169 articles on "perception"

Moving Key Audiences to Take Action?

Moving Key Audiences to Take Action? by: Robert A. Kelly You know, those really important outside groups of people whose behaviors can help or hinder any business, non-profit or association manager in achieving his or her objectives? Are you per...

Business And Finance  business finance perception behaviors people audience
How Would You Ever Know

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Net word count is 730 including guidelines and resource box. Robert A. Kelly © ...

Business And Finance  business finance audience perception behaviors those
Why PR is an Engine for Economic Growth

Why PR is an Engine for Economic Growth by: Robert A. Kelly Business, non-profit and association managers committing their public relations resources to (1) doing something about the behaviors of those important outside audiences that most affec...

Business And Finance  business finance perception audience behaviors they
How to Keep PR Working for You

How to Keep PR Working for You by: Robert A. Kelly Managers in the non-profit, association and business worlds need to persuade outside audiences with the greatest impact on their operations to their way of thinking. And then move those external...

Business And Finance  business finance relations public people perception
Why Not Juice-Up Your PR?

Why Not Juice-Up Your PR? by: Robert A. Kelly Say, from tactics like special events, brochures and press releases to a public relations effort more in keeping with the challenges you face as a business, non-profit or association manager? I spea...

Business And Finance  business finance perception public relations audience behaviors
PR: Let's Cut to the Chase

PR: Let's Cut to the Chase by: Robert A. Kelly If your key – that’s KEY – outside audiences don’t exhibit the kind of behaviors that lead to results like these, you need to take a closer look at your public relations effort. Result...

Business And Finance  business finance relations public perception like
Managers Who Tap Into PR's Value

Managers Who Tap Into PR's Value by: Robert A. KellyBusiness, non-profit and association managers get a ton of satisfaction when they do something really positive about the behaviors of those outside audiences that most affect their operati...

Business And Finance  business finance perception audience relations
Managers Get Real, Please!

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 1095 including guidelines and resource box. Robert A. Kelly © 200...

Business And Finance  business finance perception audience those
PR's Only True Measure

PR's Only True Measure by: Robert A. Kelly Sure, you could measure the rather narrow results achieved by tactical subsets of your public relations program like special events, brochures, broadcast plugs or press releases. On the other hand,...

Business And Finance  business finance perception audience behaviors public must
Maybe the Strongest PR on Planet Earth?

Maybe the Strongest PR on Planet Earth? by: Robert A. Kelly Strong for business, non-profit and association managers when they use the fundamental premise of public relations to produce external stakeholder behavior change – the kind that lead...

Business And Finance  business finance perception relations public audience