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"What am I doing wrong?" That's a question business owners often ask themselves when business is slow. Often, the answer is... "You're not doing anything wrong. You just need to do some things better and you need to start doing a few thing...
Marketing marketing offer business customers prospectsIdentity theft is a hot topic these days – at least on a personal level. In business, though, the serious issue is identity neglect!What do I mean? I mean many businesses don’t pay attention to identity issues. That’s because they don’t under...
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Marketing marketing whale unique aboutby Karon Thackston © 2002http://www.ktamarketing.com We all wish we could have ultra-responsive mailing lists, don’t we? The dream of most marketers is to send out their ezine and sit back to watch a flood of orders come in. After all, while w...
Marketing marketing rate subscribers ryanThe acronym USP (Unique Selling Proposition) was created byRosser Reeves, marketing expert in the 1960's. Over time,his concept has been used by others, called different namesby different individuals and pretty much has taken on a lifeof its own...
Marketing marketing business unique selling aboutVisitors come to your site and don't buy on their first visit.It often takes 6-7 visits before they buy. So, how do you gettheir business if they don't come back? For that matter, how doyou get them to come back? One answer is to run a cont...
Marketing marketing contest referrals wouldPerhaps the most revered of all marketing books is "Scientific Advertising" by Claude C. Hopkins. And why not? It's been dampening enthusiasm, mauling budgets and scuttling good ideas for nearly a century."Sacrilege!" I hear you cry. "'Scie...
Marketing marketing testing advertising itaposs headlineDo you use your own virtual server to send out your magazine? I do. Be warned, I have discovered bad things that can happen when you don't check your server before you send to your list.Last week, I was getting ready to send out to my subscriber...
Marketing marketing list change newsletter server sendIt was a night of focus and inspiration.On October 20, 2004, the Boston Red Sox made history.They became baseball’s first team to win a best-of-seven post-season series after losing the first three games.And they did it against arch-rival New York ...
Self Improvement And Motivation self improvement motivation game team batting bestWhy You Shouldn’t Give Away Free eBooksIf Internet Marketing were a college major, in Lesson 1 of “Internet Marketing 101” you would be taught to give away free ebooks:As a promotion for your main productAs a bonus to enhance your product offer...
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