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One of the most common trap the marketing folks get into when working on technical products is focusing on the features of a product rather than the benefits to the end user. Features are great - we all want to know what is in a product and want to b...
Writing writing product benefits features appleThe traditional role of a copy writer has long been considered that of knowing how to write persuasive sales copy. With the 'birth' of the internet it seems a copywriter must take on additional responsibilities in order for their sales copy...
Writing writing attention actionA major "character" in Mark Salzman's first autobiography is his father. Sometimes his father paints. But his father hates painting. He likes it when his painting is done. He likes having painted. But the act of painting itself is, in his opinio...
Writing writing iaposve donapost theySecret of Making Money on the Web by: Tony Murtagh So, you really want to know the secret formula of how to make some money out of a home business on the Web? Well, that formula is J.F.D.I. J ust F laming D o I t Simple! No, I am not being fli...
Online Business online business write formulaBack to basics. Forget funky design, good copywriting is the key to a clear and intuitive website. Are you losing business because of your website? More and more customers are logging on to the Web to decide where to spend their money because it is ...
Writing writing message structureMost “create-your-own-ebook” advice tells us to write about something we know or are interested in. That’s a good place to start, but it isn’t absolutely necessary. And if you follow the advice of successful Internet marketers – “find the...
Writing writing interview ebook expert questionsWhy write an eBook? (Where do you want to be?)You want ongoing, lifelong multiple streams of income. You want to raise your credibility and trustratings with clients or customers. You want to get your message out so the world can be a betterplace. Ye...
Writing writing write ebook book benefitsCombating Writer's Depression by: C.M. Torrens Depression is something every writer I've known faces. When you sit at your desk staring at the blank page you think of a million things, hardly any of which belong to the story your'...
Writing writing read things neverWhy Do We Publish? by: Michael LaRocca A major "character" in Mark Salzman's first autobiography is his father. Sometimes his father paints. But his father hates painting. He likes it when his painting is done. He likes having painted. But ...
Writing writing iaposve donapostThe Work Flow Cycle of the Editorial Industry by: Yuwanda Black As an editorial professional, I'm sure you're aware of the market slump right now. What you may not be aware of is that this is due to more than just the economy. Editoria...
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