When does a Corporate Video add value?

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A professionally made corporate video production can greatly enhance your company profile and can be used in a variety of applications. Listed below are a number of the most common uses for corporate video.

Promotional Video Production

A promotional video is a dynamic, fast moving commercial, often with a musical accompaniment, and can be used to promote any of the services or products that your company has to offer.

Promotional videos are used for a variety of purposes. They can be used to engage the audience at the introduction to a multimedia sales presentation, conference, or training seminar and are also very often used running on a loop on exhibition stands and in company reception areas. These promotional videos can also be incorporated into CD ROMs and DVDs as an introductory piece.

Promotional videos can be highly effective and powerful at communicating your company's strengths in a dynamic and exciting way. The same video promo can also be used for a variety of applications, thus reducing filming expenses.

Executive Broadcast Video Production

One of the biggest problems facing directors of large multi-national companies or plc's is attempting to communicate on a personal level with their immense and geographically diverse audiences. Executive broadcast corporate videos enable the senior member, or members, of a company to dedicate a couple of hours of their time to being interviewed, and tackling any major questions or issues which may have come to light. By using a corporate video, they save themselves the huge cost, and time, of travelling from place to place attending conferences in order to achieve the same result.

An Executive Broadcast can be used for a multitude of corporate and training video applications, from welcoming new employees to a company, to communicating new management strategies or simply sharing your vision of the companies' future with your staff. Corporate video production can provide the ideal means of explaining your businesses core values to the customers, and can even be the perfect medium for communicating price sensitive announcements to city institutions and the press etc. There are many other uses for executive broadcasts and video production companies will work with your business to create tailor made executive broadcasts to suit your company.

Customer Testimonial Video Production

Customer testimonial videos are recorded interviews where a customer is asked to give their feelings on a product or on a company's service. Customer testimonial video production is becoming increasingly essential in the current business climate. Customers often like to hear the opinions of their fellow consumers, and customer testimonial corporate videos can be the ideal way to communicate this information.

Customer testimonial corporate video can be in the form of short clips of customers describing their reaction to a product or company, or maybe longer interviews of customers dealing with specific or more in depth viewpoints.

Customer testimonial video production can be used for a variety of purposes, from forming part of a video promotion, as an endorsement on exhibition stands, as part of a general sales presentation, or even to be used on an e-business card, and then given out at events, exhibitions, meetings etc. Customer testimonial videos can even be useful when assessing one's own business, as they can be used to create video case studies of customers, and thereby assess the product from the customer's side.

Conference and exhibition Video Production

Conference and exhibition video production can take the form of entire programmes of their own, or just as short clips to be incorporated into another, longer corporate videos that report on conferences or exhibitions that companies have held.

When a company has a large event, or exhibition, it is not always possible for all the people who need to attend to be there, but with so many issues being discussed and products being demonstrated, with conference and exhibition videos, these events can reach a much broader audience. The relaxed environment at these type of events, enable a much more laid back attitude to come across from the people being interviewed, and it is easier to get an honest opinion, something which can never be undervalued in any business.

Once filmed, conference and exhibition videos can either be put onto DVD for video presentations, or distributed on CD-ROM, through the internet or via your company's intranet.

Once an event has been filmed, it can be put to a variety of applications, from the obvious use of providing a record of the event for all who were unable to attend, to taking simple sound bites of interviews for incorporation into sales and marketing presentations. Conference and exhibition corporate videos also provide a great opportunity to capture presentations from guest speakers that the people who couldn't make it to the event would miss out on. A good corporate video production will reflect the atmosphere at the event, and can be an excellent way to encourage staff and/or customers to come to these events in the future.

Video Production for Tourism

The medium of video is unequalled in promoting the full tourist experience to potential visitors, with video production being an ideal way of marketing the amenities, attractions, and individuality of a city or tourist destination on an individual, local or even international level.

In the form of a CD ROM or DVD, the potential scope for video production for tourism is immense. A video will allow viewers to interactively explore a given destination, take a virtual tour around a hotel or enjoy a guided trip around a city with a well known presenter.

Most reputable video production companies will offer to create a tourism video, DVD or CD ROM as part of a larger marketing package, creating eye-catching packaging and inserts to complement the promotional programme.

About the Author

I-MOTUS is one of the UK's leading corporate and training video production companies. Our team uniquely combines proven business savvy with some of the television industry's brightest creative talent to provide a fresh approach to the most challenging of marketing and communication briefs. http://www.i-motus.com/?referrer=IM01GO


Aaron 25.02.2013. 16:48

Are there any good careers involving history or the world that I could do? I am in my final year of an English Lit degree. I love History and the Renaissance etc etc. I've particularly enjoyed studying Renaissance plays during my degree, and I love the reference to Greek mythology and the world etc. Is there any sort of career I could do involving these things? I don't particularly want to teach.. should I just leave this as a hobby? :/

Do you also think I have any hope of joining the video game industry? It might be cool to be a video game journalist or designer. But am I just dreaming? It also seems particularly unlikely seeing as I have social anxiety :/


Admin 25.02.2013. 16:48

An English literature degree qualifies you for multiple jobs in the world of publishing. Find work as an editor or reviewing submissions for a publishing company. Jobs are also available working with a literary agency to find new authors, review queries and pitch ideas to publishers. Of course, you can also become a writer for magazines, newspapers or literary journals, or write and seek to publish a book of your own. In the digital world, online magazines and websites regularly hire writers and editors. Blogs with huge followings may also pay for guest posts or regular contributors.
The entertainment industry values those with literature degrees in multiple ways. Use your degree to become a script writer for television or movies. Become a song writer; work as a fact-checker on a film; apply your reading and research skills to help create documentaries and educational videos; or work as a producer.
Business and Advertising
Many English literature graduates find themselves working in corporate America. Major companies depend on workers with strong writing and research skills. You may find yourself working in public relations, writing press releases and organizing events to keep the company in a positive light. Your knowledge of key literary and rhetorical devices, as well as understanding how written works are perceived, also qualifies you to work in the advertising or marketing departments of major businesses or for a general advertising agency.
With a little extra training, a degree in English literature also qualifies you to work in multiple areas of education. Add teacher certification requirements to your degree and become an English teacher. Pursue a graduate degree in English literature and become a professor. Combine your literature degree with a degree in library science and become a librarian. You can also sign up to tutor online, helping students write papers and complete literature-based assignments for a small fee. With these jobs, you can use your degree to help others develop a love for literature.
Other Fields
The ability to read quickly and get to the meaning of documents may lead you to work as a researcher for a government agency or pursue a law degree. You may obtain a position writing newsletters and press releases for hospitals or community organizations. Non-profit agencies may look favorably on your skills and hire you to be a grant writer or communications director.


Bryan H 01.05.2007. 23:31

How does Philips' Ambilight technology work? I would like to understand how philips samples the video and converts that information into color light values.

Bryan H

Admin 01.05.2007. 23:31

rather than actually answer your question I'd suggest visiting this site http://shop.a-r-e.nl/ or http://shop.a-r-e.nl/index.php?main_page=index&cPath=5&zenid=7f4c17067723830f0cc3ffe53eefb3d9
the site http://shop.a-r-e.nl/index.php?main_page=page&id=3&chapter=0 mentions programming options its possible that if you just ask you might view the source on their color map generator If nothing else you might be able to deduce rules from the demo software there

I just visited halfbakery.com where your idea prompted me to write http://www.halfbakery.com/idea/ambilight_20memory_20cues#1178063950

ambilight colors the area near the TV just add psychologically vivid patterns to aid memorization
(0) [vote for,

Ambilight projects a color average of whats on the screen onto your walls It looks nifty
I think it is published that People shown various patterns experience a jolt of awareness a punctuation oif meaning that takes them out of their viewing trance long enough to form an accessible memory

add physiologically tested interrupts to the ambilight product to create a much better, measaurably better audiovisual presentation thing at schools or just corporate training videos

I was at a presentation where the lighting person at Niketown described their memory n awareness improving lighting Basically there were lights that dimmed n brightened at rates outside human perception but sufficient to give the room n the room's items enough chronologically separate novelty to make the brain remember them more shifty lighting tricks the brain to storing multiple copies of the same image

all my ideas here are public domain


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