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Back in 1985 when I first started copywriting, the only helpI could find on the subject were books by Herschell GordonLewis, Bob Stone, David Ogilvy, and a few others. I didn’teven look for books on how to build a copywriting businessbecause it nev...
Writing writing copywriters business books clientsAbout two weeks ago I received an article submissionthat immediately attracted my attention. The title wasidentical to the title of an article I wrote and whichwas published in 'WebProNews' in May 1999. "Probably just a coincidence", I thou...
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