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1) YOU'RE IN IT FOR THE MONEY. Keep your newsletter aligned with yourbusiness. Always work products into the articles and information discreetly,but distinctly. Don't push it to the point of useless sales-packedinformation. Remember that mo...
Marketing marketing newsletter format business donapost contentYou are probably thinking you really don't need to start a newsletter.After all, the Internet is swamped with people offering them. There arethousands perhaps millions of newsletters out there. Why should you offer an electronic newsletter at yo...
Marketing marketing newsletter donapost fromVirtually every person who enters your business has this question in their mind. To truly maximize your revenues you need give people a reason to buy from you versus a competitor. This article will explore a few strategies that will help you differen...
Marketing marketing customer buyingEvery sales interaction, whether in person or virtuallyfrom your web page, should begin and end on a personalnote. The customer and the sales or marketing personshould begin and end their relationship as two "humanbeings" building towards a goal that...
Marketing marketing professional salesWhy do people write long copy? It is not because theirreaders read it all! People write long stories for the samereason that restaurants that serve big portions getcustomers lining up at their doors. They are creating theillusion that their meal is c...
Writing writing piece marketingToday there are so many web sites on the web, but so few of them have good content and there are even fewer web sites that have large amounts of content. Why is the web like this? For one most webmasters are trying to make a quick buck and others do...
Writing writing visitors becauseThe Working Case Study by Christine TaylorNext to white papers, case studies are the most popular tool in the technical marketer's toolkit The ubiquitous case study can range from a 3- paragraph online snippet to a full-blown magazine article. T...
Writing writing customer case project studyRecently, I was asked to write a radio program for a non-profit organization. I had worked in broadcast journalism for many years before I switched to online communications and really enjoyed getting back to my radio roots. But something interesting ...
Writing writing radio content audienceDoes Your Marketing Plan Need Changing? by: Joy Gendusa Change is good, right? Not always. But when is it bad? Is it a question of good or bad? Sounds philosophical. Maybe it is. Philosophize on this…why would one take something that is going ...
Marketing marketing change overDo You Find Promoting Your Website Difficult? by: Ryan Blake Here are my two favourite methods that get me maximum results. Creating Viral Advertising Campaigns. This is probably the best form of advertising available and all it entails is tha...
Marketing marketing traffic making give