29 articles on "tactics"

Maybe You SHOULD Worry About Your PR!

Maybe You SHOULD Worry About Your PR! by: Robert A. Kelly Especially if your public relations budget is all about tactics like brochures, special events, talking to reporters and press releases. Please don’t get me wrong. Communications tacti...

Business And Finance  business finance perception public relations behaviors tactics
Choosing Tactics for Your Web Site Marketing Plan

Based on the strategic marketing plan book "How Much for Just the Spider?"Objectives, strategies, and tactics - these are the parts of a solid strategic marketing plan. Your site objective defines the big picture, strategies provide the framework, an...

Marketing  marketing tactics target plan positioning
The FBI's Most Wanted Fugitive's List Turns 60

Just a few days after Leslie Rogge spent his 70th birthday in prison, the FBI was having its own birthday party of sorts. They were celebrating the 60th anniversary of the birth of the FBI's Top Ten Most Wanted Fugitives list. Created in 1950, t...

Writing  writing list rogge fbiaposs tactics capture birthday wanted
Customizing Your Online Marketing Strategy

The online marketing strategy you choose to use is something of a personal choice and should be given much thought. When working online it is always advisable to get the most out of both your efforts and time since a lot of both will be required. Wit...

Marketing  marketing online tactics strategy skill
PR: Ouch! Tells the Tale

PR: Ouch! Tells the Tale by: Robert A. Kelly Ever get the feeling that your public relations program isn’t doing much about the behaviors of your important outside audiences? Those audiences whose actions have the greatest impacts on your busi...

Business And Finance  business finance audience target tactics behaviors
Public Relations Time To Fix It!

Is it broken? It will be if (1) you buy public relations services, then rely on tactics alone, and (2) fail to insist on a visible modification in target audience behaviors as a conclusive measure of PR success.Ask a CEO. Many will tell you “I want...

Business And Finance  business finance public relations tactics audience behaviors behavior
Developing a Web Site Marketing Plan

Developing a Web Site Marketing PlanPart One of a Four Part SeriesBased on "How Much for Just the Spider?"by Bobette KyleFor many of us, finding the time and commitment to complete amarketing plan for our Web sites is difficult. There are so manyothe...

Marketing  marketing plan strategies objective tactics
What Is "Best Practice" Public Relations?

What Is "Best Practice" Public Relations? by: Robert A. Kelly Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Net word count i...

Business And Finance  business finance audience tactics relations public those
Public Relations Mixup

Please feel free to publish this article and resource box in your ezine, newsletter, offline publication or website. A copy would be appreciated at bobkelly@TNI.net. Word count is 885 including guidelines and resource box. Robert A. Kelly © 2003...

Business And Finance  business finance public audience relations tactics
Case In Point Building a Web Business Doesn’t Have To Cost a Fortune

by Karon Thackston © 2003http://www.ktamarketing.com Ask Bobette Kyle about building a Web business on a small business budget, and you’ll be amazed what she’ll tell you about planning and coordination. By getting to the heart of the online ...

Business And Finance  business finance tactics planning marketing owners