The Most Important PR In America

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The Most Important PR In America

By: Robert A. Kelly

Just happens to be public relations activity that alters individual perceptions leading directly to changed behaviors. PR pulls that off by persuading a manager's key outside audiences with the greatest behavior impacts on the organization, to its way of thinking. Then it moves those external stakeholders to take actions that help the organization succeed.

I don't believe public relations can deliver much more than that.

Not surprisingly, PR runs best on its own fundamental premise that gets everyone working towards the same external audience behaviors. Insuring that your PR effort stays focused, the blueprint goes like this: People act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished.

Results can range from community leaders beginning to seek you out, welcome bounces in show room visits and specifying sources looking your way to prospects starting to do business with you, customers making repeat purchases, and even fresh proposals for strategic alliances and joint ventures.

If, as a manager, that scenario appeals to you, try this path.

First, who handles the work required to produce such results? Your own full-time public relations staff? Some people assigned by the corporate office to your unit? An outside PR agency team? No matter where they come from, they need to be committed to you, to the PR blueprint and to its implementation, starting with key audience perception monitoring.

It's useful to make certain the public relations people assigned to your unit really believe - deep down - why it's SO important to know how your most important outside audiences perceive your operations, products or services. Make sure they accept the reality that perceptions almost always lead to behaviors that can help or hurt your unit.

Working closely with the PR folks, start by nailing down who among your important outside audiences is behaving in ways that help or hinder the achievement of your objectives. Then, list them according to how severely their behaviors affect your organization.

Now, take steps to find out precisely HOW most members of that key outside audience perceive your organization. If you don't have the budget to pay for what could be costly professional survey counsel, you and your PR colleagues will have to monitor those perceptions yourself. Actually, they should be quite familiar with perception and behavior matters.

Best way to get that activity under way is to meet with members of that outside audience and ask questions like "Are you familiar with our services or products?" "Have you ever had contact with anyone from our organization? Was it a satisfactory experience?" Be sensitive to negative statements, especially evasive or hesitant replies. And watch carefully for false assumptions, untruths, misconceptions, inaccuracies and potentially damaging rumors. When you find such, they will need to be corrected, as they usually lead to negative behaviors.

Now, it's time to select the actual perception to be altered, which then becomes your public relations goal. Naturally, you want to correct any untruths, inaccuracies, misconceptions or false assumptions.

Kind of goes without saying that a PR goal without a strategy to show you how to get there, is like a sailor's sandwich without the knockwurst. As you select one of three strategies especially constructed to create perception or opinion where there may be none, or change existing perception, or reinforce it, what you want to do is insure that the goal and your new strategy dovetail. You don't want to pick "change existing perception" when current perception is just right suggesting a "reinforce" strategy.

At this juncture, you create a compelling message carefully structured to alter your key target audience's perception, as directed by your public relations goal.

Your message must be a grabber and crystal-clear about what perception needs clarification or correction, and why. Of course you must be truthful and your position logically explained and believable if it is to hold the attention of members of that target audience, and actually move perception in your direction.

Then try this. Combine your corrective message with another news announcement or presentation which may provide more credibility by downplaying the need for such a correction.

Believe it or not, I call the communications tactics you will use to move your message to the attention of that key external audience, "beasts of burden" because they must carry your persuasive new thoughts to the eyes and ears of those important outside people.

You will be glad to know that a long list of such tactics awaits your pleasure. It includes letters-to-the-editor, brochures, press releases and speeches. Or, you might choose radio and newspaper interviews, personal contacts, facility tours or customer briefings. The only selection requirement is that the communications tactics you choose have a record of reaching people just like the members of your key target audience.

A fortunate factor is, things can always be accelerated by adding more communications tactics, AND by increasing their frequencies.

Questions will soon arise with regard to progress. Of course, you will already be hard at work remonitoring perceptions among your target audience members to test just how good your PR program really is. Using questions similar to those used during your earlier monitoring session, you'll now be alert for signs that audience perceptions are beginning to move in your general direction.

We are fortunate indeed that our key stakeholder audiences behave like everyone else - they act upon their perceptions of the facts they hear about you and your operation. Leaving you little choice but to deal promptly and effectively with those perceptions by doing what is necessary to reach and move your key external audiences to actions you desire.

There's never a happier moment in the practice of public relations than when the data shows that you have achieved the kind of key stakeholder behavior change that leads directly to achieving your department, division or subsidiary objectives.


Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at Word count is 1125 including guidelines and resource box.

Robert A. Kelly Copyright 2004.)

About The Author

Bob Kelly counsels, writes and speaks to business, non-profit and association managers about using the fundamental premise of public relations to achieve their operating objectives. He has been DPR, Pepsi-Cola Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR, Newport News Shipbuilding & Drydock Co.; director of communi- cations, U.S. Department of the Interior, and deputy assistant press secretary, The White House. He holds a bachelor of science degree from Columbia University, major in public relations.



lexddog 06.04.2009. 23:56

How important is Mexican culture in Puerto Rico and Santo Domingo? Mexican culture seems to be very cherished throughout Latin America. All Latinos I've met regardless of nationality listen to Mexican music like the Tigres del Notre, are familiar with Vicente Fernandez, love Mexican food, watch Mexican novelas, etc. Is this also true for Puerto Rico and the Dominican Republic.


Admin 06.04.2009. 23:56

I can't speak for Dom. Rep., but I do know they like Mexico and Mexicans very much in Puerto Rico. A Mexican friend of mine moved there many years ago and she dances in a folkloric ballet that performs only Mexican dances and is very popular over there -- they are often invited in TV shows and stuff. And of course not all of the dancers are mexican...... so it looks like PR girls love Mexican typical dances, which makes me very proud and glad!


Ericarchy 05.01.2013. 19:34

What important lessons can Americans learn about how Canada handles Quebec and how it applies to Puerto Rico? Quebec is the only Canadian province that predominantly speaks French. If Puerto Rico were to be America's 51st state, it would be the first state that predominantly speaks Spanish.

There are issues in Canada and the late Jack Layton pointed them out:

"If you're working for a provincially regulated financial institution ... if your first language is French, you have the right to work in French, to have your contract be presented to you ... your instructions as to what you're supposed to do, in your first language so you can understand them.

"If across the corner you're working at La Banque Nationale ?, you don't have those rights. It doesn't make sense."

To we want to ensure that if your first language is Spanish, you have the right to work in Spanish, to have your contract be presented to you in Spanish, your instructions as to what you're supposed to do in Spanish, and in your first language so you can understand them?


Admin 05.01.2013. 19:34

As a Puerto Rican I agree with you. However I support Independence for the following reasons.

Congress will never grant Statehood because of the following reasons

The Cons are afraid of having a predominantly Spanish speaking nation as a State. Some Cons, would grant statehood but under the condition that English would become the Official language of PR.

The Federal Courts in PR, are only in English, and they apply the Death Penalty,despite the fact that the PR Constitution prohibits it.
Independence would bring Autonomy, the right to trade with other countries, to control immigration and follow an independent foreign policy.

Under these conditions those Puerto Ricans, who wanted to could retain dual citizenship, notwithstanding.
Personally I think that if PR had a similar relationship as Canada, the UK, Australia, and New Zealand .with the UK, Pr could have a similar arrangement with the US.
I am active in the PR Independence Party, since I was 17 years old.
Here is our website, which is both in English and in Spanish

Hope this helps


lauren 20.08.2012. 03:21

What are the best schools for fashion designing? I am a teenager thinking about what career field to go into and I have an interest in fashion. I wanted to know what schools would be the best to apply to. It doesn't matter where they are, although I know London and Paris are known for their fashion.

Also, if you know what it would take to become a designer would help me. I have always been interested in fashion but I am just now realizing how much it really does mean to me.

Please if you have anything important to tell me about fashion, tell me. I am just searching for information and knowledge about the fashion industry.


Admin 20.08.2012. 03:21

Sorry this is kinda long:

Although Pairs and Lodon are fantastic places to go to study fashion design there are many places in America that also offer fantastic programs. First off almost every single person you will meet in the fashion industry will not recommend going straight to a design school. Both of my parents are in the industry and so i am surrounded by people who have constantly tell me (and I am also intersted in working in the industry) that I shouldnt go to a design school or enroll in those classes because it being a designer is the hardest job in the world. i went to a haute couture design class over the summer a about a year ago and I realized that desiging is nothing like i thought it would be. its math and patterns and boring. i realized that designing was not the right job for me, but working in pr and journalism was because those are the jobs that are a little less stressful and more fun. if your a designer you typically dont go to fashion shows, but if you would at a pr comany or if your a fashion jouralist you get invited to sit at fashion week from cities to new york to paris. Secondly you MUST have conections so unless you do know anyone in the industry you need to start interning or working and making conections. Also make a blog because colleges want to see that you have experince. so go make a tumblr or a pinstress because it will open your eyes to see so many new things. street style blogs like the sartorialist are also fantastic to look at. some of my daily reads consist of the front row view, fashiontoast, and refinery29 all great fashion websites. okay back to the schools so FASHION INSTITUTE OF TECHNOLOGY (FIT) in new york, FASHION INSTITUTE OF DESIGN AND MERCHANDISING (FIDM) in la, san diego and san fran and PARSONS THE NEW SCHOOL FOR DESIGN in new york. i know this is really long but i hoped it helped!!


subhas_2 05.02.2008. 20:33

What do i pack for my 7 night cruise? I am going on a 7 night cruise to the Eastern Caribbean with my husband and 3 year old son. I am leaving this Saturday and am trying to come up with a list of things to pack. I want to make sure I don't forget anything important. Any tips/suggestions?


Admin 05.02.2008. 20:33

Here's my recommendations based on the almost 20 cruises I have been on, including all over the Caribbean.

The dress on ship is casual all day until 6:00PM. So take swim wear (more than one), shorts, sandals, beach shoes, your snorkel equipment if you have it, sun glasses and sun screen, lotions, a cap or big hat for the sun, a book if you are a reader, your music player, sneakers and clothes to workout in if you like to use the gym, good walking shoes, your camera, and other personal toiletries.

Your cabin will have towels and soap provided, including pool and beach towels. It will also have a generic hair shampoo so you do not need to bring that unless you like a specific brand. They do not provide tooth paste, mouth wash or lotions. They DO provide a hair dryer.

After 6:00 PM they request that you wear "sports or resort casual" attire. That's attire that you would expect a person to wear in a business office, (like a bank employee), shirt with a collar, slacks, skirt, blouse, etc. You can still wear shorts and swim wear in the pools and spas but not in public areas like dining rooms and restaurants, show rooms, bars, casino, etc. Don't worry too much about what your 3 year old wears, most any clothes will be OK for the toddler.

-- When you pack don't over pack. Plan to wear most clothes twice, mix and match tops and bottoms. You will likely wear evening wear for a short period since you will be in shorts and/or swim wear most of each day and change for dinner. All ships have laundry service if you need something cleaned and only Carnival has self service laundry mats.

Most cruises have a formal night or two when you can wear your best stuff and get pictures taken, and maybe meet the ship?s Captain. The formal nights are REQUESTED not required attire. You will not be denied entry to the main dining room if you decide not to dress up, as long as you are at least sports casual. But most people do dress up in a tux for men and a long dress (any color) for women. Kids will be fine in clothes other than swim wear but must have on shoes. Some men just wear a suit and tie and some women wear a nice dress but not a gown. You will not be denied access to the dining room or anything else if you choose not to dress up.

- Its best to pack using soft-sided luggage because with space limited in your cabin it fits under the beds better if its not hard sided luggage. Take a small carry-on bag for the last night of the cruise. On the last evening you will be required to put your luggage outside your cabin by about 2:00 AM so that they can start taking it down to the lower deck for offloading the next morning. So you will need a small bag for your toiletries and your clothes that you sleep in.

- Cruise lines charge a lot (about $15 to $25 per photo) for the photos they take so take your own photos around the ship when you get the chance, especially on the formal nights. Take your own camera and ask other passengers to take photos for you, they generally are very willing.

- The cruise lines do not allow you to bring alcoholic beverage on board, EXCEPT some do let you bring a bottle or two of wine or champaign. If you will be cruising on Princess, RC, Holland America, Celebrity or Carnival each person age 21 or older can bring on one bottle of wine or Champaign FOR YOUR CABIN.

- If you can take a six-pack of bottled water and soft drinks in your carry-on for your cabin. You will have to pay for both on the ship and its nice to have those handy in the cabin.

- If you are taking your cell phone, MP3 player or other item that needs to be plugged in take an extension cord as the plugs in the cabin are generally not in the best places and there are usually only one or two.

- Take a small bottle of hand sanitizer. There are generally sanitizer dispensers at the entrances of restaurants, the buffets and dining room, but some times the are not there or not working. The sanitizer helps prevent the spread of the Norwalk Virus that sometimes occur on cruise ships.

- If you plan to use the pool, hot tub or gym as soon as you get on ship, take clothes for that because your luggage will likely not get to your cabin until about 6:00 PM or later.

- Join the cruise club for the line you go on, its free, because its your ticket to cheaper future cruises with that cruise line, plus they generally have some special benefits or gifts for club members.


Shahzeb K 05.12.2008. 00:11

Why is Puerto Rico important to the US? For my History project I need to know why Puerto Rico is important to the USA? Thanks!

Shahzeb K

Admin 05.12.2008. 00:11

There are a few reasons why PR is important to the US:

Its location geographically is strategic for the US because it is so close to latin america

They get alot of soilders from PR. Puerto Ricans were first made US citizens in 1917 during World War I mostly so the US could draft more soilders

US Businesses do well in PR & do not pay as much federal taxes as they would in the US mainland

PR produces products that the US wants like Pharmacueticals & Rum

PR has the worlds largest radio telescope that is important to US researchers


Talia I 31.05.2009. 22:07

What were the benefits of colonization for Puerto Rico? I know that Puerto Rico was colonized twice, once by Spain, and then again by America, but what were the benefits?
Were there social benefits? If so what?

Sorry I'm very confused! It seems there were no benefits!

Talia I

Admin 31.05.2009. 22:07

Of course there are benefits or noone would have wanted it. Many countries tried to take over PR, so it was very important.

strategic military location
coffee & sugar cane from PR to Spain

Strategic millitary location
tourism & travel for US citizens
recruit puerto ricans as Soilders
use PR land as military & naval bases
PR has high % of retail sales = good for US companies to open there
PR produces 80% of US medicine


Patrick Bateman 07.07.2010. 14:54

How does Lebron James come from his hour special looking good? There is no way this looks good, no matter what his choice is. If he stays in Cleveland he will be looked upon like a self important ego maniacal jerk to the rest of the league and its fans. If he leaves cleveland on national tv then he becomes the most hated sports figure in that city and maybe other places as well. He needs to cancel his hour long special and just announce his decision. Where is his PR guy?

Patrick Bateman

Admin 07.07.2010. 14:54

There will always be criticism. LeBron knows that. And he just goes on with his life having fun.

He's doing the 1 hour special thing because he wants everyone to find out at the same time. Plus, the proceeds are going to the Boys and Girls clubs of America.


Taylor L 03.05.2009. 22:06

Why was Christopher Columbus important to the Renaissance and Western History? I've just wrote up a biography, and a major accomplishments section for him. It's for a history project. I'm a tad stumped on this part. If you could give me his biggest impacts to the renaissance and western history in point form I can look at each point in further detail then finish the project on time! haha.

Taylor L

Admin 03.05.2009. 22:06

His role has been vastly over-rated. One can only surmise that Ferdinand and Isabella were enthusiastic sponsors and did some pretty good PR for him.
He didn't reach America. He didn't even know where he was. He thought he had reached India, which is why he called the residents of the island he landed on 'Indians'. He didn't find gold and jewels. Nor did he bring back shiploads of precious spices and other cargo.


jasonbondshow 28.02.2007. 02:54

What changes need to be made to make the elections in America more representative of the will of the people? Should we make it easier for third parties to be able to better contest elections against the Democrats and Republicans? Should we switch to entirely publicly funded elections? Should we adopt the Australian ballot, which uses preferential voting ( What else should be done?


Admin 28.02.2007. 02:54

We need to have fairer ballot access laws for third party candidates (Ron Paul sponsored a bill to do so by having a candidate running for U.S. Representative to gather signatures equal to 0.5% of the registered voters and for U.S. Senator and Pres. signatures equal to 0.1% of the registered voters or 1,000 signatures, whichever is greater).

We also need to introduce public financing for all elections, even if it's only a partial funding, because candidates can get closer to the people not the money (and if people want to spend any of their money, they can). The Instant Runoff Vote (known in Australia as Preferential Voting) should be used because it gives candidates a majority mandate. I would favor Instant Runoff Voting as part of a mixed system like Germany (without the closed party lists). This brings me to the next important topic: introducing Proportional Voting systems like the Single Transferable Vote and Mixed Member Proportional for our state and federal elections. Since the Voting Rights Act of 1965 forbids the use of multi-member or at-large districts in state and federal elections, this means that no Proportional voting system can be used. But I think we should focus on petitioning it for 2008 or 2010 so we can use Proportional Representation. Besides, in many cases PR has been proven to give minority and women candidates better chances to get seats than our single-member district system and can increase their scope, instead of limiting them. We don't need a Constitutional Ammendment for the use of Proportional Representation for elections but we can work together to back Proportional Representation systems and petition it. The Voting Rights Act should include PR if it's so into helping minorities getting elected.

Finally, the electoral college should be reformed. Knowing that it would need a Constitutional Ammendment, we should favor a proportional allocation of the electoral votes by giving 2 electoral votes to the state winner and distribute the rest according to the popular vote (for 3 electoral votes, it should be proportional and giving the state winner any remaining electoral vote(s)). Now, if we want to eliminate the Electoral College, include Proportional Representation for state and U.S. House elections in the package. Thanks!


Terry W 30.05.2008. 22:47

Terrorist fact or fiction? If you cant keep out Cocaine powder how can you keep out Anthrax powder? Currently about 300 tonnes of coke is shipped illegaly into the USA each year. If there really were terrorist wanting to harm America, couldnt they just send some anthrax powder in with cocaine shipments?

Terry W

Admin 30.05.2008. 22:47

How the CIA trains terrorists and uses them as pretexts

What is the USA doing in IRAQ?

The most important thing that is happening in Iraq is that America takes Iraq's oil reserves. Bin Laden - the executor for plans of the CIA - provided necessary pretexts for the USA to attack and put the plans in practice. Also at present Bin Laden - coordinated to the plans of the CIA - bomb attacks US solders and innocent people. The plans provide a false insecurity in Iraq. So other countries - like Japan, China and the European Union - can't enter Iraq and invest capital.
Nowadays oil is rising in price and the USA, decades ago, had realized that the growth of different industries in developing countries will make too much demand for oil and it will be too expensive. Also America realized that having control upon oil reserves of the world will make the USA continue being the number one superpower in the world and so, collaborating with the UK, made plans for the Middle East.
Constituting the religious government in Iran and then the war of attrition between Iran and Iraq aiming economical destruction of the two countries was the first phase of the plans and when Iran ran out of breath, immediately the war was stopped because no part of Iran should have been owned by Iraq.
Then Saddam, invoked by the USA, attacked Kuwait and the USA used it as pretext for attacking Iraq and then sanctions of the Security Council against Iraq were imposed on innocent people.
Before entering Iraq, the USA made poverty in Iraq and it was so intense that the United Nations did "The Oil-for-Food Program." That is to say they were getting oil and giving food to people who were dying of hunger. The sanctions against Iraq killed 500,000 children because needed medicines didn't get.
Why did the USA make poverty in Iraq? Because the USA had to go Iraq and continue executing plans and there shouldn't have occurred any resistance from the Iraqi people. And at present, the Iraqi people are busy to daily living and all the insecurities are born by groups that are Islamic outwardly, but are directed by the British Secret Intelligence Service (SIS) and the CIA. They fight against the USA outwardly, but execute plans of the CIA in actual truth.
When most of Iraq's oil reserves will be finishing, then it will be Iran's turn for the USA to enter Iran and take its oil and other -Iran is full of different mines like copper and uranium - reserves. Mullahs ruling Iran have the duty of making necessary pretexts. This is the scenario of Iran's ruling mullahs:
From olden times fascist governments of the world did not live long and Stalin, Hitler, and Mussolini tried to create fascist governments that live a long life. They drew people out to streets. People were doing demonstrations and had mottos but in actual truth, the mottos were in favor of the governments. People were voting, but they could only vote to the candidates who were elected by the governments. They led minds of people with popular organizations. The governments were democratic outwardly, but fascistic in actual truth.
The Mullah regime in Iran is an advanced type of that governments designed by the British Secret Intelligence Service (SIS) and the CIA. All ways of destruction of the government are blocked. For example there is Sepah Pasdaran to prevent military coup d?état. There is the Council of Guardians of the Constitution to stop the Parliament. And they have the Basij Forces to suppress opponent demonstrations of the people. The government is anti USA outwardly but it's a strong fort that is controlled by levers grabbed by the USA and the UK in actual truth and no rival of the USA can penetrate it. If the USA himself does not destroy the government, that lives more than 100 years.
The agenda of the Mullah regime includes:
1- Continuing the programs of nuclear energy and atomic bomb.
2- Insulting to the USA and burning the United States Flag.
3- Protecting terrorist groups in countries like Iraq, Afghanistan, and Palestine.
4- Insulting to Israel and struggling to eliminate the country.
5- Committing every kind of crimes.
In brief, Iran's ruling mullahs have the duty of complete destruction of Iran's international esteem and they cause Iran to be hated by all people of the world.
The USA causes Iran to be hated because it will be Iran's turn after Iraq and performing plans in Iran is determined while nobody in the world will be asking: "Why do you do that?"
Iran's government is determined to provide such a poverty in Iran that when the USA enters Iran, people can't resist at all and they should be grateful of saving them from the Mullahs.
Also ordered by the USA, Mullahs have filled Iran with different weapons and when the USA enters Iran, there should happen such a great fire cracking that the USA pretends it was very very hard to capture Iran and involved very high expenses so the USA should get Iran's oil for a long time in turn for the hard work.
If we do a survey on Iran's oil sale we notice that Iran has a small percent of the quota on OPEC and oil sale is very less than what it was selling during the reign of the Shah of Iran and Iran's oil is a reserve for the USA.
Imagine after ten years when oil will be over two thousand dollars a barrel and then China with expensive oil, but the USA with cheap oil -50 dollars a barrel-, will manage their industries. Which one of them will produce cheaper products? That's the way the USA tries to remain the number one superpower in the world.
About a century ago the UK was the first grade colonizer of the world. But it didn't last long. After the Second World War the USA that had changed into a powerful country, began competing against the UK for colonies and so happened the nationalization of the oil industry in Iran when Mosaddeg was the prime minister and the Suez Canal when Colonel Gamal Abdel Nasser was the president and...
The UK noticed that the rival was very strong and could do nothing except compromising. Then Churchill told that they should divide the cake -the world- with the USA. And the two countries changed into allies and began developing plans for different countries for 50 years later, 100 years later, and even 200 years later.
Penetrating religious groups in Islamic countries and exciting them against the USA and equipping them with arms was one of the plans.
The USA wanted to make illegal remarks and plunder sources of the world. So the SIS and the CIA produced terrorist groups and the "terrorist" term, made them commit crimes, and incited worldwide hate and panic. It was for fighting against terrorists outwardly but plundering sources of the world. Terrorists are pretexts for putting evil plans in practice.
Basically Moslem is a lazy person who does not have the patience for reading history books and knowing what the USA hae done with Moslems. And if he does that, he will find what the UK has done with Moslems.
Moslem likes reading his prayers for entering the paradise and if he is very smart, he is smart in earning money. A religious group -Islamic-, tends to make peace because the teachings of Islam are so. A Moslem never finds motives in himself for toiling, making capital, going other countries, buying weapons, and being a terrorist in other countries.
If religious groups change into anti USA, armed, and very violent groups, it's a change that is produced by the influence of the SIS and the CIA for using the religious groups as pretexts for what they want to do.
If Islamic groups fight against Israel, it's because Jews in America are a constant pest to the USA and the USA, making the country -Israel- for them and producing war in the country, made the Jews spend a lot of energy and capital in Israel. So the USA prevented the Jews from getting bigger than what they are and stopped them from intervening in internal affairs of the USA. Long term plan of the USA for Jews is transferring them to Israel.
Right now the USA is developing a lot of violent and armed religious groups in Islamic countries and it has a lot of evil plans for the future of the world. Unfortunately the SIS and the CIA invoke religious groups to destroy historical monuments because it cauese worldwide hate and wrath against them.
Question: Bin Laden, Khamenei, or other leaders of religious and violent groups, do they know that they are executors for evil plans of the SIS and the CIA?
The answer is NO. The SIS and the CIA send some qualified persons in the groups. Islam doesn't have a lot of things for humans at the present time and religious individuals are unaware persons and their brains look like empty bowls. So the officials of the SIS and the CIA can act like theoricians. They interpret and justify whatever they want and place them in the brains using Islamic methods. They introduce the US as "the Great Satan." And express fighting, Jihad, and Shahadat -Struggle and Martyrdom in Islam- as the only way of getting a prosper in the future world. Then they arm humans and use them like robots. The robots are even ready to suicide. They also seal the brains so that any other information can't enter the brains. For sealing the brains they tell: "Shahid Imam told that if you were somewhere that they were speaking contrary to your religion and your beliefs, desert them and don't dispute against them because the Satan is lying in ambush and waiting for a chance to mislead believers toward perversion".
And in the end, which parts of the US government makes secret plans for the future?
Apparently most of Senators of the USA don't know about the secret plans and sometimes approve some bills that are contrary to the long term and secret plans. But the CIA is one of the actors of the plans.
How does the CIA change the Presidents' minds and make them conformed to the plans?


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