169 articles on "perception"

The Most Important PR In America

The Most Important PR In America by: Robert A. Kelly Just happens to be public relations activity that alters individual perceptions leading directly to changed behaviors. PR pulls that off by persuading a manager’s key outside audiences with ...

Business And Finance  business finance perception audience public relations
Do You Have an Exclusive Market Segment?

Do You Have an Exclusive Market Segment? by: Robert A. Kelly You do if you’re a business, non-profit or association manager with important external stakeholders whose behaviors affect your department, division or subsidiary the most. In your ...

Business And Finance  business finance perception behaviors audience
Don't Use PR...

Don't Use PR... by: Robert A. Kelly …lose the confidence of your key target audiences… discourage them from taking actions that lead to your success…fail to achieve your department, division or subsidiary objectives. A sad scenario t...

Business And Finance  business finance message audience perception perceptions
A PR Question For Chinese Managers

A PR Question For Chinese Managers by: Robert A. Kelly As the practice of public relations in China continues to mature, it seems appropriate to ask whether Chinese business managers – tutored as they have been by European, North American and ...

Business And Finance  business finance public relations perception
Want This Kind of PR?

Want This Kind of PR? by: Robert A. Kelly PR that really does something positive about the behaviors of those outside audiences that most affect your business, non-profit or association? PR that uses its fundamental premise to deliver external ...

Business And Finance  business finance perception audience relations
Sound Like Your Situation

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Net word count is 630 including guidelines and resource box. Robert A. Kelly © ...

Business And Finance  business finance public relations target perceptions message
PR Am I Getting a Good Deal

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 1090 including guidelines and resource box. Robert A. Kelly © 200...

Business And Finance  business finance perception relations those
PR Here's All You Need to Know

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 1130 including guidelines and resource box. Robert A. Kelly © 200...

Business And Finance  business finance perception relations audience behaviors public
Managers Why Not PR Like This

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 945 including guidelines and resource box. Robert A. Kelly © 2004...

Business And Finance  business finance perception public relations audience behaviors
Power Your Profits With Price And Perception

People don't always buy based on the lowest price, but they do like to feel they're getting a good deal. If your aim is to give your customers value for their money... then your asking PRICE should represent the VALUE customers place on you...

Marketing  marketing price value customer product perception