Affiliate Program As It Should Be

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Affiliate Program As It Should Be

By: Pavel Lenshin

Every off- or online business has a target of growing its market share. Under all other equal conditions the percent of the market, occupied by a company, means certain level of recognition, brand, exposure and, therefore, sales and income.

For small business owner a shift from 0.01% internet market share to 0.04% may result in tremendous four times income growth, the problem is in the limits of resources this particular owner has access to. Usually they are weak enough to allow such expansion at their own cost.

Help may come from two massive marketing instruments: - viral marketing; - business partnership based on outsourcing necessary resources.

Today we are going to speak about latter instrument of gaining exposure you deserve.

Business partnership is an agreement between two or more legal entities to cooperate together in order to reach mutually beneficial results. By extrapolating such statement into a framework of gaining market exposure, we can narrow this meaning down by focusing on uniting promotional efforts for reaching mutually beneficial results.

In practice the owner of affiliate program with the aim of gaining extensive market exposure attracts fellow marketers to promote the owner's(s') product(s) for a reward usually in the form of commission from retail price per sale. A commission for popular info products may vary from 5% to 70%.

Promotional materials (like, endorsement letters, reviews and articles) can greatly assist your partners in promoting your product as highly effective pre-selling tools.

The dilemma of joining affiliate programs

The most common mistake beginners do is registering with all possible and impossible affiliate programs they see in hope to promote them all and collect all the money they were promised to get on the page of respective affiliate program owners.

In dominating majority of cases they end up with wasted time and money. The reason is simple, they don't have necessary resource - a database of consumers, subscribers, business partners - people who may be interested in such type of offers. Instead, those newcomers decide to start their online businesses by promoting other people's products, what is extremely hard, because you will build client database and credibility for the company products of which you promote, not for yourself. The only thing you can do is to grow the subscription database, unfortunately, the most valuable asset - loyal clients - won't be accessible in any case.

Some well-known internet millionaires, making fortunes cross-promoting 3rd party products may truly support the idea of "easy income with affiliate programs", but they tend to forget that all their profits were possible due to huge subscriber databases, thousand of affiliates and customers a newcomer does not have!

That is why start wise by creating your own product, grow your credibility, circle of loyal customers and then join and promote as much 3rd party products as you consider necessary.

Setting up partner program

Every partner program you will create or setup should have, at least, basic must-have features:

  1. Database driven registration of affiliates.

  2. Tracking affiliate sales in order to count commission.

  3. Admin control panel to support affiliates and track their sales.

There are 3 basic methods of having fully functional partner programs application, not going far into science, they are "do it yourself", "setup 3rd party application", "use 3rd party service".

The first method is for those, who are knowledgeable programmers and fortunate enough to invest a lot of time in creating such a solution for personal needs or those, who are lucky to have a lot of money and hire those knowledgeable programmers. Responsibility for taking under control all support and function-related issues would lie on your shoulders.

Setting up 3rd party affiliate program solution requires much less time or money, if any. The result will be the same as above - fully functional partner program and inevitable support problems. The only difference is that you won't be able to develop that partner application the way you need and like.

The main advantage of 3rd party service is the ability to stay unaware of how your partners sign up, track sales, receive checks and so forth, because in this case servicing your partners or affiliates will be the headache of independent company, not yours. For such "reluctance" 3rd party affiliate program provider would charge you on monthly or per sale basis, slightly decreasing your net profit at each sale.

Having your own affiliate program in place enables you to expand your market boundaries exponentially.

About The Author

Pavel Lenshin is a devoted Internet entrepreneur, founder of, where you can find everything to make your business prosper. Discounted Internet services,

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lagrimas175 27.08.2007. 20:52

Does anyone know of a good affiliate program I can use for my site and product which also works with PayPal? I have a product which I want to sell on my website. I also want to do an affiliate program so that others can sign up and sell my product on their sites, as well.

Does anyone know of any sort of product I can use on my site that will keep track of affiliate sales, etc.?

Right now, I'm using PayPal to accept payments but I would be open to using someone else if their fees were similar or less than PayPal's when accepting payment. Thanks!

Also, if you have any other useful information, tips or tricks about this sort of situation, I would be happy to hear it. Thanks again.


Admin 27.08.2007. 20:52

This company has a great affiliate program. Give them a call. They can help you with all your web design needs.


Ramy 04.09.2008. 10:27

What's the difference between a banner and an affiliate program? From what I understand is that affiliate program is the promotion of one company's product or service through the website of another company.


Admin 04.09.2008. 10:27

The basic idea behind affiliate programs is that when you become an affiliate (also called a referrer, reseller or associate), a partnership is created with the merchant ? the owner of a product or provider of a service. Once you as an affiliate refer a customer to the merchant and the customer makes a purchase, you get a percentage of the sale (a commission).

If you have a website, placing a banner on your site is one way to market a merchants product. A banner is simply a graphic, usually a square or rectangular.

You can sign up for a free affiliate marketing basics course at this site:

Hope this helps..


Jmo 01.09.2007. 11:53

How do you start an affiliate program for your online business? I'm venturing out on a small business idea online. I would like to give vendors the ability to resell my product or act as a distributor. I don't know anything about this. How do you go about setting up an affiliate program? Any requirements? Any pros and cons?


Admin 01.09.2007. 11:53

The pros are that you will have others helping you sell your products and then you normally only pay them once they have sold the item so you can't really loose out on that part of it.

The cons are that there is quite alot of work involved and you have to advertising your affiliate program just like a site to get affiliates interested in signing up. It's not an easy task running an affiliate program, but you can let 3rd party networks take most of your workload of you by paying them a little extra so that they can practically run it and help get affiliates for you.

Just in case you are wondering where to get software then there is some of the best affiliate tracking software listed at:

The ShareASale listing in that link that I have just given you is a very good network that will help you get affiliates and will manage most of the affiliate program for you. You are also able to set up datafeeds, allow lifetime commissions, pay per sale, click, lead, etc.

That is a very good and reputable network. I'm an affiliate over there, but there has also been a lot of good stuff that their merchants have said to.

Hope this helped you out a little further in your decision on what to do.

Good luck anyway.


Stefen 22.05.2012. 01:38

If I want to start an affiliate program?how do I get started? it's internet affiliate program.


Admin 22.05.2012. 01:38

There are basically 4 different types of affiliate management solutions. They are:

Custom Software ? You can have proprietary software written and hosted on your own server. However, unless your company has very specific needs not served by other solutions, this can be a very costly endeavor. I highly recommend that you look at a number of third party solutions before resorting to this option.
Affiliate Network ? Affiliate networks are the most expensive, yet feature-rich affiliate management solutions. Some networks charge either a flat monthly fee or a percentage of sales to handle all your affiliate sales transactions and in handle commission payment processing. The biggest benefit to joining most affiliate networks is that thousands of affiliates will be introduced to your offer as soon as your offer is made available on the network. Some networks are trade-specific, such as Credit Soup, which promotes only offers from credit card companies and financial institutions.
Remotely-Hosted and Third-Party Software ? You can buy an existing script for placement on your own server, or lease a solution that resides on the leasing company?s server.
Shopping Cart Integrated ? Some shopping carts, like 1ShoppingCart have affiliate program management solutions built right into them.


Aaron 19.07.2010. 18:20

How can someone under 18 get paid from an affiliate program? Hello, I am looking get into an affiliate program called Global Domains international. And I'm wondering How can someone under 18 get paid. I've been looking at Pay pal and I'm still not sure if i can do it through them. but is there any other way? I'm not old enough to open a checking account yet so :/ Any ideas?


Admin 19.07.2010. 18:20

Well, I agree with paypal. I am very impressed that you are under 18 and looking make some money. Most 18 year olds are still into partying and blowing their parents money. Affiliate programs are very good to get into, you can make a lot of money. I am doing affiliate marketing myself right now with a program at which I have made a lot of money with. The good thing about this program is you get full complete training with videos that show you step by step what to do and how to do it and the support is great. You will never be alone. Check it out when you get a chance.


cookindea 08.06.2008. 14:34

I am an author and have written a book. Which affiliate program should I use to track referrals? I've self published. I need to find a way to track referrals from other sites that buy my book at my site (affiliate program, shopping cart). I currently use paypal for purchases now. Do I need to change? There are soooo many - I don't know which one would work for my purpose. I don't make a lot of money from this so don't want one with high monthly fees. Any help would be appreciated.


Admin 08.06.2008. 14:34

Paypal does not have an affiliate program software that allows you to track which of your selllers sold your book

Use Clickbank or 2checkout -- they charge higher in terms of commissions but they have allow you to set up an affiliate program


momof3mt 18.04.2011. 15:18

Can I set up an affiliate program for my free newsletter? I have a free entertainment newsletter. It lists free activity ideas, but we do have paid advertisements on the side. Can I set up an affiliate program and pay people for getting friends to sign up for this FREE newsletter? How would I go about setting something like that up? Any legal issues?


Admin 18.04.2011. 15:18

You can setup your own affiliate program in ejunkie and ask the affliate to join via ejunkie.
And also you can send money to affliates after someone referrer.

More details ejunkie site


TearJerky 06.05.2010. 00:55

How does an affiliate program work? I saw one ad of an affiliate program in a one site and immediately registered as a member at But then it is not so clear to me, what is an affiliate program how does it help my blogs? I have a domain but borrowed from wordpress, is this appropriate for an affiliate? please help Thanks a lot.


Admin 06.05.2010. 00:55

Here is a good affiliate program


ecminn 22.01.2010. 05:53

looking for honest reviews from real people on shareasale affiliate program? I am looking at shareasale affiliate program for my blog.I am trying to get some honest reviews of their affiliate program from real people who use it.


Admin 22.01.2010. 05:53

i like Here's a high demand product that sells itself and offers high commission. Affiliates earn $40 commission on sales. Affiliate program managed via: PayDotCom. Payment method: PayPal. website:

Login to affiliate members area:


Jbmiami78 12.06.2011. 23:18

How to modify a php script by replacing an affiliate program with another, how would i go about this? The script displays items based on keywords from an affiliate program and I want to simply change out which program it pulls products from. I'm not sure if I would just need to change database or if multiple files would need updated to make it work? Any help or input is greatly appreciated!


Admin 12.06.2011. 23:18

Without links to your site or some kind of explanation onto how your site links with the addiliate program, we cannot inform you of the steps required.

Repost the question, with sample files or a better description of how the systems work.



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