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Your Book Marketing Plan - Winning Strategies and Tips by: Ink Tree Ltd. Many authors hit a roadblock when it comes to putting together and implementing a book marketing plan. You know you need to have one, you have a vague idea of what it needs...
Writing writing book plan component marketing booksHave You Settled On First Choice When Choosing A Title? by: Nick Vernon Short Story Writing Tips - We’ve established what a title should be and we’ve also established your title is your selling tool. So if it can make or break the sale of y...
Writing writing story title thought hopeIf you're trying to do business anywhere, especially online, youcan never overestimate the impact and importance of good old-fashioned credibility.Any brick-and-mortar, street corner business has at least somelevel of credibility. The fact that ...
Writing writing business online credibility sureThink about it.How many people do you write to during a business day? Howmany of these people know you only through your words?Okay, so maybe you have shared a few handshakes with someof them. But their opinion of who you are and your worth asan empl...
Writing writing business people imcoms writerThe reason an author does a book tour is for publicity. When an author visits a city, the publisher is hoping that a newspaper will feature the book – since the book signing is a local event. Unfortunately, if an author self-publishes, the book tou...
Writing writing book blog tour author thereIn the first part of our four part SEO Copywriting and Personas post we looked at the necessity of having a careful and clear understanding of the target audience. That in order to be able to communicate effectively, we need a crystal clear picture o...
Writing writing part clearHow would you like to sell more copies of your book? Would you like to read excerpts from your book to a captivated audience? Book signings are the cornerstone of an author's post-publication foundation. But how do you set them up? Organizing...
Writing writing book storesTesting Headlines by: Patrick Quinn A correspondent to AdBriefing, my monthly newsletter, has posed a very sticky question. How, she asks, can you tell whether a headline you have written is a good one…or not? What she means by this, I imagine...
Marketing marketing headline write widget willHow To Write A Killer Sales Letter by: Patric ChanI sit down and look at my notebook. Then, I put myself into the ‘zone’. That’s how I start to write web copy that sells. Whether you agree with me or not, your web copy will determine wheth...
Online Business online business write zone writing ideasThe first thing I learnt after writing my first copy was – it all boils down to how much your copy sells. No matter how good it is, no matter if it beats Hemingway and Dickens in the efficient employment of language, if it does not sell, it is wort...
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