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Are there secrets to gaining media coverage or is it pure luck? It's a question that I am asked often while meeting with small-business owners who are seeking press attention for their companies or products. While luck certainly plays a part, th...
Marketing marketing story idea time editorDo you need help increasing the success rate of your business forattracting prospects? One of the most often overlooked, butfinancially critical marketing techniques is honing in andfinding target audiences for your product.You must think of yourself...
Marketing marketing business target wouldself willTraffic the "Write" Way?Copyright 2002 lessworkmoremoney.com By Armand MelansonOne of the cheapest ways to drive traffic to your siteis via articles you submit to other newsletter publishers.It doesn't have to be anything fancy, just some helpfu...
Marketing marketing traffic articles start article lineIf you are in business, you might want to consider using direct mail to find new customers or drum up more business from your existing ones. If using a print broker or a direct mail agency isn't within your budget, you might opt to do the maili...
Marketing marketing mail envelope business direct wantI paid bills last night. After writing checks on the business account I noticed a little sticky note on the next check reminding me to get more checks printed.My mail this morning included a sale catalog from an office supply company I use. The back ...
Marketing marketing name email address real itaposs message1) YOU'RE IN IT FOR THE MONEY. Keep your newsletter aligned with yourbusiness. Always work products into the articles and information discreetly,but distinctly. Don't push it to the point of useless sales-packedinformation. Remember that mo...
Marketing marketing newsletter format business donapost contentYou are probably thinking you really don't need to start a newsletter.After all, the Internet is swamped with people offering them. There arethousands perhaps millions of newsletters out there. Why should you offer an electronic newsletter at yo...
Marketing marketing newsletter donapost fromMany people who send out promotional email, or have a publicationsuch as an online newsletter, will ask if they should include'humor". Well, there is no easy answer to this question.Some will say that "humor" lightens things up a bit, and letspe...
Marketing marketing humor peopleHold a discount sale on your web site. Use the sale to get rid of excess inventory, gain new or repeat customers, and increase your sales. Most businesses pick a theme for their sale, like a Halloween Sale. Below are six unique sales themes you could...
Marketing marketing sale sales people time servicesThe essence of being overt is to be clear and assure your prospective customer understands exactly what you want them to understand about the benefits, difference, and reasons to believe in the outstanding value of your offering.In my business I see...
Marketing marketing customer benefits customers features