568 articles on "press"

Do-It-Yourself Public Relations

Do-It-Yourself Public Relations by: Bonnie Jo Davis "Advertising is what you pay for. Publicity is what you pray for." What is a small business owner to do? You have dozens, hundreds or even thousands of competitors around the world. How do you ...

Marketing  marketing line press business book
Small Business Marketing Strategies: 5 Ways to Step Up Your Game in this Recession

Any small business owner knows making money isn't what it was 5 or 10 years ago; the economy is putting a hurting on entrepreneurs. After 2000 hit, new business owners had it easy. There was a glut of money and no real need to market in order to...

Marketing  marketing business press people small email
3 Strategies to Market Your Business Even When There’s No Money

Many small and home based businesses know they need to market and yet, have little or no money to do so. Sadly, many use this as a reason not to market. Even on a limited budget you can promote and gain visibility for you and your business. The follo...

Business And Finance  business finance media market press
Online Press Rooms Save the Media Time and Frustration

When Web site usability guru Jakob Nielsen tested how well major corporate sites met the needs of reporters, he gave them a "D" grade. Journalists who tested sites for him located basic information such as the companies' financials, management t...

Business And Finance  business finance press room sites online news
Promote Your Products With A Press Release

Promote Your Products With A Press Release by: Lisa MaligaWriting an effective press release is a way to draw attention to the products you sell and do so at a local level, nationwide and even get internationally. You don’t need to be a writer...

Site Promotion  site promotion word products press
PRofiting from Publicity Online Public Relations

Introduction One of the cheapest ways to market your business is to take advantage of the many opportunities that exist for free or low cost public relations. The exponential growth of the Internet provides constantly expanding virtual public relatio...

Online Business  online business mail press
Free Press Releases To Increase Your Online Visibility - Free Publicity Can Build Your Reputation

Learning how to write your own press releases will help you to build both credibility and visibility on the Internet. This is now a simple process, compared to previous days when you had to write in a particular style and then fax it to the editor of...

Marketing  marketing internet press
Is Your Website Spreading Stories About You

If it's not, then consider changing its format to make sureit DOES.Although many brick & mortar entrepreneurs know theimportance of having their own websites, most of them stillhave few ideas for maximizing them, and often end up withnothing mor...

Marketing  marketing press online when