Write Benefits in Your Headlines to Deliver the Dream! by: George Dodge When you create headlines, do you put benefits into your headlines to deliver the dream? Do you create headlines that draw your reader deeper into the rest of copy? Let me a...
Marketing marketing headline target product create headlinesWe all know that your ad headline's main purpose is to GET ATTENTION. The question then is WHY?Why are you trying to get my attention?Is it because you want me to buy something from you oryou just want to get my email address, telephone numberor...
Marketing marketing headlines write sales knowNot a week goes by that half a dozen people don't ask me what separates a great, money-making website from a bad one. In response, I surveyed of a number of different websites, large and small, to find what they share in common to make them so s...
Web Development development product people headlines informationIf you're interested in improving the selling results of your ads, tweaking your headlines is a great place to start. Because your headlines influence the sales results of your ad more than any other element.A great ad with the wrong headline c...
Writing writing headline headlines greatHow to Grab Attention with your Headlines by: Charlie Cook You've got just a few seconds to grab your prospects' attention, spark their interest and motivate them to keep reading whether they're looking at your web site, your lett...
Marketing marketing name headlines headline servicesIf you are like me you will no doubt struggle writing headlines for your advertising and marketing. I recently attended a very useful seminar on this very topic and picked up some great tips. As I am writing this off the top of my head I realise how...
Marketing marketing writing headlinesHow To Win The "Marketing War", Capture Your Prospect's Mind by: Charles Kangethe As a marketer you are engaged in a "War" with competitors where the ultimate prize is capturing the mind of prospects and claiming their purchase dollars. Wh...
Online Business online business mind headlines write product action stepEyes on your eCommerce Website by: Richard Keir In a recent article I talked about Google AdSense placement based on eye-tracking research. However, research by The Poynter Institute, Eyetools and the Estlow Center for Journalism and New Media h...
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