME rules & regulations as motorized traffic. Plus there is a separate set of laws for cyclists. http://www.cyberdriveillinois.com/publications/pdf_publications/dsd_a143.pdf See the illustration on page 7? Forget it!!! That shows a line of bicyclists riding way TOO close to the curb! NEVER ride next to the curb. A) Puts your tires in a vulnerable spot to pick up road debris causing flats. B) Motorists don't SEE you. ALWAYS ride away from the curb 5 feet or so. ALWAYS go around parked cars leaving 5 to 6 feet of space - out of the "door zone".

To my knowledge, there is no law stating you MUST use the bike lane. If cars are parked to close, crossing the white line - or a delivery truck is blocking the bike lane - scan with that mirror - LOOK - signal & get out of the damn bike lane.

I repeat...designated bike lanes are a joke! Most are designed by engineers & city planners who never ride a bicycle.

Admin

Rocker_Arj 26.10.2007. 16:46

What makes a PR3 web site come on top for competitive keywords? My web site has a PR of 5, still I'm not being able to get top postions.. I think I have pretty revelant links, but others with lesser PR, lesser no of links are surpassing me. What could be the reason? Internal optimisation? like keyword density, meta tags, internal linking etc? or even more relevant links?

Rocker_Arj

Admin 26.10.2007. 16:46

First of all, throw pagerank out the window, pagerank is irrelevant.

It could be a handful of things, but definitely not meta tags.

I'll give you 5 guesses at why you're being outranked...

1. Domain age. Your competitors domain is older and more trusted.

2. Anchor text. Your competitor's links have better anchor text.

3. Authority of domains linking to your competitor. Like you said. Do a Yahoo Directory/DMoz cross check.

4. # of unique and quality pages in google's index. I've found that trusted/aged websites with lots of pages in the index are very hard to pass in the search results.

5. Keywords in domain and onsite optimization. Are you using the best onsite optimization techniques like css image replacement? Do you have unique title tags for every page?
Here's a great new video from Aaron Wall on Onsite spamming..err..Optimization...
http://www.youtube.com/watch?v=joqvwo3WkEQ

5b. Domain age again. Is your domain still new? It may take 6 months or more, but once your domain gains trust with google you may see your website leapfrog all your competitors overnight.


While you wait for trustrank to kick in. Use tools like

Link Hub
http://www.linkhounds.com/hub-finder/hubfinder.php

SEO for Firefox
http://tools.seobook.com/firefox/seo-for-firefox.html

to go out and get all the same links your competitors have. Usually if they got em, you can get em.

Good luck!

Admin

RED1993 15.10.2010. 19:37

How to persuade my father to buy me a PS3? Been playing my old PS2 for 6years, and I want to play GTA IV coz I'm an avid fan of GTA series.

So how or what can I do to persuade my father to buy me a PS3? Thanks.

RED1993

Admin 15.10.2010. 19:37

Tell him the thing that the PS2 dont have. It would save you more because its free online and you can watch blu-ray. Here are some details that might help to know more about the console. I hope this helps. Lastly, Be a good boy.

Best Selling PS3 Console Set:
http://www.amazon.com/PlayStation-3-160-GB/dp/B003VUO6H4/ref=sr_1_2?s=videogames&ie=UTF8&qid=1285325717&sr=1-2&tag=bilo-20

You can check the game here:
http://www.amazon.com/Grand-Theft-Auto-IV-Playstation-3/dp/B000HKP88C/ref=sr_1_1?s=videogames&ie=UTF8&qid=1287180204&sr=1-1&tag=bilo-20

Check the 320gb Move Bundle
http://www.amazon.com/PlayStation-320GB-System-Move-Bundle-3/dp/B002I0K956/ref=sr_1_4?s=videogames&ie=UTF8&qid=1286098866&sr=1-4&tag=bilo-20

Features and Design
?Great value for your buck
?Reliable hardware
?New eject and power buttons.
?It comes with a variety of different hard drive sizes (120GB, 160GB, 320GB)
?Blu-ray player.
?Built-in Wi-Fi connectivity.
?Two USB ports for accessories.
?1080p HDMI output.
?Supports Dolby TrueHD and DTS-HD Master Audio for output to compatible receivers.
?It uses at least 10 percent less electricity at peak consumption.
?Free Online Play ? No need to pay premium to play online

Top 5 MUST have games right now in PS3
?NBA 2k11
?Fifa Soccer 11
?Castlevania: Lords of Shadow
?Heavy Rain
?Dead Rising 2

PlayStation 3 is not only a video game console, but also designed to be a digital entertainment device or home-entertainment computer. It features in its special CPU called the Cell Processor, which can be updated for different performance needs! Besides, it incoporates marvelous memory capabilities which enable you to play games and watch movies at the same time. With PS3, you may enjoy a luxurious visual-dinner for its support of high-definition. Another benefit is that does not require to pay "double fees" to play online games and download videos.

What else can the PS3 do? Can Upgrade your hard drive and Import games from other countries.

Here is a very good comment from an actual player of PS3:
http://www.amazon.com/review/R2RRROXYUWTDWN/ref=cm_cr_pr_perm?ie=UTF8&ASIN=B003VUO6H4&nodeID=&linkCode=&tag=bilo-20

http://www.amazon.com/review/R294FM4VLPZPKU/ref=cm_cr_pr_perm?ie=UTF8&ASIN=B002I0K956&nodeID=&linkCode=&tag=bilo-20

Latest bestselling game list of PS3:
http://www.amazon.com/gp/search/ref=sr_nr_p_72_0?rh=n%3A468642%2Cn%3A!11846801%2Cn%3A14210751%2Ck%3Aps3+games%2Cn%3A14210861%2Cp_72%3A1248885011&bbn=14210861&sort=salesrank&keywords=ps3+games&ie=UTF8&qid=1286859386&rnid=1248883011&tag=bilo-20

Admin

Alex 29.04.2013. 23:57

How do i hook up a surround sound system to my Emerson TV? I bought a new 39" Emerson flat screen TV about a month ago and i found an old surround sound system that i wanted to hook up to it. I have all the chords i need for it to work, so that shouldn't be a problem, and i know it works because i had it hooked up to my previous KLH TV and it worked fine. With that said, i'm trying to figure out how to hook it up to this new TV, but i don't know how the whole input/output thing works. My old TV had the three classic colors of red, for right audio, white, for left audio, and yellow, for video. This new TV, however, has 2 rows of new colors. The top row reads "Digital Audio Out" and includes one orange, which reads "Coaxial", one white with and "L" underneath it, which i'm guessing means left, and one red, which reads "R" and i assume means right. The second row has one green that reads "Y/Video", one blue, which reads "Pb", and one red, which reads "Pr". both of the reds are in the same column, and there is a line pointing to both reds and it leads to lettering that reads "component in". I also have my PS3 connected to my TV by an HDMI chord, if that makes a difference. i do not have an HDMI outlet on my surround sound system. I'm really sorry about this long *** description, but i wanted to be as specific as possible, because i really want this surround sound system hooked up, and the last time i asked yahoo, someone told me to be more specific. Someone please help me out. i am getting really frustrated and i really want this thing hooked up. Thanks!

Alex

Admin 29.04.2013. 23:57

Connect an RCA cable from the orange plug to the receiver digital audio in port. That can give you 5.1 surround sound. I have used those yellow RCA video cables in the past for that.

I am assuming that your receiver can receive digital audio in.

Admin

Alex 29.04.2013. 23:28

How do i hook up a surround sound system to an Emerson TV? I bought a new 39" Emerson flat screen TV about a month ago and i found an old surround sound system that i wanted to hook up to it. I have all the chords i need for it to work, so that shouldn't be a problem, and i know it works because i had it hooked up to my previous KLH TV and it worked fine. With that said, i'm trying to figure out how to hook it up to this new TV, but i don't know how the whole input/output thing works. My old TV had the three classic colors of red, for right audio, white, for left audio, and yellow, for video. This new TV, however, has 2 rows of new colors. The top row reads "Digital Audio Out" and includes one orange, which reads "Coaxial", one white with and "L" underneath it, which i'm guessing means left, and one red, which reads "R" and i assume means right. The second row has one green that reads "Y/Video", one blue, which reads "Pb", and one red, which reads "Pr". both of the reds are in the same column, and there is a line pointing to both reds and it leads to lettering that reads "component in". I also have my PS3 connected to my TV by an HDMI chord, if that makes a difference. i do not have an HDMI outlet on my surround sound system. I'm really sorry about this long ass description, but i wanted to be as specific as possible, because i really want this surround sound system hooked up, and the last time i asked yahoo, someone told me to be more specific. Someone please help me out. i am getting really frustrated and i really want this thing hooked up. Thanks!

Alex

Admin 29.04.2013. 23:28

Ok, let us set aside the old tv.
1 Your new tv has all the the needed connections.
2 You haven't describe much about the old surround system.
3 Does your old surround system have digital audio imput connections (like the one in your TV (coax the orange rca or the covered optical or toslink out.
4. If both does have these connectors, then your in luck and surround sound will take care of either connection (need to configure your TV for the audio output). You don't need to worry sound via HDMI. Just connect the HDMI directly to the TV.

Admin

sam 06.07.2009. 03:58

What are some of the top German Shepherd breeders in America? I'm looking to purchase a top of the line large companion German Shepherd. Imports and or American bred German Shepherds. Price is not an issue, I would prefer a dog on the large size preferably. If you could list some of the best websites I would really appreciate it, thanks.

sam

Admin 06.07.2009. 03:58

The answer to your question is "human beings".

But if you meant "WHO are the top breeders?" you need to redefine your question.
For starters, it looks as though you don't know what a GSD is - the clue is your "large" and your "a dog on the large size preferably".
From which I deduce that you are a Yank, or possibly a Canuck.

Although the Kennel Clubs in Britain, Canada, NZ and the USofA have each independently invented their own rebel so-called "Standard" (as if there can be 6 or more DIFFERENT blueprints for the same house or car or breed!), there is only one International Standard of the GSD; click http://www.fci.be/uploaded_files/166A1991_en.doc
It was approved by the up-to-77 nations represented at the 1991 WUSV conference(WUSV = World Union of GSD Clubs) and defines an ideal GSD, one that would be classified into BS.Cl.1 (KKl.I in German). A 1cm tolerance is allowed for BS.Cl.2 (KKl.II) GSDs. So the ABSOLUTE MAXIMUM size for a GSD bit.ch is 61cm = 24 inches, and the ABSOLUTE MAXIMUM size for a GSD dog is 66cm = 26 inches.
Anything bigger than that is a fail, unworthy to be a GSD.

No herding dog that remains nimble enough to outmanouevre a hungry ram can be "large". The true GSDs and the almost-identical Belgian Shepherd Dogs - especially the Malinois variety - are the largest of the herding breeds. Dogs bigger than them have guarding as their prime role, which means a very different build and attitude than found in GSDs and BSDs.

But the over-tall over-deep over-angulated-behind deviations are popular with old-fashioned Brits and the unaware Yanks & Canucks.

Clicking http://www.leabashiba.com/fashion.vs.GSD.htm will show you some genuine GSDs plus some of the deviations that we sneeringly refer to as AlsatiOns or German Crouchers or NAmerican Ski-Slope Dogs or Prick-Eared Bassets or Titanic Tail-Tuckers, depending on which exaggerations are present.

If you want a genuine GSD you will need to find breeders who use ONLY stock that has a Breed Survey Classification. For Yanks, look to the USCA or the WDA. For Canucks, look to the GSSCC.

If you want a NAmerican Ski-Slope Dog, look up the breeders listed in the web-site of the GSD Club of America. Check out whether whatever printed-&-signed Guarantee they offer with each pup is actually worth having, or is just a set of restrictions to keep you from ever claiming on it. No Guarantee = NO SALE!

If you want a Titanic Tail-Tucker, look for ads about so-called "King Shepherds" and "Shiloh Shepherds". But realise that size is not the ONLY part of the GSD Standard that those breeders ignore, and also realise that some of them have GREAT PR (=spin aka lies) in their web-site, but their mutts don't live up to the hype.

Two other points that might help you see reason about size:
? Life span tends to decrease with size - I have a minimum size 14 year old who looks as though she will make it to 15.
? Weight increases faster than height does. I find it difficult to lift & carry a top-sized male GSD to get him to/from the vet when he is sick and can't walk in/out by himself. Some of those monster-sized "GSD"s weigh over 100 lbs...

[reputable breeders breed crap]:
Thanks for the personal insult!

It has obviously never occurred to you that only the healthiest of cross-breds actually survive to be 1 year old, let alone get to see vets - 2 facts that drastically skew the statistics based on veterinary records. I can't be bothered checking out that multiplicity of references, but I imagine that my comment will apply to all of them that attempt to compare healthiness & longevity of mutts vs what reputable breeders produce. And the names of those 3 web-sites attract me not at all!
Les P, owner of GSD_Friendly: http://pets.groups.yahoo.com/group/GSD_Friendly
"In GSDs" as of 1967

Admin

Aaron 13.06.2011. 13:44

Why are all the girls in rap music videos are curvy? So there's this one thing I spotted: I've never seen a skinny girl in a rap music video. I have the same body with those girls (I'm skinnier than most of them, uhm I have a skinny waist flat stomach kind of broader hips and my legs are ok) and I'm pretty insecure about my looks. Is this what's considered sexy? Is that why there's no 'skinny model type' dancing in a rap music video?

Aaron

Admin 13.06.2011. 13:44

Because most men don't like skinny model types. Skinny model types are used to sell clothing - not sex. They are walking clothes hangers and are meant to have no hips and a small bust to show off the clothing they are wearing. I've never heard any man say he finds Sasha Pivorarova or Freja Beha's body sexy and they are the top 2 runway models. And how many straight male fashion designers are there? It's not straight men who are picking these super skinny models - it's other women and mainly gay men who are designers, stylists, fashion show producers, PR agents, fashion editors, etc.

Most straight men love curves - boobs and booty with a small waist. Someone with a round booty looks a lot sexier dancing than a skinny model with the body of a 13 year old boy

Not to mention that the girls in videos are almost all dancers, not models. Most of them are members of dance companies which is where they get contacted about music video shoots. If you are a hip hop, street, jazz, etc dancer you are not going to be stick thin - you are going to have good muscle tone

Admin

ViewerOfficial 01.03.2013. 18:33

What are the best ways to advertise my technology site? Currently I run a Technology site but I would like more traffic. What are the best ways of advertising it?
I already have Twitter, Facebook, Blogger and Youtube but none seem to be doing what I expect.
What can I do to boost ratings?

ViewerOfficial

Admin 01.03.2013. 18:33

Here are a few things you can do to get more traffic to your website for free or cheap:

Traffic Banner Exchange. You have a banner, they have a banner. You have a tech site, they have a tech site. Create a home page rotator where you can advertise their banner (you can do more than one) or create a page on your website for "sponsors" or the like and place their banner their. People will see it and click their banner and visit their website, as well as see your banner on their site and click it to get to your website. This is a very old technique. And yet? Still works very easily. This should be free and no money should exchange hands.

Buy advertising on a relevant website: Try sites like BuySellAds, where you can purchase Ad Space on a website relevant to yours. I have done this many times and have gotten many visits and return visits from people that saw the advertising space on another website.

Article Marketing: This is and will always be a good way to get visitors and more importantly - backlinks. Write an article with good quality, include a title, body, keywords, html resource code, etc and send it a few top PR as well as low PR websites that allow articles like EzineArticles.com or ArticleAlley.com - just make sure the PR is both high and low for Google reasons!

Create a YouTube account and create some videos: How to videos are especially good as well as review videos. You can include a link in your description to your website, as well as IN the actual video. Something like "To find out about more cool ideas like this one check out...." (your website).

Blogging: Please please please make sure you are blogging on your website! Not only is this a good way to get search engines to visit your website and index it and help with rankings, but it also keeps your visitors coming back for more and more. Would you revisit a website with the same old information or a cool website with new information every few days? I would rather visit an updated website any day!

There are a few to help you out. But, beyond doing website promotion, make sure you are doing SEM and SEO as well.

Admin

Johnny 14.12.2008. 01:13

How do I switch to the old version of yahoo 360 (not beta)? I just made a new account and I want to upload a picture and set it as my yahoo avatar but I can't because the new 360 is so confusing. How can I switch back to the old version. Detailed instructions please?

Johnny

Admin 14.12.2008. 01:13

There's no switching back. They are currently separate services.

When you start a Yahoo account, you get a Yahoo Profile (http://profiles.yahoo.com ) associated with that primary Yahoo ID. You can customize your profile so that people know something about you, but there are limits to what you can do with it (so far).

Yet you can choose to activate the Yahoo! 360 beta service on your account to have a more extensive profile. This profile also allows you to display an image on Y/A if you like. You can read more about Yahoo! 360 in this old press release: http://docs.yahoo.com/docs/pr/release1222.html . Similar to the updated Y!Profile, Y!360 is involved with social networking. You can use the service to connect with other 360 spaces and meet new people. It's also similar to MySpace and Facebook in that regard. 360 combines some Yahoo services (note: not very successfully) into one area.

If you want to activate 360, go to http://360.yahoo.com and click on the "Get Started" button to go through the process. Then, click on the teeny tiny "Yahoo 360 Home" link on the upper right of that page or the 360 main page to enter the space.

Make sure a JPEG formatted photo (with .jpg, .jpeg, .jpe extension) under 5MB is saved to your hard drive.

- Click your "My Page" link at the top
- Click "Edit Profile Photos" over the empty picture frame
- Click "Browse" and upload photo into an empty field. Then click one "use as primary" radio button on the right before saving (if you've uploaded more than one image).

You can't upload more than 4 profile pictures (this includes an avatar). Make sure that you are following the 360 Personal Photo guidelines here: http://help.yahoo.com/l/us/yahoo/360/guidelines/guidelines-06.html .

Then, come back to Yahoo! Answers.
- Make sure that it is the same Yahoo ID that you used for 360.
- Click the "My Profile" link to the upper right of this Yahoo! Answers page, then click "Edit My Info" in the top left box on the Answers profile page.
- Scroll down to the image section and check the option of showing the 360 picture. Click Preview and then the OK button. Then, WAIT.

NOTE: The image may not show up right away in Y/A, as it sometimes takes minutes, hours, days, or weeks for the system to catch up. So, in the meantime, you will be without any picture on Y/A (a gray unisex icon) or an old 360 image. Just go through the above process and let your picture stay that way until the system makes your 360 image appear. If you don't want to wait, then just use a Yahoo! Avatar (http://avatars.yahoo.com ) and forget about using the 360 image.

OTHER TIPS:
*** If the 360 space is recently activated, you may want to wait a few days before changing settings, as Y/A may not recognize that you have a 360 space right away.
*** You may want to enable all the communication options on your Y/A profile and/or enable the Simple URL option in your Yahoo! 360 "Basic Info" and "Blog" settings pages. Sometimes that helps make the Y!360 image appear in your Y/A profile for an unknown reason. You still may have to wait for anything to happen though.
*** Although, some people have found limited success in continually trying to re-select the 360 image option in their Y/A profile. I recommend waiting though, as to not inadvertently cause further delay.
*** Some people never see an image show up. You can always post a bug report (or piggyback on other's bug reports) on the issue at the Y/A forum: http://suggestions.yahoo.com/?prop=answers . This link between Y/A and Y!360 has been buggy for years.

Admin

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