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Ashley opened a posh, little gift shop and decided that the bestway to advertise was a 15 second spot on one of the localtelevision stations. Her commercial emphasized that people shouldstop by for the grand opening. When her shop first opened,it was...
Marketing marketing people store shop business ashley chainWHERE TO FOCUS YOUR MARKETING by: Charlie Cook Imagine that you ran an ad, mailed a brochure, or sent an email ad to a new list of people who fit your target market profile and everyone who saw it responded right away and made a purchase. Has t...
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Self Improvement And Motivation self improvement motivation datingself start service onlineOrganizing Your Data to Write Better Copy by: Neroli LaceyLast quarter I talked about interviewing / gathering data. So now you’ve got several thousand words of notes, hopefully digitally recorded. What comes next?GETTING ORGANIZEDI suggested ...
Marketing marketing ideas writing flowIs Your Marketing Strategy Killing Your Profits? by: Charlie Cook With the wrong marketing strategy you could be killing your profits and limiting your business. Your marketing strategy is like the driver in a car, with marketing tactics being t...
Marketing marketing business strategy tactics helpAre You Asking the Right Questions in Your Copy? by: Karon Thackston It’s a common approach to writing copy. You begin by asking questions. Why? To evoke thoughts in your readers' minds, to stir up emotions, and to get customers thinking ...
Marketing marketing questions people willWhy You Should Write To Inform And Not To Sell by: Joyce A Corrales Advertising is key! Unfortunately most people waste their money on advertising unless they can play by the numbers. Playing by the numbers is simply spending enough money on adv...
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