Do Your Adverts Get You Sales? by: Jim Symcox Philadelphia retailer and US Postmaster General, John Wanamaker, once said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half." If you’re spending $10,00...
Marketing marketing advertising response advert sales moneyWhy is freelance direct response copywriting so lucrative? Because it drive immediate sales. And if you can show that your writing will get people reaching for their credit cards, you'll have no shortage of work.It's not complicated. Compan...
Business And Finance business finance direct copywriting response theyIn "Part One" we discussed some of the more basic Google search techniques. (If you missed it you can find it here: http://www.direct-response-marketing.net/artcilelib/articles/As promised, here's the "juicier stuff".Google has some advanced se...
Computers And Internet computers internet search response direct specific resultsThere are many solutions for a great tender submissionmeldunn.com.auOne of the great mysteries of the “open” competitive tendering process is that each of us has experienced defeat. What mystifies us is that there must have been a mistake – we...
Business And Finance business finance tender solution responseThe Power In A Gathering Of Women by: Eileen McDargh, CSP, CPAEForget "fight or flight" as the only duo of responses in the face of stress. For women, there's a third response: "befriend". A landmark UCLA study turned five decades of stress...
Women women response stress oxytocinQualifying vs. Closing the Sale by: Teri Samuels The Art of effective question asking (qualifying) determines the effectiveness and the success of the "close". EXAMPLE: Let's assume you're a candy sales rep. You sell both chocolate and...
Marketing marketing candy chocolate response customer youaposreBest practices for e-mail marketingBusiness use of email has increased dramatically the past 2 years, with many workers checking their email constantly throughout the day. A study from the Gartner Group showed that 42% of users check their business ...
Computers And Internet computers internet email mail response theyOriginality counts and you'll be counting your sales figures whenyou implement your original ideas in your product line, marketingand sales materials.Take a look at many of the headlines and advertisements that youcome across on the Web and in ...
Business And Finance business finance original response comeTop 10 RulesOver the years I have helped create and execute hundreds of email marketing broadcasts for everything from conferences to double-glazing, and betting services to financial services. I have seen some outstandingly good creative and some ou...
Computers And Internet computers internet message email response htmlAhhh! The never-ending battle. I'm sure you've heard both statements made with passion. Those that believe you must walk your customer through each and every benefit preach, "Long copy sells better!" Proponents of this copywriting method sa...
Marketing marketing people response long