237 articles on "bran"

Tales of the Touareg and other adventures in branding

You’re not likely to see a Volkswagen in the winner’s circle at Daytona or Indianapolis. But if there were competition called the Brand-Building 500, you would find a Volkswagen in the winner’s circle, year after year. Everyone knows the touchs...

Marketing  marketing touareg brand names would
The Me Brand

The “Me” BrandWe were taught all through the 80s and 90s to say, “We” and “Us” before “I”. It was all about giving credit to your peers before yourself. But how were we supposed to stand out above and beyond the rest? You didn’t, an...

Marketing  marketing positioning brand branding
Are Generic Garments Just As Good As Name Brand Clothes?

Shopping for clothes is always a fun experience. With new styles and designs coming out every year, getting a new wardrobe can do a lot for you. Sometimes, though, buying name brand clothes all the time can get quite expensive. There is an alternativ...

Women  women name brands buying brand generic
Viral Marketing - Spread the word.

While a virus, in Medicine, is the smallest infectious agent, it is an extremely potent strategy in Marketing speak with similar abilities to proliferate. It is an effective means of advertising and relies on an understanding of what individuals may...

Marketing  marketing viral email branded
Understand Brand

Understand Brand by: Beth Brodovsky Branding has been defined, explained and examined extensively. There are books, articles, publications, seminars, and groups all dedicated to exploring the meaning and use of brand today. Interestingly, with a...

Marketing  marketing brand impression recall
Brand Your Consulting Business

Today’s competitive marketplace for consulting services is no longer responsive to the marketing strategies that worked in the past. The services you provide should speak volumes about your consulting business. Think about what happens when you hea...

Business And Finance  business finance consulting clients brand client services
Buying A Treadmill - 3 Essential Tips

Buying A Treadmill – 3 Essential TipsIf you're buying a treadmill, chances are you've done lots of research already. You probably know exactly what makes up a high quality treadmill and have an idea of which features you want in your unit...

Health  health treadmill brand motor price warranty
Branding Strategy in Keeping your Goal Alive on your Internet Marketing Investment

Probably you have noticed that there are several companies competing for a single product. For instance, in athletic shoes alone, you will be able to count more than ten competitors. In the airline industry, there exist more than ten competitors in p...

Marketing  marketing services branding products competitor sellers
Chrysler Group Reveals Dodge Concept Vehicles on Both Sides of Atlantic, Hinting at Future Direction of the Dodge Brand

The introduction of two of Chrysler groups concept vehicles on opposite sides of the Atlantic hints how the Dodge Brand could expand into the global automotive market. At company press events in London and Chicago, the new Dodge Caliber and Dodge Nit...

Auto And Trucks  auto trucks dodge brand parts concept
Stop Branding Your Products and Start Branding Yourself!

Branding has power. Real power. A power that you canmeasure. But for those of us who have the dream ofcreating our own Internet Empire from our home cubicleor kitchen table, the Real Branding Power comes notfrom branding your business or product, but...

Marketing  marketing branding internetself rick power