Recently I had occasion to review several dozen Web sites in oneindustry camera stores. I found this eye-opening, as an unfortunatepattern emerged that I believe holds true not only on the Internet but also inpaper-based marketing materials, and app...
Marketing marketing camera audience geeksIt is not uncommon to see copywriting related assignments flooding online market these days. There are no prizes for guessing the reasons behind it. In this age of fast moving life, knowledge and technology sells like hot cakes. In a way, copywriting...
Writing writing copywriting audience behindPR: A Potent Force for Success by: Robert A. Kelly What’s REALLY potent for a business, non-profit or association manager is public relations’ ability to alter individual perception leading to changed behaviors. And then, to persuade those k...
Business And Finance business finance perception relations behaviors public audiencePR: Here's All You Need to Know by: Robert A. Kelly Above all, you need to know that the right PR can alter individual perception and lead to changed behaviors. Especially when you create external stakeholder behavior change, the kind that...
Business And Finance business finance perception behaviors relations audience willHow Would You Ever Know? by: Robert A. Kelly Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Net word count is 730 including gu...
Business And Finance business finance audience perception behaviors organizationSame Old, Same Old PR Still Tops by: Robert A. Kelly Like human nature over time, the power of good public relations remains the same. Whether you are a manager working for a business, a non-profit or an association, at some point, you will wan...
Business And Finance business finance perception relations audience behaviorsRight PR Focus A Powerful Advantage by: Robert A. Kelly Powerful is a strong word. But it fits here. As a business, non-profit or association manager, you create powerful advantage for yourself when you do something positive about the behaviors ...
Business And Finance business finance perception people audience aboutWhat Many PR Users Ignore by: Robert A. KellySimply that the behaviors of their most important outside audiences rank pretty low on their list of things to worry about. And this despite the reality that, properly cared for, those behaviors can a...
Business And Finance business finance perception relations audience public behaviorsOften managers have to deliver presentations with unpleasant content. The vice president has to announce that there is a hiring freeze or a downsizing. The human resource director speaks to the employees about a benefits package with fewer benefits....
Business And Finance business finance audience presentation willTake the High Ground With Quality PR by: Robert A. Kelly Quality public relations does something positive for business, non-profit and association managers about the behaviors of the key external “publics” that most affect their operations. ...
Business And Finance business finance perception relations behaviors public audience