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The Dow Theory as Interpreted by Richard RussellFriends of mine know that I am a genuine "fan" and student of the Dow Theory. I have read past writings by Charles H. Dow, William P. Hamilton and Robert Rhea, and I believe today's premier interp...
Business And Finance business finance market bull theory primary article russell© 2004, John Calderhttp://www.TheEzine.netAll Internet marketing, at the bottom line, is about selling something, either a product or service. The goal being to serve your customers and thereby earn a profit. New marketers often get started as a...
Computers And Internet computers internet product products info create marketers beingEvery now and then I will meet someone who has commissioned a marketing video that did not work for their company. It is a sad state of affairs and it is avoidable.Over the years, I have been given many failed corporate communications videos to watch...
Marketing marketing video videos corporateThe decision on whether or not someone will read your brochure is usually decided in the first 5 seconds they look at it. What kind of message are you communicating in that five seconds? Will you make a favorable impression with your prospect? Will y...
Marketing marketing brochure printing part offsetDo you want to be quoted by the national press on a daily basis? (How much would that be worth to your business?)In the past six months, I've been quoted in The New York Times, The Wall Street Journal, The Washington Post, The International Hera...
Marketing marketing expertizing business national speakingA recent debate started me thinking about how some marketing strategies can be right for one Web site, but wrong for another depending on the site’s purpose and the underlying reasoning behind the action. If an action doesn’t directly and logical...
Marketing marketing articles product sites looking informationThe whole point of PR Rainmaking is to use the news media to attract new clients and customers. So doesn’t it make sense to get the most out of the publicity that you generate?Here are seven ways to do just that:1. Focus on the print media: Yes, it...
Marketing marketing clips company articles themSeveral years ago, I went whale watching in Bar Harbor,Maine, while on vacation. I remained in the large, centralcabin with my poor seasick infant son when a whale wasfinally spotted.The Captain announced, "Whale to the starboard", and amini-stampede...
Marketing marketing whale unique aboutMarketing is not a battle of products; it's a battle of perceptions. It doesn't matter if you have best product or service; it's what people think that counts. That is not to say that you shouldn't have a good product or service -...
Marketing marketing mind product service prospects changeI was seeing my younger brother (we're quite a few years apart), as I'm prone to do. He's a great kid. When he smiles, you've gotta smile along with him. It's just impossible not to.But this is about one time he got on my ne...
Marketing marketing iaposm message repetition will