41 articles on "clicks"

Online Advertising Primer

I sat down with a client recently and went through the steps involved in setting up an online advertising campaign. The first meeting was a bit slow as we spent the entire time going over the terminology associated with online ad campaigns. Here’s ...

Marketing  marketing impressions campaign online clicks site
Reducing Noise in Audio Files

The beauty of digital audio is its promise of pristine quality. No clicks, hiss or scratches that were the norm of vinyl and tape recordings. That’s not to say that all digital audio is noise-free. Far from it. Poor recordings can still be made in ...

Travel And Leisure  travel leisure noise digital audio clicks recordings from
Advertising on a Shoestring Budget When You Can't Afford the Shoe or the String

The best way to make money with your website, no matter what the business, is to get it noticed. To get it noticed, you need to advertise. But how do you do that when you're on a shoestring budget that's so tight you really can't affo...

Computers And Internet  computers internet sites hits clicks points
The Click Fraud Problem

The Click Fraud Problem by: Christos Varsamis Click fraud has become a major problem for online marketers. If you participate on Google adwords campaigns or Overture, you must already pay a lot for your campaigns. What is click fraud? Click fra...

Site Promotion  site promotion fraud clicks search they
Pay-Per-Click Fraud ExposedPart II

Pay-Per-Click Fraud ExposedPart II by: Dean Phillips According to Andy Jones, a member of the Best Practices Search Engine Forums, fraudulent clicks are just another aspect of the business. "Any of us that use AdWords or any other PPC has to pay...

Marketing  marketing advertisers clicks fraudulent money
Creating an Effective Pay-Per-Click Campaign

Optimizing your website for the 'traditional' search engines can be a daunting task, and one that many people are either unable or unwilling to attempt. Fortunately, pay-per-click search engines (PPC SEs) allow us to specify exactly what ke...

Online Business  online business search link position clicks traffic
LOOKs Can Be Deceiving

You may have heard that Looksmart Ltd have made some changes to their business model lately. In fact, Looksmart have made the profit-driven decision to move Looksmart.com from a Paid Submission based directory to a Pay Per Click based directory.The f...

Web Development  development looksmart customers clicks listing
Is Click Fraud Really a Problem?

Is Click Fraud Really a Problem? by: Tommy Maric Click fraud is currently a major topic in online advertising. Many argue that it presents a threat to the stability and viability of pay-per-click (PPC) advertising, the key revenue generator for ...

Online Business  online business fraud clicks price google instance
Pay-Per-Click Fraud ExposedPart II

According to Andy Jones, a member of the Best Practices Search Engine Forums, fraudulent clicks are just another aspect of the business. "Any of us that use AdWords or any other PPC has to pay for a certain percentage of fraudulent clicks," he said i...

Marketing  marketing advertisers clicks fraudulent money
The secret to using Overture.com

The biggest difference that separates Overture from other search engines is that you can bid on certain search words or phrases. You only pay based on how many times your link is clicked when someone searches for a particular word on which you have m...

Computers And Internet  computers internet search month keywords clicks searched