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Classic bloopers: In a cocktail lounge in Norway: "Ladies are requested not to have children at the bar."At a Hong Kong dry cleaner: "Drop your trousers here for best results."In a Nairobi restaurant: "Customers who find our waitress rude ought to se...
Writing writing thoseSo you write this terrific Imcom. (An Imcom is anyimportant business communication such as aletter, memo, proposal or report.)It sings. It sells. And it flops!What happened? You dribbled away your close. You whisperedinstead of shouting. You hung nic...
Writing writing target imcom close© 2005 by Bruce CarlsonDoing the copywriting for your own website without the proper knowledge and tools is pretty much like flying blind in a snowstorm without piloting experience or instruments.It doesn't work too well.A very basic knowle...
Writing writing copywritingPublishing content is noted for it effectiveness at creating not only additional exposure but also credibility for the author. The key to this online marketing strategy is that what you publish MUST contained some sort of useful information for the t...
Writing writing online content time marketing traffic"Best of Friends" is a novel about the lives of the "Fabulous Five." The Fabulous Five is a group comprised of five wonderful, loyal ladies who have been best friends for years. Each woman in the group has her own issues to deal with and to learn fro...
Writing writing friends brantleyA glossy magazine placed an advertisement on its Web site, targeting the publication’s upscale subscribers. The expensive ad emphasized how perfect the tiniest detail would be for guests who stayed at a certain, very fancy hotel.There was only one ...
Writing writing potential editorAre You Asking the Right Questions in Your Copy?by Karon Thackston © 2004http://www.copywritingcourse.comIt’s a common approach to writing copy. You begin by asking questions. Why? To evoke thoughts in your readers' minds, to stir up emot...
Writing writing questions people aboutHave you heard of Brian Keith Voiles? Probably not, but if you have eyes you've seen his ad campaigns and you probably even bought products that he created ad campaigns for. Would you like to have the formula he gets paid $12,500 to put into use...
Writing writing product youaposveAre you frustrated that your sales letter isn't getting results? Do youwonder how you could make a satisfactory sales letter even better?If you said, "yes" to either of these questions then I invite you to readon as you will be richly rewarded. ...
Writing writing sales words problem storiesTestimonials are quotations from satisfied customers and clients. They are one of the simplest and most effective ways of adding punch and power to web site sales letter.How do you get and use testimonials? Here are some tips for using testimonials:1...
Writing writing testimonials customers customer