Pay Per Click Search Engine Marketing - Starting A Campaign

Comments (20)


Pay Per Click Search Engine Marketing - Starting A Campaign

By: Martin Lemieux

Pay per click advertising is an on-going and growing arsenal for all entrepreneurs world wide. Whether your have a small business or a large business, buying a search engine placement is definitely the way to go.

Why fight a never ending battle against some of the worlds best webmasters who have years of experience and are deticated to search engine placement 24 hours a day, 7 days a week?

Don't fight the battle, win the battle by utilizing pay per click search engine marketing!

1st Thing 1st: Testing Your Market Place...

If you've never attempted a pay per click campaign, a good idea is to start with a small budget in order to test your market place.

The key is to find what your potential customers are searching for. There's no better place to test that out by going to Google. Google allows you to pay for a small ad off to the right within a small green box.

Huh? If you've never seen these small ads within Google, go to: http://www.google.com

If you type in "web design" in google's search engine, you will no doubt get the regular results on the left, as well as a list of small ads off to the right within small green boxes.

Underneath the small green boxes, you will see a link that says; "Place your ad here". Another route is by going here: http://adwords.google.com

Please do yourself a favor and deticate yourself to a small ad within Google in order to learn the ropes and utilize an inexpensive way to some fabulous research information.

You'll want to determine how much you are willing to pay for 1 month. It could be as low as $20, but I recommend starting out with $50.00 to start your 1st campaign.

Try coming up with an ad that's catchy and to the point!

Ex. Legal Services

Get A FREE Consultation!


Legal Services in Ontario


legalservices.com

After that you need to predetermine the "Key Phrases" you think that your potential clients are typing in Google when it comes to your product or service.

EX. "Legal Services".

When Google asks you to enter your key words or phrases, you might want to try entering something like this....

  1. Legal Services

  2. Lawyers in Ontario

  3. Law Services

  4. Lawyer Services

  5. Lawyer Services in Ontario

Try using as many as you can think of... Google will later show you the most popular key phrases compared to the key phrases that don't work at all.

Please Note: I am using Google's Adwords as an example because of how easy it is to log into your account at any time and check to see how many people have seen your ad and how many people have actually clicked on your ad to visit your site.

Once you've entered your "Key Words & Phrases" now you're going to be asked to enter the maximum amount of money you want to pay every time someone clicks on your ad.

Ex. If someone searches "Legal Services", you enter that you will pay a maximum of 0.07cts per click.

This will give you a pre-qualified potential client for 0.07cts.

Let's move on a little now..

Assuming that your ad is all set up and already on the way. Now you can return to Google, log into your account and see how your "Key Words & Key Phrases" are performing with your campaign.

It might read something like this....

  1. Legal Services -- Ad was viewed 2000 times -- Clicked on 100 times.

  2. Lawyers in Ontario -- Ad was viewed 4560 times -- Clicked on 9 times.

Now you will get a much better understanding at what your potential clients are searching for and what they are actually clicking on.

KEY NOTE: Try to experiment with this as much as possible and as quickly as possible so you can really begin your Pay Per Click Search Engine Marketing.

Are you ready???

Now that you have your predetermined key words of phrases you want to use, you can now start looking into pay per click campaigns. Per per click search engines are a little different compared to the Google Adwords because instead of getting a small ad off to the right you are now going to bid on actual search engine placements.

1st thing you want to do is to visit a pay per click search engine. For instance, you might want to visit: www.goto.com or www.lycos.com or any other pay per click search engine online and test your new key words to determine what the top placements are paying for those spots.

Ex. Let's use "Lawyer Services" again, type in that phrase in any ppc search engine and look at the top placements! It should read something like this...

5) Legal Services.com


Our firm is dedicated to helping you win your case each and every time.


Cost: $0.10

The key is to look at the cost. The cost is what "Legal Services.com" was willing to pay for the 5th search engine placement.

And there you go, you now have the basic knowledge to plan out a pay per click campaign. Always remember to lay out how much you are willing to commit to your search engine campaign and keep yourself to it.

I recommend to all my clients to atleast master the Google Adword program. Google's search engine is the #1 hotspot on the internet for potential clients, why not get a slice of the pie!

Good Luck To All!

About The Author

Martin Lemieux


Smartads - President


http://www.smartads.info


Affordable web site design & Web Site Marketing Tips


http://www.flyinggelatingames.com


ASES - Affordable Search Engine Specialists

GOING TO PUBLISH THIS ARTICLE?


Send us a note of the location so we can add a link on our site to where you have used the article! http://www.smartads.info/contact

Comments

amanda 23.12.2012. 00:26

How can I promote my business using search engine marketing? I want to promote my website and business online to generate more leads using search engine marketing (SEM) and search engine optimization (SEO) but I am not sure how to maximize my adwords campaigns. How can I effectively find the keywords that will generate the most relevant traffic to my site?

Is it better to use SEM or SEO for small medium size business with a limited budget? I am trying to do my own adwords campaign but find it too time consuming.

There are way too many services to sort through, is there any reliable services that could manage my adwords campaigns at affordable prices?

Thank you !

amanda

Admin 23.12.2012. 00:26

Using google adwords search engine marketing (SEM) is a very effective way to promote your business online. There are lots of useful information directly on google site where you can get started.
http://support.google.com/adwords/bin/answer.py?hl=en&answer=2497976&ctx=welcome-2642398

However, if you have a small budget and limited time; a knowledgeable SEM manager can optimize your existing campaigns at affordable prices. You can do Pay Per click advertising with any budget and there are many methods to run effective campaigns to produce the best return on investment (ROI). Be careful to make sure the campaigns you run are relevant to what potential leads are searching for, otherwise you can lose a lot of money.

Bottom line its best to consult a reliable SEM management companies and ask one of the SEM managers to look over your existing campaigns and give a free estimate of their rates.

Admin

Alfamale 05.08.2010. 16:09

What are the most important and reliable ways of marketing my website? I have just launched a new website (www.ladies-accessories.co.uk).
I now need to start marketing my site.
What are the most important and reliable ways of marketing my website?

Alfamale

Admin 05.08.2010. 16:09

Alfamale,

I've take a look at your site to make the following recommendations.

The first and important part of the equation of reliably marketing a product is to have the right product (i.e., your web site). So you need to ensure your site has strong foundations?to that respect, your site is weak?otherwise, the building will collapse one day or later.

In order to build long-lasting traffic from search engines, you need to do your homework, as follows:

?1. The minimum you can't ignore?

First, fake sure search engines are fully aware of your site and pages by managing proactively the relationship with them (see my answer to "How to add your webpage to search engine?" in the source section below).

Second, you cannot improve something you don't monitor. So I strongly suggest you create a Google Analytics account (http://www.google.com/analytics/, it's free) and embed the tracking code iin your pages to monitor vital signs of your site (e.g., number of visits, referring sites, keywords searched).

?2. Building good foundations for global search?

Implement search engine optimization (SEO) best practices to meet demand (visitors' searches) with an offer (unique content) (see the source section below for the link to the self-explanatory "Google's SEO Starter Guide"?a resource I strongly recommend to read). This mainly includes:
?Identifying relevant topics through analysis of searched keywords
?Leveraging the right keywords in your pages (e.g., title, description, and keywords metatags)
?Writing content on identified relevant topics

IMPORTANT NOTE?I've take a closer look at your website to find out a significant margin for improvement (take a look yourself at how Google sees your pages at http://www.google.ca/search?sourceid=chrome&ie=UTF-8&q=site:www.cleopatraswardrobe.co.uk. So help search engines see each page as unique from the page info (e.g., page name, page title, description, headers [h1, h2, etc.], and content) by fixing the following issues?among others?that search engines may have with your site?you will find information on what to do in the Google's SEO Starter Guide (see link in the source section below):

?all pages except the home page have the same title "Cleopatra", which is not only meaningless but harmful (this doesn't help search engines differentiate pages from each other).
?all pages except the home page have no description or keywords metatags populated
?the average number of words (i.e., page content) is around 200, which doesn't give much meat for search engines to qualify your pages for high rank in search engine results pages (SERP). You should target 500-800 words at least?because your pages are mainly a catalog of items, you could easily write item descriptions that could contain legitimately relevant keyords.

These are the major issues I've noticed at a glance?you will be in the right track by studying and implementing the Google's SEO Starter Guide as aforementioned.

?3. Ensuring local findability?

Create a profile for your business in search engines' local business directories (this one is also part of the "How to add your webpage to search engine?"). You should provide info for ALL the fields to have your profile flagged as complete, and most importantly a link to your website.

?4. Connecting with your audience directly where it is?

Leverage social media. Create an account in platforms like Facebook and Twitter, start a blog, and keep up the good work by making all of them grow. Search forums?the most overlooked social place?for post related to your business. Bookmark your site for specific topics/tags in sharing platforms like Digg and Delicious. You can also add the ShareThis widget to your site as a wrap of all the social features enumerated above.

?5. Taking your initiative to the next level?

Start a Pay-per-Click (PPC) campaign?like Google AdWords or Yahoo Paid Search. It's really affordable for local businesses. Indeed, it may cost you?a strong suggestion from my own experience?a max daily budget of $5 to generate 5-10 clicks a day, which coupled with a coupon-based ad campaign?e.g., 15% off your next purchase of equipment?would allow you to measure accurately your campaign return on investment (ROI). And furthermore, you'll have fun. Because you're selling items, ROI will be easy to track and helpfull to tweak campaigns).

You're lucky: you have a nice catalog of items and it will take only some work to make it search engine friendly and start reaping benefit from it.


?Pascal
.

Admin

Larry 27.12.2006. 02:08

What is a successful way to start my own website? How do I start one and how do I make it successful?

Larry

Admin 27.12.2006. 02:08

For one thing, you have to choose a domain name that is easy to remember. Preferably, something catchy. Then you have to check for its availability. You can do that on www.GoDaddy.com, www.NetFirms.com, www.NetworkSolutions.com or www.1and1.com. After you find a desirable available domain name, you have to buy it from a webhosting company. After your purchase of the domain, you have to design the website - or you can hire someone else to do it for you. After the website is done, you'll have to publish it into the World Wide Web. Once when it is on the World Wide Web, you'll have to market it by using Search Engine Optimization, Pay-Per-Click campaigns, and/or other various marketing strategies.

If everything is done correctly with efficiency, your website should be up and running in a short period of time, and you can potentially make a lot of money off of it.

Admin

KristenCO 30.03.2008. 15:36

What can I do to get the highest search engine placement possible for my Web site? I remember back in the "olden days" of search engine optimization, it was mostly about the keywords in your META tags. Now, that clearly is not enough. I'm curious what I can do to optimizes search engine placement without paying thousands of dollars for someone else to do it for me. What are those people doing to get top placement?

KristenCO

Admin 30.03.2008. 15:36

A Few Tips

1 -Label your internal text links and clickable image alt attributes (aka alt tags) as clearly and descriptively as possible.

Your site visitors and the search engines look at the clickable portion of your links (aka the anchor text) to help them understand what they're going to find once they click through. Don't make them guess what's at the other end with links that say "click here" or other non-descriptive words.

Be as descriptive as possible with every text and graphical link on your site. The cool thing about writing your anchor text and alt attributes to be descriptive is that you can almost always describe the page you're pointing to by using its main keyword phrase.

2.Write compelling copy for the key pages of your site based on your chosen keyword phrases and your target market's needs, and make sure it's copy that the search engines can "see."

This is a crucial component to having a successful website.
The search engines need to read keyword-rich copy on your pages so they can understand how to classify your site. This copy shouldn't be buried in graphics or hidden in Flash. Write your copy based on your most relevant keyword phrases while also making an emotional connection with your site visitor. (This is where that target audience analysis comes in handy!) Understand that there is no magical number of words per page or number of times to use your phrases in your copy. The important thing is to use your keyword phrases only when and where it makes sense to do so for the real people reading your pages. Simply sticking keyword phrases at the top of the page for no apparent reason isn't going to cut it, and it just looks silly.
3.Incorporate your keyword phrases into each page's unique Title tag.

Title tags are critical because they're given a lot of weight with every search engine. Whatever keyword phrases you've written your copy around should also be used in your Title tag. Remember that the information that you place in this tag is what will show up as the clickable link to your site at the search engines. Make sure that it accurately reflects the content of the page it's on, while also using the keyword phrases people might be using at a search engine to find your stuff.

4.Make sure your site is "link-worthy."
Other sites linking to yours is a critical component of a successful search engine optimization campaign, as all of the major search engines place a good deal of emphasis on your site's overall link popularity. You can go out and request hundreds or thousands of links, but if your site stinks, why would anyone want to link to it? On the other hand, if your site is full of wonderful, useful information, other sites will naturally link to it without your even asking. It's fine to trade links; just make sure you are providing your site visitors with only the highest quality of related sites.

When you link to lousy sites, keep in mind what this says to your site visitors as well as to the search engines.

5.Don't be married to any one keyword phrase or worried too much about rankings.
If you've done the above 9 things correctly, you will start to see an increase in targeted search engine visitors to your site fairly quickly. Forget about where you rank for any specific keyword phrase and instead measure your results in increased traffic, sales, and conversions.

Regards
http://www.liveway.info/seoguide/index.html
http://www.eurospine2005.com/index.php

Admin

Brigette m 10.06.2012. 18:10

What is the best way to advertise a Photo Booth? I just started a Photo Booth. I am looking for the best way to advertise without spending a lot of money. Any ideas would be very helpful.

Brigette m

Admin 10.06.2012. 18:10

Search engine optimization
Social media marketing
Pay Per Click
Craigslist
Email campaigns to referral partners
Direct Mail to referral partners
Banner ads/Listings

Unless you are in a small market with little competition you will need to spend some money on advertising/marketing to be successful. Take a look at http://www.snapshotpod.com/ for some ideas.

Admin

just making it happen 07.10.2009. 06:35

What is the best approach to recruiting members for a web-based professional organization? We are in the pre-launch phase for a professional business organization targeting the technology driven small business. Members will use a subscription based website to collaborate and educate themselves in a variety of tech based subjects. Real world training conferences will enhance the reasonably priced membership. We need to tie down a solid approach to recruiting a membership base as quickly as possible. Is an online campaign more effective? Real world? A combination? How would you leverage either to get the most bang for your buck?

just making it happen

Admin 07.10.2009. 06:35

Being that you are planning on targeting technology driven small businesses, you should place a higher percentage of your efforts online, though some real world interaction should not be completely ruled out. I would recommend that you use the technological expertise that your founders may have to develop online media that catches the eye and impresses others.

Use social media to your advantage.
1. Join Facebook, Myspace, Twitter, and other existing tech sites.
2. Many of these sites can be linked, so you can post things once and it posts to all of them.
3. Create profile pages that demonstrate your expertise.
4. Create profiles on Yahoo and LinkedIn.
5. Create forum groups and post information about what you are trying to do.
6. Visit other forums to see what they are doing, join them & respond to some tech questions asked- but don't blatantly advertise as this can be considered spam.
7. Myspace has free classifieds that you can post info on and Craigslist can be amazing with results- though it is locally targeted so you would have to submit to multiple locations.
8. Make a blog like wordpress. You'd be surprised about how many people are out there on the blogosphere.

SEO & Advertising
1. Do you have the site already? If so, start submitting to search engines asap as it can take some time for them to recognize you.
2. Seobook.com offers a free keyword tester, that tells you how many people searched for keywords that you fill in every day. When you're starting off, you should target mid-range words so that you don't get drowned out by larger, more experienced companies and yet you're still using words that are relevant.
3. Offer something free to entice people to give you their information so that when you launch, you can send them your membership/subscription packets.
4. Join directories. Some can be free and some with cost. It is actually better to invest alittle money into this. For instance, I believe Yahoo charges $299 annually for this.
5. The more links to your site that you can generate, the better. However, be careful about link-sharing or charging per links. It is better if people independently link to your site, it raises your search engine ranking. In order for people to post links to you, you have to be providing something they will want to share with others.
6. If you are offering expertise that others might want, they might invite you to write an article for their site which would provide a link to your site and free advertisement for your business.
7. For paying for marketing and advertising, you can get some small free credits for Google Adwords and Yahoo. Facebook offers catered advertising where you can choose to pay per click or pay by exposure. Based on cost analysis, it is more beneficial as a start-up to pay by exposure. You are trying to build a buzz.
8. Post journals, notes on facebook, bulletins, etc. to advertise.

Admin

Travis M 21.08.2007. 02:01

How much should an advertiser expect to pay in a CPA (cost per action) program like azoogle? I own a small distribution company that sells a product on the web (www.epsomsaltgel.com). I'm interested in directing traffic to the website and would like to try a CPA program like azoogle ads (I think google is launching there own version also). I just don't know how much I should expect to pay per action. Anyone have a ballpark estimate for me?

Travis M

Admin 21.08.2007. 02:01

Google has already begun to launch their cost per action program, however it is currently only available to account with very high budgets. I would try to avoid places that sell you leads through a cost per action program like azoogle because they are going to try and turn the largest profit then can and sell you the lead for as much as they can. You would be much better off running a pay per click campaign with a search engine through Google adWords, MSN adCenter, etc. If you need help getting an effective campaign started there are quite a few search marketing firms out there who will help you setup and manage a PPC campaign for a small startup fee and a monthly commission based on the % you spend in your PPC accounts. I own a small search engine marketing consulting firm (http://www.guiverconsutling.com) and if you are interested we could put a proposal together for you. But there are dozens of other firms out there with the experience to help you with a campaign, just search for search engine marketing consulting and you will find them.

Admin

Teddy 04.01.2008. 18:22

How does one improve web-site traffic by spending the least amount of money? Adwords is expensive, e-mail blasts lead to spam, poster campaign is flakey, sms blast has high drop rate, SEO is a good option, but too competitive....building community is one good idea...how does one go about it? Any more ideas? How did Craigs List do it?

Teddy

Admin 04.01.2008. 18:22

Craigslist did it by offering a service a huge number of people actually need and want. Word of mouth helped spread the word about Craigslist

If you want the least expense, the best way to improve site traffic is to create the best content you can with the best products you can possibly offer. Your content is your best advertisement - if visitors love your content, then they will go back and spread the word to others.

Start with great content -- that's the VERY BASIC. With unique and create content,

- people will spread the word to others about your website
- people will put your site in social bookmarking sites such as Digg
- you can get top natural search engine rankings without you spending for pay per click

Otherwise, there are other ways you can help jumpstart traffic to your site

1. Make it easy for users to recommend your site. Viral marketing is very important -- and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more - that's additional traffic that you get for FREE!

Recommend Site Scripts (various) http://php.resourceindex.com/Complete_Scripts/Website_Promotion/Recommend_Site/
Big Nose Bird Recommend this Site http://bignosebird.com/carchive/birdcast.shtml
CGI Resource Index http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Website_Promotion/Recommend_Site/
Hostscripts http://www.hotscripts.com/PHP/Scripts_and_Programs/Site_Recommendation/index.html

2. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.

If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com's "Successful Site in 12 Months with Google Alone: 26 steps to 15k a day." http://www.webmasterworld.com/forum3/2010.htm

3. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News.

http://www.prleap.com/sign_up.html
http://i-newswire.com/
http://www.24-7pressrelease.com/
http://www.pressbox.co.uk/cgi-bin/links/add.cgi
http://www.pr.com/press-releases
http://www.prfree.com/
http://www.clickpress.com/releases/index.shtml
http://www.theopenpress.com/
http://www.przoom.com/
http://www.prweb.com
http://www.newswiretoday.com/
http://www.free-press-release.com/

4. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; establishes you as an authority in your field, and allows you to get backlinks for your website. If 50 websites publish your article and it contains a link back to your website, then you easily get 50 links from a single article. The more links you have, the greater your chances for increasing your search engine rankings.

Here is a comprehensive list of where to submit your articles http://answers.yahoo.com/question/;_ylt=AhzreGmnCUicOoyedqypscUjzKIX?qid=1006022407481

5. Post a link to your site for free where it is allowed (always read the Terms of Use). Examples are:

Craigslist http://www.craigslist.com
Google Base http://base.google.com
Classifieds for Free http://www.classifiedsforfree.com/...
Text Link Exchange http://www.txtswap.com/
Recycler.com http://www.recycler.com/
Yahoo Classifieds http://classifieds.yahoo.com/
US Free Ads http://www.usfreeads.com/
Kijiji http://www.kijiji.com/
Local.com http://www.local.com/

Admin

George3 23.05.2006. 19:17

What are the best (ethical) ways to attract people to my website? I'm starting my web site on the side and don't have a big budget so expensive media/advertising campaigns are not a possibility.

George3

Admin 23.05.2006. 19:17

"If you build it, they will come" is not necessarily true on the Web. Putting a website up is one thing, but getting visitors to come to your site is another. The process becomes even more difficult if you have limited resources to market your business.

Here are some shoestring marketing ideas that can help you get the visitors you need at the least cost possible:

1. Create the best content you can with the best products you can possibly offer. Your content is your best advertisement - if visitors love your content, then they will go back and spread the word to others.

2. Make it easy for users to recommend your site. Viral marketing is very important -- and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more - that's additional traffic that you get for FREE!

3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.

If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com's "Successful Site in 12 Months with Google Alone: 26 steps to 15k a day." http://www.webmasterworld.com/forum3/2010.htm

4. Send out press releases. While outfits charge as much as $650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News. My website (see my profile) accepts free press release submission (no strings attached!)

5. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; establishes you as an authority in your field, and allows you to get backlinks for your website. If 50 websites publish your article and it contains a link back to your website, then you easily get 50 links from a single article. The more links you have, the greater your chances for increasing your search engine rankings.

6. Improve your conversion. Getting visitors is one thing; getting them to buy your products is a whole different story. Read the article "10 Ways to Convert Visitors to Buyers" http://www.powerhomebiz.com/072005/conversion.htm for tips on how to improve your conversion rates.

Admin

Faisal 17.01.2011. 14:30

3. How does search engine spider work? I am gonna start a ppc campaign and need to learn about search engine optimization. And I need good suggestions.

Faisal

Admin 17.01.2011. 14:30

I believe this is a bigger question than you realize. I can tell by the way you phrase your question that you're pretty new to this search engine business.

I urge you to take the time to get very familiar with PPC before diving in. Otherwise, you are most guaranteed to waste a lot of money if you simply start running ads without knowing what you're doing.

With SEO, the risks are different. You can get penalized by search engines at worst if you start optimizing and link building without some solid knowledge.

There is SO much information on the web about this stuff, it's really difficult for someone just starting out to find good sources of information. Instead, I strongly suggest that you read a book or two.

For PPC, I recommend "Google Adwords for Dummies" (Howie Jacobson) and "Pay-Per-Click Search Engine Marketing: An Hour a Day" (David Szetela). Both of these authors are very knowledgeable and write clearly, and their books are still fairly current.

I'm not as familiar with the SEO side of things, but Peter Kent's "Search Engine Optimization For Dummies" is a recent publication and has attracted very good reviews and ratings on Amazon.

Admin

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