33 articles on "apple"

Regional Cuisine: As American As Apple Pie

Regional Cuisine: As American As Apple Pie by: Samuel Murray We love baseball, hot dogs, apple pie and Chevrolet – or so an old ad for Chevrolet tells us. Apple pie is as American as… well.. apple pie. If baseball is the All-American sport, ...

Writing Effective Benefits Statements: How to Turn Features into Compelling Benefits that Matter to Customers

One of the most common trap the marketing folks get into when working on technical products is focusing on the features of a product rather than the benefits to the end user. Features are great - we all want to know what is in a product and want to b...

What Can Apple's iPod Teach Us About Marketing?

What Can Apple's iPod Teach Us About Marketing? by: Hock Ng Apple Computer just announced that their earnings from the last quarter more than quadrupled mainly due to robust holiday sales of the iPod digital music player. More than 10 milli...