277 articles on "feature"

Features vs. Benefits vs. End Results

Features vs. Benefits vs. End Results by: Karon Thackston If you've been in the copywriting realm for very long at all, you've heard the phrase "features vs. benefits." It's a fundamental copywriting principle and driving force be...

Marketing  marketing phone features results base
Are You Using Ezine Classified Ads

If not, then you should be. They are much more effective than traditional online classifieds mainly because they are more targeted. How many ezines do you think are out there in internet world?I really do not know. But it has got to be tens of thousa...

Marketing  marketing ezine subscribers subscriber feature
What Your Face Reveals About You!

Your Face reveals your personality, past,and destiny. The shape of your face revealsyour basic personality. Out of these basic five shapes, there are 25 combinations. Someof us may be a combination and have traits from both shapes. ROUND - Basic mot...

Business And Finance  business finance face basic motivation features
7 Top Strategies to Building a Benefits Based Business

You hear it all the time: "Attract new customers and clients basedupon benefits, not features!" This truism can be spoken by newand old entrepreneurs alike. For those just starting out, it can be challenging at best to determine the distinction betwe...

Business And Finance  business finance benefits feature shari benefit clients will
The Gold Feature MRD Technique

In a previous issue of the 280 Insider (June 2004) we discussed how to use themes as a technique for writing MRDs (Market Requirements Documents) and keeping your team and product releases focused. Another powerful and useful approach is called the G...

Marketing  marketing feature release gold technique customers product
Writing Benefits For Your Features

One of the most common traps that marketing folks get into when working on technical products is focusing on the features of a product rather than the benefits to the end user. Features are great - we all want to know what is in a product and want to...

Marketing  marketing product benefits features they
Archos 1 Vision: Complete Review

Archos 1 vision is the first in Archos' lineup of color-screen MP3/MP4 players. Staying true to Archos' dedication to sleek, attractive design, Archos 1 vision is little; you can hide it with a credit card. It's light, too; no heavier ...

Gadgets And Gizmos  gadgets gizmos archos vision record feature itaposs
Microsoft Dynamics GP customization tools evolution – overview for consultant

Microsoft Dynamics GP customization tools evolution – overview for consultant by: Andrew Karasev This small article is targeted to Microsoft Dynamics GP audience. Recent Microsoft marketing move from Microsoft Business Solutions to Dynamics me...

Computers And Internet  computers internet dexterity plains feature
Vehicle Safety Habits For The Beginner Driver

Vehicle Safety Habits For The Beginner Driver by: George Gabriel It is good practice to check you’re vehicle out before proceeding out on the road, and know all the safety features of the vehicle that you are operating. It is part of defensive...

Auto And Trucks  auto trucks vehicle brake features must
Writing Benefit-Driven Web Copy – 4 Steps to More Sales

You've identified the benefits you offer your customers, but how do you turn a list of benefits into engaging web copy which converts visitors into customers?Recently I wrote an article explaining how to identify the benefits you offer your cus...

Writing  writing benefits features need