7,857 articles on "mark"

7 Easy Ways To Increase Sales

"What am I doing wrong?" That's a question business owners often ask themselves when business is slow. Often, the answer is... "You're not doing anything wrong. You just need to do some things better and you need to start doing a few thing...

Marketing  marketing offer business customers prospects
What’s Your Identity

Identity theft is a hot topic these days – at least on a personal level. In business, though, the serious issue is identity neglect!What do I mean? I mean many businesses don’t pay attention to identity issues. That’s because they don’t under...

Marketing  marketing identity logo name company
Case In Point Getting Your List To Respond

by Karon Thackston © 2002http://www.ktamarketing.com We all wish we could have ultra-responsive mailing lists, don’t we? The dream of most marketers is to send out their ezine and sit back to watch a flood of orders come in. After all, while w...

Marketing  marketing rate subscribers ryan
Using a USP to Quickly Connect With Prospects

The acronym USP (Unique Selling Proposition) was created byRosser Reeves, marketing expert in the 1960's. Over time,his concept has been used by others, called different namesby different individuals and pretty much has taken on a lifeof its own...

Marketing  marketing business unique selling about
Telling Your Marketing Story In One Or Two Pages

So many times marketing and sales people want to get up and start tellingabout their product, their company and their offering. The inexperiencedwill to this without regard to the customer, his wants or needs. The moreexperienced and seasoned markete...

Marketing  marketing summary light problem
Use Hands-on Marketing to Sell Like Crazy

I have a neighbor who, last year, started her own house-cleaningservice. Paula had been living on a shoe-string for years, andnow that her children had all reached school age, she decided sheneeded to enter the workforce. She was looking for somethin...

Marketing  marketing business clients hours make
Becoming A Talent Scout vs. A Recruiter

After being in this industry for over 12 years I've learned a lot about people and about myself. One of the most important things that has happened for me is self development. Folks this IS the ONE thing that HAS to happen before you will become...

Marketing  marketing people recruiter
To Hype Or Not To Hype... That Is The MLM Question

OK, before anybody get's their shorts in a bunch let me make it clear I'm not advocating hype. Quite the contrary... I hate it. You know the type. "Make a million in your underwear"... "$100,000 with no selling and no sponsoring"... "We bu...

Marketing  marketing hype honest itaposs
Getting Ready for a Media Interview

If you're in business, especially if you are doing business on the Internet,the day will come when you are invited to do a media interview. Perhapssomeone has read your online articles and is impressed, or perhaps yourlocal newspaper or televisi...

Marketing  marketing interview business points questions
Why You Shouldn’t Give Away Free eBooks

Why You Shouldn’t Give Away Free eBooksIf Internet Marketing were a college major, in Lesson 1 of “Internet Marketing 101” you would be taught to give away free ebooks:As a promotion for your main productAs a bonus to enhance your product offer...

Marketing  marketing ebook ebooks internet brandable away