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Gertrude Stein insisted that a rose was a rose was a rose. And Iwill proclaim, right here, that boring is boring is boring.You've probably heard (ad nauseum) that writing for the web iscompletely different than writing for print. Keep your copy ...
Web Development development writing content stepTips for Creating a Successful Personal Online Dating ProfileYour profile is the key to meeting your perfect match at online dating and personals services so it’s surprising that many profiles are mediocre at best. With a little extra time, thought...
Writing writing profileWhy do people write long copy? It is not because theirreaders read it all! People write long stories for the samereason that restaurants that serve big portions getcustomers lining up at their doors. They are creating theillusion that their meal is c...
Writing writing piece marketingThe Working Case Study by Christine TaylorNext to white papers, case studies are the most popular tool in the technical marketer's toolkit The ubiquitous case study can range from a 3- paragraph online snippet to a full-blown magazine article. T...
Writing writing customer case project studyRecently, I was asked to write a radio program for a non-profit organization. I had worked in broadcast journalism for many years before I switched to online communications and really enjoyed getting back to my radio roots. But something interesting ...
Writing writing radio content audienceIs your sales letter not converting readers intobuyers? It just might be your choice of words.Listen. People don’t stop by your site to be wowedby your stunning prose. They want to be sold. Andthe fact is your sales letter needs to becompelling, bu...
Writing writing sales letter reader intoArticle marketing serves multiple purposes for anyone building a business online. The best part is that some of these benefits are deep rooted and long lasting. One of the more obvious benefits you get from writing articles that are published online ...
Writing writing online articles buildingNext time you're flicking through your local newspaper, take a good hard look at the ads. And notice how many of them give you a compelling reason to pick up the phone and get in touch with them now. You'll need to look closely because... ...
Writing writing offer report business overEbooks are one of the best ways to make money on the Internet right now. These days it seems everyone has their own ebook but it's true, everyone has at least one ebook inside of them. Whatever you do in life and wherever you go, you build and ...
Writing writing people knowledge lifeThere are many aspects to writing a novel that one has to keep in mind. One that rather obvious, but can be easy to forget about, is the simple concept of time. While you may inherently know where you are in the timeline of the story, are you sure th...
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