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The most successful advertising copy writers will often tell you the headline is the most important part of the ad. If the headline doesn't grab your attention, why would you waste precious time reading the ad? And if you don't read the ad ...
Marketing marketing headline themWhere to Find a Cash Windfall of $10,000 to $1,000,000You Never Knew You Had. by: Jay L. AbrahamThere is a rather famous true story called “Acres of Diamonds”. It is about a successful farmer who risks everything searching the African contin...
Marketing marketing clientsAvoid The Big Advertising Mistakes by: Robert WarrenIs your advertising copy getting the results you want? If not, look at your current marketing to see if you're making one of the major copywriting mistakes:Selling features instead of bene...
Marketing marketing reader people customers tellFinding Your Client's Business Problem Leads to Better Copy by: Neroli LaceyWHAT’S THEIR PROBLEM?How do you begin a dialogue with a prospect, be it in person, on your website or in print? You talk about your client’s business problem. W...
Marketing marketing business clients problem goodSnowflakes Improve Holiday Sales by: Marilyn Pokorney Snowflakes are beautiful! For the Winter Holiday sales season handcrafted snowflakes are the perfect touch. They lend an aura of a mystical winter wonderland to any room, house or office dec...
Marketing marketing gift customers sales orderHow To Write A Newsletter Without Being A Writer by: Eileen 'Turtle' Parzek One of the best ways to stay in touch with current and past clients, colleagues and fans, is to publish a regular newsletter. Whether you use a HTML template t...
Marketing marketing newsletter business audience theyHow "Available" are YOU? by: Anna-Marie Stewart Venton The internet can be pretty scary at times. Do you realise how easy it is to access your personal information? Your phone number, name, address? Even get driving instructions on how to get to...
Marketing marketing addressWorn Out Brochure Design Is Keeping Small Business Owners Down by: John Jantsch I got another one of those calls the other day...Can you make me a brochure?" Many business owners have been sold on the notion that they need a tri-fold brochure or...
Online Business online business marketing create manyWhy You Cannot Afford to Be An Anti-Social Internet Marketer by: Isaiah Hull Anti-social internet marketing is a critical flaw that will destroy even the best, most creative sales strategies. If you do not build relationships and follow up on th...
Online Business online business sales internet marketing personalIn the last six months of 2001 many businesses took a direct hit that rocked the foundation of their financial business security. Different mentalities have emerged in reaction to the shift in economy from "go for broke" to "just give up." Rather tha...
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