23 articles on "seniors"

How to Market to the Internet's Fastest-Growing Segment

If you have ignored the older population in your online marketing efforts you may want torethink your strategy, particularly if you know your product or service appeals to thatsegment in the off-line world.Older Americans are going online at a faster...

Home Based Businesses are not just for mommies anymore…time to tap into a growing trend. Mommies move over…the seniors are here!

Many people hold the misconception that a home based business is only for women taking care of small children. WRONG! As a result of the corporate and private employment world’s covert adherence to age discrimination when hiring those over 50, the ...

Wake Up Business World! Gray is Golden!

It’s a demographic fact. There are more people over the age of50 than ever before. Seniors are the fastest growing segmentof our population, and their incredible spending power gives riseto a new selling rule, Whoever has the gold… rules. Seniors...